A clear and competitive approach to SEO services
Helpful SEO support that brings clear value to your small-medium business
Search engines are built for consumers. They are quick and simple to use, which explains how 3.5 billion searches can be conducted each day.
And search is relied on a lot. We expect it to find nearby restaurants; connect us with that professional photographer, caterer, florist we need; answer questions (or settle debates), and even teach us new skills.
With consumers placing so much trust in returned results delivering what they need, making sure your brand and the services you offer are visible, is important.
Earning a spot in those results takes time, dedication, and know-how.
Using the right SEO strategies for your business
The SEO landscape is always changing. Compass Digital Strategies navigates changes to search engine algorithms, keywords, schema markup, and backlinks by partnering with (and being an affiliate of) SEMrush.
Making sure your business expands the way you need it to and can clearly see the value it delivers, is my responsibility. Using SEO techniques that are relevant to search in 2020, I’ll implement the right SEO strategies that answer the traffic, lead generation, and bottom line challenges you want to overcome.
5 steps to lifting your SEO strategy
Achieving great SEO results begins with planning and strategy. Here’s how I create your search engine optimization road map and put it into effect.
- Let’s Talk & Site Audit
The starting point is a meeting, so I can get to know your business, SEO goals, and who your ideal audience is. This, coupled with the detailed SEO audit I’ll carry out on your existing site, are the foundations for your strategy.
- Competitor Analysis
I want you to get ahead of your competitors and show up where it matters. By analysing what keywords and SEO strategies your competitors are using, I’ll find the gaps we can really capitalize on. I’ll create an action plan, detailing the SEO services that’ll work best, why they’ll work, how I’ll implement them, and expected timelines.
- Time to Implement
With clear direction and end goals set, (depending on your service level) I’ll carry out on-page optimization or make recommendations. Changes are tracked and tagged accordingly in your analytics reporting tool, so they can be monitored, checking for progress and performance.
- Optimizing & Fine Tuning
Once all major changes are in place, it’s then a case of fine tuning — so doing more of what’s proving to be effective, and dialing back anything that doesn’t measure up.
- Reporting & Progress
It’s important to me that you see the value in my work and understand my decisions. I create monthly reports containing clear and concise information detailing how your campaigns are performing. You can track key performance indicators and see the progress your SEO services are making.
Schema Markup Review & Implementation
Search engines are fluent in tags and HTML. And they work hard to make sure they return relevant results to consumers.
Schema markup on your website helps the engines achieve that goal by speaking their language. It’s microdata explaining what your content and data means. Not just what it says.
The reward for learning search engine lingo? Improved SEO rankings.
Get a full site, schema markup review and we’ll put suggested changes into effect.