Someone Lands On Your Website. Now What? (EP125)
Your website gets visitors, but do they act? Here’s why pages lose people, and the simple fixes that get visitors to click and stay.
Podcast
How To Find AI Keywords for AI Search Visibility (EP124)
Learn how to find AI keywords and the real prompts people type into ChatGPT, Google, and Bing. Get free and paid methods to improve your AI search visibility.
When You Think… “Ads Don’t Work for My Business” {Paid Ads Series 3 of 3} (EP123)
Paid ads success is more than just impressions and clicks compared to last month. Learn what matters.
Where to Run Paid Ads {Paid Ads Series 2 of 3} (EP122)
Not all paid ad platforms work the same way. Learn how to pick the right one for your audience and get a real return on your ad spend.
How Much Do Paid Ads Cost? {Paid Ads series 1 of 3} (EP121)
What does paid advertising really cost? Get real numbers on Google Ads, Meta Ads and OOH for small businesses, plus what it takes to see a return.
Tired of Waiting on SEO? Try These Four Tactics (EP120)
Not every SEO fix takes weeks to prove itself. 4 tactics you can test now and get a real answer in days, from site health to conversions.
Building Your AI SEO Roadmap (EP119)
Build your AI SEO roadmap with specific on-page and off-page moves that get your website cited by ChatGPT, Perplexity, and Google.
Checking Where Your Website Stands in Search (AI Search and Traditional SEO) (EP118)
AI search brings new SEO metrics. I cover mentions vs citations, share of voice, where to find your numbers, and my gripe with prompt tracking.
You’re Optimizing Your Website for 3 Searchers (EP117)
Whether or not you use AI, your audience does. Learn how to optimize your website for Google, AI search engines, and AI agents to show up in search for more website traffic.
What’s in Our Control [Website Marketing Edition] (EP116)
You don’t need a 47 step plan to get more website traffic. Just know what’s in your control, and what’s not. List is inside.