THE SEARCH VISIBILITY COMPANY FOR SERVICE-BASED SMALL BUSINESSES
Most small business websites have the same three gaps: they don't show up enough in search, the traffic that does come in isn't enough to matter, and when someone does land there, they don't reach out.
We help service-based small business owners get found in search, on Google and AI search tools, and turn that visibility into actual leads. Not with more busywork. With a plan built around your specific business.
The businesses showing up today are building the kind of search authority that gets harder to catch up to every month you wait.
The Compass Digital Experience
Hi, I'm Barb, founder of Compass Digital Strategies. Your website doesn't have to keep being the thing that stresses you out.
Around here, it gets simpler. You'll finally understand why your website isn't working the way you hoped, and exactly how to fix it, without the clichés or the runaround. You won't be left wondering where things stand or if you're on the right track.
We don't want to add more to your plate. We're about having someone who sees what you're dealing with and helps you sort it out. Clearly. Personally. In a way that doesn't make you want to pull your hair out.
The Compass Lead System
This is the plan: a personalized strategy that shows you exactly how to turn your website into a reliable source of leads. You don't need to already know what's wrong or what to fix first, that's what we figure out together. From there, you run the plan yourself, or bring in help to execute it. Whichever fits how you work.
The Digital Marketing Takeaway
Digital marketing advice that doesn't require a dictionary.
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The Compass Digital
Experience
Sandy Dorau
Photographer
“Working with someone who is passionate about what they do is important to me. And you can tell Barb is fired up about marketing, SEO, and SEM. It’s so infectious and motivating. Before working with Barb, I dreaded anything to do with marketing my business. But now I find myself excited about my website, my email campaigns, and connecting with my ideal customers.”
McKenzi Taylor
Cactus Collective Weddings
"Before working with Compass Digital Strategies we weren’t ranking anywhere on the web. We’re now ranking well in numerous keywords, and it wouldn’t have been possible without Barb’s continued testing and research."
Peter Frigeri
Gaia Flowers
"One of the things I like about working with Barb is her responsiveness. She always goes the extra mile for me, and knows how to modulate the information coming in at me in a way I can understand."
Your Future Testimonial!
Small Business Owner
“Working with Barb was the turning point for my website. I finally understood what was missing and how to fix it. She didn’t hand me a vague list of ‘best practices.’ She showed me exactly what to focus on, why it mattered, and how to get it done. I walked away with clarity, confidence, and a solid plan for sustainable marketing that actually fits my business.”
Jennifer Celine
Photographer
“Working with Barb is always a delight! She keeps current with changes in the digital world and new technologies, and can interpret technical language for those of us who aren’t as well versed. She is a great connector, and makes practical and effective suggestions for website updates, plugins, SEO, apps, and marketing.”
Rose Crompton
Content Marketer & Copywriter
"I hired Barb to put me on the right path with keyword mapping. She handled all the keyword research and created a clear, easy to understand keyword map. I’m now crystal clear on the keywords my site pages should be targeting."
Melanie Burns
Marketing and Communications Professional
"Through thorough keyword research and SEO best practice, she’s helped us work towards improving our website’s performance on Google. Barb rocks!"
Lynne Brown
Copywriter
“Barb was a great help with finally giving SEO some attention to my website. Her expertise with keywords helped me focus my message and improve my search result rankings.”
Where You May Have Seen Me
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THE DIGITAL
MARKETING TAKEAWAY
A weekly email about digital marketing, complete with a business-boosting action for you to try.
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Website Traffic Podcast
Lessons, learnings, and lores from me and other small business owners who want to see you thrive.
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