Digital Marketing Tools
This post may contain affiliate links and I may earn a small commission when you click on the links. These are products I highly recommend through testing or that I currently use. This is at no additional cost to you.
Many times, what tool you decide to use comes down to personal preference for the tool's interface. I do plan on doing write-ups to show how I use each one. If you have any questions before that happens, please don't hesitate to reach out. Happy to do a zoom and share my screen.
AHrefs
Does site audits and keyword rank tracking. Similar to SEMrush and Serpstat, but this one is better at back link reporting. This is my main tool but I use this in tandem with the other two as well.
BrightLocal
A local SEO tool used by both business owners and SEO professionals. See who your competitors are in the Google map pack and track your keywords for the maps also.
ClickUp
For projects and tasks, I use this for my own business and for clients. I had been through a few tools before landing on this one. Easy to use interface and utterly customizable. There is a free version. Give it a try.
ConvertKit
Moved to this from MailChimp. Wish I had moved sooner. So much easier to set up customized thank you pages after downloads and a thousand less clicks to set up an email sequence. I set up my email courses using this tool.
Follower to Fan Society
Hands down, the most logical, straight forward, true, Instagram consultant I've come across. Tyler J. McCall provides a framework with numbers, measurable goals and a clear direction for you to increase sales through Instagram.
Hotjar
A free toll that records what your visitors do on your website. See if they are getting the information they need. Uncover potential site functionality issues.
OptinMonster
Super simple easy to use to set up lead generation forms and test different versions. Add an exit intent popup to encourage people to buy before they leave your site.
SEMrush
Great for business owners with a tighter budget. Provides content ideas, content template, keyword rank tracking, map pack tracking and so much more.
Serpstat
Another budget friendly option. Doesn't have the content suggestions and local search tracking that SEMrush does.
ShareASale
For affiliate marketing. Some affiliate marketing by businesses are done through here rather than directly through the business. If you're building a passive income site, this is a good site for you.
ShortPixel
Image compression. Stand alone or plugin for WordPress.
Slack
Messaging tool. I use it primarily for networking and staying in touch with colleagues. It's really helpful for a team of people to stay connected.
The Blueprint Training
This one is targeted for SEO professionals as opposed to business owners. I am in love with the simplicity of the templates they have available. I download, update what they tell me, and BAM! Easy to read data for my clients.
Zapier
You can save hours upon hours of time by automating manual tasks. This tool connects hundreds of tools. For example, any time I have a lead come through my photography business CRM, I get a notification in Slack. Because I'm in Slack more than that photography email account.
