Paid advertising doesn’t have to feel like a gamble. This episode covers Google, Meta, display, newsletter, and podcast ads for service businesses, including what to have in place before you spend, how to track results, and how to choose the right channel for your business.

So you know how everyone talks about organic traffic like it’s just SEO? It’s actually way more than that. Google is changing things up again with their default search page, and I break down what that means for us. But also, there are so many other ways to get traffic without paying for ads. I also tie in those five questions from last week so you can start connecting the dots on your strategy.

This episode kicks off a four-part series on getting more website traffic, and I’m starting with the big picture: there’s more than one way to do this.

Learn the exact AI prompt I use to evaluate an existing blog post for SEO, readability, and conversions. If you have content that isn’t getting traffic, start here before you write anything new.

Learn the difference between being found on Google and being cited by AI search tools like ChatGPT and Perplexity, and what it means for your small business website.

Stop losing visitors to “tab clutter” and accidental exits. Learn the golden rule of link settings of when to use “open in a new tab” and how it impacts your bounce rate and SEO. Plus, a quick tip on tracking your traffic attribution correctly.

4 Ways to Use NotebookLM in Your Business: Gain clarity on client transformations, concept your podcast flow, summarize articles, and build case studies faster.

Networking is just “in-person” visibility. Learn my new approach to networking from a scary sales pitch to a genuine way to build business contacts and website reach.