The SEO Sweet Spot
Fluff-free, let’s-get-this-sh!t-done SEO and content marketing coaching that gets the right traffic and leads rolling into your business.
Get busy turning your long-assed digital marketing to-do list into a Hell yeah! I got that done’ list with the support of an experienced SEO and content marketing consultant (Hey there), and a bunch of proactive, like-minded business owners.
The SEO Sweet Spot. It’s the easy-to-implement business support you’ve been searching for.
Right now, doing SEO and content marketing doesn’t feel good
Sitting down to ‘do a bit of marketing’ makes you anxious and irritated, because why can’t this just be eeeasy?
You may even feel guilty because, as a competent business owner, you ‘should be good’ at this stuff.
Your feelings are legit. Having worked with businesses in the digital marketing space for over 20 years, I’ve seen and heard it before.
Maybe you feel…
…so overwhelmed you don’t know what to prioritize
…frustrated because there’s no time to do any marketing ‘properly’
…like you’ve hit a wall. The stuff you’ve done has worked, but you’re not sure what to do next
…a bit peeved and confused because your growth has plateaued, and you can’t figure out why
…anxious because you’ve opened a can of worms. You set out to do One. Single. Thing, but found heaps more stuff that needs fixing
…isolated and alone because your SEO and marketing knowledge is below basic. So you’re scared you’re not savvy enough to join a group and get the business support you need.
Rest assured, there are many (many, many) other business owners in the same boat as you.
I’ve worked with dozens of them.
And they’re why I opened The SEO Sweet Spot.
Open-ended coaching. No rigid agenda or lock-step course that you’ve got to drag yourself through.
Specific to you. Designed to give service-based business owners, like you, a hand to hurdle the SEO and content marketing challenges you’re facing.
Get clear answers, vision, and direction. So you’re free to move forward more proactively and productively.
Join The SEO Sweet Spot if you’re up for feeling capable, assertive, and proud of yourself.
And be prepared for regular mutterings of hell yeah! Because your business marketing is on track to be organized, effective, and (dare I say it) enjoyable to do.
What The Sweet Spot delivers
Sweet Spot members can say goodbye to hours of trawling endless DIY SEO and content marketing guides.
Once you’re signed up, you’ll have access to fluff-free, easy-to-follow guidance that’s tailored to meet your particular challenges.
What you’ll learn during our coaching sessions include:
setting up your website so Google can give it some love
how to create, publish, and repurpose your content
doing technical SEO jobs like finding keywords and optimizing pages
creating an effective content strategy so you’re always several steps ahead
finding ideas for your business blog and understanding how to repurpose them
choosing and using SEO tools that will make your life easier
turning more of your website traffic into leads
tracking the sources of traffic and leads
tracking keyword ranking
improving user experience
setting up site navigation.
These are just a handful of the topics we’ve covered, or are due to discuss in the group.
No SEO or content marketing topic is off the table.
If you’ve got a question, I’ll cover it. And I’ll tell you what you need to know, so you can keep progressing and get that long-assed to-do list checked off.
Coaching in the SEO Sweet Spot
You can do this. And you can get this sh!t done.
Hitting the sweet spot means hitting your stride
Whether it’s finding your rhythm during a run or workout, or recognizing your avocado’s just right ripeness (you know that’s a small window), the sweet spot is about finding the perfect point.
The optimum. Reaching the best bit. And yes, ahem, in certain circles it means locating the spot that feels oh-so-good.
When you join The SEO Sweet Spot, I intend to get you to that best bit and hit that, well, sweet spot.
I want to free you from overwhelm, lethargy, and excuses like, “Not today, I’ve got a headache.”
And build you up to the business sweet spot where SEO and content marketing work harmoniously with your other processes.
I want you to feel good about finding the optimum.
Revel in it for a bit. Then tell me about the next idea you have for your business.
I’ll help you understand how content marketing and SEO fit with that new vision, and guide you as you work towards the next sweet spot.
The SEO Sweet Spot coaching will prove that your business is truly unstoppable when you have a clear direction and set intention.
Without getting too Negative Nancy, this is what The Sweet Spot ain’t
It’s not about handing me your wishlist of marketing jobs and expecting me to do it.
It’s not about finding clients or selling your business to other Sweet Spot members.
It’s not about filling in endless worksheets or workbooks you’ll look at once.
It’s definitely not a course.
