What’s this workshop all about?
This workshop is for you if you’re
- existing content isn't pulling in a lot of web traffic
- stuck for ideas
- don’t have the time to Google the answers
- not sure what should be updated.
Remove the pain-in-the-ass factor and set a clear direction for your content marketing. Get ideas for things you can post and share immediately, and learn how to use the framework that will make future content planning a breeze.
During the series, we’ll cover
- How to set your content marketing aims and ultimate end goal
- Choosing the right channels for your content marketing (blogs, emails, specific social channels, etc)
- The art of finding relevant, interesting content ideas so you’ll never be stuck for what to share
- The important relationship between search intent and search volume
- How to measure content performance, so you can do more of what works and avoid wasting time on stuff that doesn’t.
The BIG takeaway
What content is working, what can be improved and what needs to go.
Plus, at least two weeks’ worth of quality content ideas. (Probably more.)
Meet your workshop host
Barb Davids
SEO coach and owner of Compass Digital Strategies, I’m your fluff-free, clear-talking digital marketing guide. Driven by data and analytics (nerd alert) I work hard to get business-changing results for my clients. Results such as 256% more website traffic and 22% more leads.
What I’m like to work with
"The best bit (apart from her taking the time to talk me through it all) is that I’m now crystal clear on the keywords my site pages should be targeting."
Rose Crompton
"I'm now clear on which keywords I need to be using on each page of my website and have an easy to follow task list to give my website the spring clean it's been craving."
