Person at laptop searching for diy seo tools.

Track your digital marketing progress with the right DIY SEO tools

Having an endless number of SEO tools to play with is an occupational hazard of being an SEO strategist. There are always new tools being released into the wild, promising to be faster, more accurate and offer greater insight into the minds of the Google Gods. And it makes sense that DIY SEO tools are…

Five things you need to know for your business to show up in local search.

The must-have local SEO checklist

As a local business operating in a specific geographic area, you need to turn up in local search results. By getting your company in front of customers who are nearby and actively searching for the thing you do, you increase your chance of making sales. But if you’re scratching your head wondering how you can start showing up in local search, you’re in the right place.

91 Photography Blog Ideas

91 engaging, Google-friendly photography blog ideas

Get photography blog ideas that will help drive traffic to your photography business website, engage your audience, and keep search engines happy.

Use this code to track your marketing

Use This Code to Track Your Marketing

As a small business owner, you don’t have a huge amount of time each week to work on your marketing. And with a huge number of channels wouldn’t it be nice if you could easily work out where your time and energy are best spent? Well, you’re in luck. There is. All with the help of a simple bit of code.

From the Bookshelf: Hype Yourself

From the Bookshelf: Hype Yourself

Book review of the no-nonsense PR toolkit for small businesses, written by Lucy Werner Bigging myself up isn’t something that comes naturally. Don’t get me wrong, I love celebrating my wins but blowing my own trumpet to deliberately attract attention is tough. So when I was in the Being Freelance community and heard about a…

See the difference between bad copy and epic copy header image.

See the Difference Between Bad Copy & Good — Nay, Epic Copy

My copywriter brings life to websites. Her name is Rose Crompton. She’s one of the people who leave you feeling energized and ready to take on the world after a conversation. And I like those kind of folks in my circle. I found Rose when I was searching for a copywriter for myself and for…

Free Digital Marketing Resources

Free Digital Marketing Resources

Lots of free resources are popping up throughout the community; people helping people. Some that were once paid, are now free for a limited time. I will keep this updated as much as possible. Moz Academy through May 31 Link Research Tools Complimentary Marketing Consultation with Ilise Benun of MarketingMentor.com Blogging for Business course by…

Measuring the Value of SEO

Measuring the Value of SEO

A bit of number-crunching and a calculation is needed to understand the value SEO can bring to your business Done correctly, optimizing your site should bring more traffic and sales. But estimating these changes before work begins isn’t straightforward, which means it’s not always easy to see the value of SEO.  In this short article,…

Google My Business Checklist feature image

Google My Business Checklist

Page Contents Step 1: Enter your business addressStep 2: Add photosStep 3: Write a business descriptionStep 4: Add a tracking code to your website URLStep 5: Promote productsStep 6: Ask for reviewsStep 7: Post regularlyDownload the Checklist Using Google My Business (GMB) is a free and easy way to boost your business marketing. But what…

Screenshot of an excel keyword map.

An Introduction to Keyword Mapping [Template Included]

I was chatting recently with a fellow small business owner, and this SEO question popped up: “Why can’t I have all the keywords I want to rank for go to my homepage?” It’s a fair question. You want people to land on your website and start on the homepage, so why wouldn’t you put all…