What is E-A-T? (And 9 ways to show Google your site has it)

Right now you’re probably thinking, What on earth is E-A-T? Well, E-A-T stands for Expertise, Authority and Trustworthiness. It’s something search engines look at to determine your web page’s quality. And it’s important, because higher the quality of your web page, the more likely it will appear in search results and the more visitors (and…

How to update content so Google pays attention

Update your content so Google takes notice again, and enjoy more traffic than a candy store at Halloween. Learn six quick fixes, and what not to change.

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Blog Brief Template

Fill out the form below to get access to the blog brief template.

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How to use a content audit to make your website better

What is a content audit, how often should you do one, and why will it make your site better? Here’s a quick guide for busy small business owners.

ClickUp Templates

Searching for ClickUp templates? I went on a search for all of them. Here’s a list of the best free and paid templates you can download today.

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What does Google Search Console do? A beginner’s guide

Learn about Google Search Console and the most useful GSC metrics. Find out how they fit into your SEO strategy and boost your site’s search performance.

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Does blogging help with SEO?

Facts, figures, and SEO practices that prove once and for all that blogging does help with SEO   Optimizing the core pages of your website (Home, About, product pages, etc.) is vital. It ensures your company shows up in searches. But applying good search engine optimization (SEO) practices should extend to every page you create for…

Five effective SEO tips for small business that are totally worth your time

Five effective SEO tips for small business that are totally worth your time

Having an online space dedicated to your business and the great things you do is an exciting journey. Sharing that information with people searching for businesses like yours and having them engage with you is even more addictive.  Unfortunately, reaching that point in your online marketing journey can feel like hiking up a mountain and…

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The really big guide to content marketing strategy (and checklist for download)

Having a business presence online means getting stuck into content marketing. It’s a part of online marketing that affects your bottom line and your ideal client. In my experience of working with single-owner businesses, the biggest problem they face is managing all the moving parts involved in a solid approach to content marketing.  With blogs…

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Find competitor keywords to boost your traffic and discover new opportunities

A quick guide for small and medium businesses looking for competitor keywords  At the heart of a solid SEO strategy are your keywords. These are the words and phrases your ideal customer punches into Google to find your business, products, and services. But there are two problems with this. 1) Other businesses doing a similar…