FB Ads Can Work But Don’t Expect Them to Rescue Your Business (Bonus EP49)

From the biggest mistakes new advertisers make to the three core ad types you should be testing (and when), Carol shares practical advice to help you understand how Facebook ads actually work—and how to use them with confidence.

Fight It or Friend It – AI Use for the Solopreneur (EP57)

Hear from various business owners about their feelings around AI, how they are using and my thoughts about how our insides might be contributing to our fear of using it.

The Stingy Business Owner’s Guide to AI Tools (EP56)

If you’re curious about which tools might actually make your life easier, this one’s for you.

Title image for episode called Why Creatives Need a Financial Mindshift.

Why Creatives Need a Financial Mindset Shift (Bonus EP48)

Christian Brim, author of Profit First for Creatives, talks on how to price based on value, overcome inherited beliefs around money, and stop seeing profit as a trade-off for doing what you love.

Merging Woo-Woo with Marketing (EP55)

I wanted to merge some practical marketing wisdom with what I lovingly call a “woo woo perspective.” I hope you enjoy this out of the ordinary episode.

Title image for episode notes on Digital Street Cred for Small Business Owners Who Hate Marketing.

Digital Street Cred for Small Business Owners Who Hate Marketing (EP54)

Subtle (and not-so-subtle) signals that might be making your own website look less than trustworthy to potential customers. We’ll explore the concept Google uses to evaluate website quality and how those same principles directly impact whether real humans decide to do business with you.

From Strategy to Funding The New Approach to Business Growth (Bonus EP47)

In this episode, I talked with Alicia from Devyne Business Consulting, and it was such a good convo. We went beyond digital marketing and got into the real reasons small businesses struggle—like cash flow, lack of strategy, and not knowing how to adapt.

Title image for episode notes on How to Read Google Analytics in Under 5 Minutes a Week.

How to Read Google Analytics in Under 5 Minutes a Week (EP53)

3 simple ways to make GA4 easier to understand, so you can track what actually matters without wasting time.

Title image for episode notes on Answering Your Questions, From SEO to Life Behind the Scenes.

Answering Your Questions, From SEO to Life Behind the Scenes (EP52)

I opened up an Instagram AMA (Ask Me Anything), and you all some great questions! From AI tools and SEO overwhelm to personal questions about my dog, Stone, and my experiences with nomad life—it was a fun mix of topics.

Title image for episode called Focus on One Thing For a Year.

Focus on One Thing For a Year (Bonus EP46)

My favorite snippet from Steph in this interview… “Running a business is very simple. You need a way for people to pay you, and you need to solve a problem for people. That’s it.”

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