It’s not a locked-into-a-contract deal, à la agency.
It’s not for other SEO businesses or those wanting an A-Z of SEO tactics.
It’s not for the completely computer illiterate. (You don’t need Bill Gates level of computer tech knowledge. But if you can’t even open a Word doc and save it, or think a menu is something you only get in restaurants, you’ll find it tough going.)
And the biggie
It’s not for business owners who think they should.
It’s for business owners who know what’s needed but want a hand so they can.
Lisa Garber, Life Fulfillment Coach, and Emotional Healing Mentor
What happens in The Sweet Spot
Coaching calls with your fellow business owners
Twice-weekly, hour-long Zoom calls where I answer your SEO questions and ease your content marketing woes. Tell me what’s grinding your gears or totally bamboozling you. I’ll give you the answer you couldn’t extract from those extremely helpful but very long-winded guides. Can’t make the calls? Listen to the playback.
Focus work sessions
A weekly, one-hour co-working session via Zoom to focus on checking off an SEO or content marketing task. (Or two.) State your intention at the start of the call (for accountability), and then I’ll kick off the timer. Need help getting your task(s) done that week? I’ll be on the call throughout and happy to assist.
The Sweet Spot hangout
A closed community for Sweet Spot members. Ask questions outside coaching and co-working times, and get a response from me or a fellow member who's been there and done that. The hangout is about community skill sharing and even upskilling when there’s a chance. (Note: The Sweet Spot hangout is currently on Slack, but that may change.)
But the juiciest perk in the SEO Sweet Spot has to be
having an experienced SEO and content marketing consultant in your pocket. Without the stomach-turning price of an agency or astronomical consultancy fee. (More on my mind-bending low price shortly.)
Meet the consultant in your pocket
Hey there, my name’s Barb, and I like Piña Coladas and getting caught in the rain.
Just kidding. I don’t like either of those. At all. But my name really is Barb.
What I do like is giving service-based business owners, like you, fluff-free, clear-talking SEO and content marketing help. So you get more of the right website traffic and therefore more leads and more conversions.
I’ve been running my business, Compass Digital Strategies (CDS), since 2018. But I’ve been analyzing, optimizing, testing, and tinkering with digital marketing for nearly 20 years.
What I’m like to work with (according to my clients)
Pip Christie, Copywriter
Shandi Littlefield, ProcessDriven
Rose Crompton, Copywriter
McKenzi Taylor, Cactus Collective Weddings
Guiding you from frustration to fix
For me and my Sweet Spot members, an SEO or content marketing win doesn’t always arrive dressed as an eye-popping percentage increase. Or a huge spike in the data.
Sometimes, the win comes in the form of a behind-the-scenes fix.
A tightened process or a slight SEO adjustment that makes your business marketing smoother and less of a time suck.
The One with the content plan
Amy, owner of a busy web design company, wanted some clarity on her content marketing.
She didn’t want to rush it every month.
Nor did she want to feel discouraged or worried that what she published wasn’t as effective as it could be.
In our coaching call, we decided to build a 6-month content plan. Amy’s first reaction?
‘Great, more work.’
But with my help and some trusted content organization resources, Amy had her 6-month plan written up in just 2 weeks.
She started implementing it shortly after.
The results: briefing her VA and copywriter became a quick job, rather than a long, vague one.
Amy also feels the quality of the content has improved.
Furthermore, she really understands where to publish and repurpose her content, resulting in more leads.
The One where all the traffic vanished
When her wellness product business turned three, Sue felt it was time for a redesign.
Being somewhat au fait with design Sue did this herself and got the new look and feel she wanted.
But after it went live, to her complete shock and confusion, all of her site traffic disappeared.
With a bit of poking around in the back-end area of Sue’s WordPress site, we identified the problem.
Sue hadn’t set up redirects. Her website was set to ‘noindex.’ (Basically instructing Google not to look at the site or consider including it in relevant customer searches.)
A few clicks put everything in order and her traffic levels returned to normal in less than 4 weeks.
Working on essential SEO and content marketing tasks isn’t always easy.
Maybe your experience is similar to Amy and Sue’s.
You do your best to work on your SEO and content marketing, but you hit nothing but walls.
So what’s the point?
‘This is slowing my business down,’ you think.
‘I could be channeling this time and energy into areas I excel at’, you reason.
But ignoring these jobs long-term can damage your business.
