From the biggest mistakes new advertisers make to the three core ad types you should be testing (and when), Carol shares practical advice to help you understand how Facebook ads actually work—and how to use them with confidence.

Hear from various business owners about their feelings around AI, how they are using and my thoughts about how our insides might be contributing to our fear of using it.

If you’re curious about which tools might actually make your life easier, this one’s for you.

Christian Brim, author of Profit First for Creatives, talks on how to price based on value, overcome inherited beliefs around money, and stop seeing profit as a trade-off for doing what you love.

I wanted to merge some practical marketing wisdom with what I lovingly call a “woo woo perspective.” I hope you enjoy this out of the ordinary episode.

Subtle (and not-so-subtle) signals that might be making your own website look less than trustworthy to potential customers. We’ll explore the concept Google uses to evaluate website quality and how those same principles directly impact whether real humans decide to do business with you.

In this episode, I talked with Alicia from Devyne Business Consulting, and it was such a good convo. We went beyond digital marketing and got into the real reasons small businesses struggle—like cash flow, lack of strategy, and not knowing how to adapt.

3 simple ways to make GA4 easier to understand, so you can track what actually matters without wasting time.

I opened up an Instagram AMA (Ask Me Anything), and you all some great questions! From AI tools and SEO overwhelm to personal questions about my dog, Stone, and my experiences with nomad life—it was a fun mix of topics.

My favorite snippet from Steph in this interview… “Running a business is very simple. You need a way for people to pay you, and you need to solve a problem for people. That’s it.”