Free webinar June 26 👉 Refresh old content for website traffic

Podcast

The Pages Google Ignores and Why You Might Want It That Way (EP110)

I’m getting specific this week about which pages on your website Google actually sees and why you might not want it to see all of them. We’re also stepping into how AI search tools handle your site differently from Google, and where a newer file type fits into all of it.

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How to Get People Talking About Your Website (EP109)

Earned website traffic takes longer, but it’s the most durable of the three traffic methods. Learn how referrals, PR, forum mentions, and guest content build traffic that compounds over time

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Start Here Before You Run Your Next Paid Ad (EP108)

Paid advertising doesn’t have to feel like a gamble. This episode covers Google, Meta, display, newsletter, and podcast ads for service businesses, including what to have in place before you spend, how to track results, and how to choose the right channel for your business.

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Organic Traffic Is Bigger Than Google (EP107)

So you know how everyone talks about organic traffic like it’s just SEO? It’s actually way more than that. Google is changing things up again with their default search page, and I break down what that means for us. But also, there are so many other ways to get traffic without paying for ads. I also tie in those five questions from last week so you can start connecting the dots on your strategy.

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3 Website Traffic Methods + 5 Questions to Choose (EP106)

This episode kicks off a four-part series on getting more website traffic, and I’m starting with the big picture: there’s more than one way to do this.

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My Go-To Prompt for Updating Blog Posts (EP104)

Learn the exact AI prompt I use to evaluate an existing blog post for SEO, readability, and conversions. If you have content that isn’t getting traffic, start here before you write anything new.

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The Difference Between Being Found on Google and Being Cited by AI (EP103)

Learn the difference between being found on Google and being cited by AI search tools like ChatGPT and Perplexity, and what it means for your small business website.

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And Then She Did: The Story Behind the Trips That Transform Women (Bonus EP67)

Sheila Kofahl of And Then She Did guides women on hiking adventures in Sedona and beyond. Hear how she went from real estate burnout to trail guide — and why women keep coming back.

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Do Your Links Keep People on Your Site or Send Them Away? (EP102)

Stop losing visitors to “tab clutter” and accidental exits. Learn the golden rule of link settings of when to use “open in a new tab” and how it impacts your bounce rate and SEO. Plus, a quick tip on tracking your traffic attribution correctly.

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4 Ways I’m Using NotebookLM in My Business (EP100)

4 Ways to Use NotebookLM in Your Business: Gain clarity on client transformations, concept your podcast flow, summarize articles, and build case studies faster.

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