Chances are you’re already sensing this.
Not having a functioning SEO or content marketing plan gets in the way of your dream customers finding your business, getting the information they need, and becoming clients.
Don’t be scared to confront these SEO and content marketing goblins.
Being in The Sweet Spot will make it easy to put those goblins back in their box.
Joining The SEO Sweet Spot is your opportunity to stay in control, learn more about your business and, eventually, have the confidence to outsource your digital marketing.*
*If that’s what you want to do.
Delegating part of your business can feel intimidating. Especially when you’ve heard all the horror stories of business owners getting screwed over by agencies.
You know the horror stories I mean, right?
They’re the ones where businesses outsource SEO and/or content marketing and get tossed an overwhelming list of keywords, some graphs they can’t make head nor tail of, and blogs so beige they make an oat milk latte look colorful.
After persevering for months and paying astronomical fees—said businesses realize the grand results they’d been promised ain’t coming. At least not anytime soon. So they go back to DIY but with next to no time and not enough know-how, everything grinds to a halt.
The SEO Sweet Spot is a gentle step. It’s here to support you to learn what you need to know about SEO and content marketing and apply that to your business. Then, when you reach the point where you need to outsource some or part of the work, you understand the value.
It’s a gentle step between in-house and outsourced.
In fact, it’s so gentle you’ll barely feel it in your budget
This is a new coaching group. Join today, and you’ll be forever known as one of the founding members.
To get the group started, I’ve put together the essentials I know The Sweet Spot needs to deliver—coaching calls, accountability, a place to skill share and be curious. But I’m looking for your help.
As a founding member, your guidance will shape the program for you and other future members. Your feedback and input on what’s working for you and what isn’t, will help refine what The Sweet Spot needs to deliver in terms of resources and content.
I realize this is asking a lot. And that when you join things won’t be perfect. (Told you I was fluff-free and transparent.) So, in return for your patience and helping shape the program I’d like you to join for an exceptionally low price.
David Salmela, Technology and Data Leader
Lynne Brown, UX Consultant and Copywriter
The SEO Sweet Spot guarantee
To celebrate the launch of The Sweet Spot, and help it grow sturdy and strong, founding members get the sweeter-than-sweet price. Just $97 per month.
And because I like to get on with sh!t rather than get tied up in admin, there are no contracts to sign. You can literally bail at any time.
I can offer you a low price and no contract because I’m super confident that The SEO Sweet Spot will bring ongoing, unstoppable success to your service-based business.
What have you got to lose? Get signed up.
Stuff you probably want to double-check
Having those totally reasonable last-minute doubts?
If you’re thinking
“OMG, not another time-zapping group on another social media channel.”
“Do I really need to find brain space for something else? My SEO and content marketing can wait a bit longer.”
… stick with me.
Maybe curiosity brought you here. (“Oh, what is this shiny new thing?”) But that curiosity was sparked by a hunch or a dead-set certainty that your SEO and content marketing efforts have the potential to be stronger.
These two things could and would be working harder for your business. If only you had more
- clarity and direction
- confidence and knowledge
- inspiration and long-game vision
- friendly support that’s easy to understand.
The SEO Sweet Spot is different from other business coaching. It’s not about weighing you down with more work or bulking up your to-do list. It’s not about constraining your workflow with a rigid step-by-step process.
It’s about lightening your SEO and content marketing load so you can get sh!t done, feel good, and actually see the results in your business.
With a clear-thinking owner at the wheel, your business can be unstoppable. And I’m here to help you to be that business owner through
- coaching calls
- co-working accountability sessions
- round-the-clock access to the group for ongoing support and answers.
The sooner you start, the sooner your business will be attracting more of the right customers, converting more leads, and bigging up that bottom line.
Okay, time for a final recap
When you sign up to The SEO Sweet Spot today you’ll get:
- The sweeter-than-sweet founding member price of $97 per month (or $485 for 6 months).
- Access to 2 x one-hour coaching sessions per week with me and your fellow business owners.
- The option to watch the calls back, so you can forever keep the knowledge and tips you learn.
- Invites to the weekly one-hour Get Sh!t Done co-working call.
- Access to The Sweet Spot hangout on the Slack channel, where you can ask me questions and skillshare with like-minded business owners.
- The chance to shape The Sweet Spot so it becomes the coaching support you and future members want and need.