Barb Davids - Compass Digital Strategies

All Posts by Barb Davids

Measuring the Value of SEO

A bit of number-crunching and a calculation is needed to understand the value SEO can bring to your business Done correctly, optimizing your site should bring more traffic and sales. But estimating these changes before work begins isn’t straightforward, which means it’s not always easy to see the value of SEO. In this short article, […]

7-Point Optimization Checklist for Google My Business

Optimize Google My Business in 7 easy steps

Using Google My Business (GMB) is a free and easy way to boost your business marketing. But what information and details will increase your chances of more views and traffic to your site? Google loves information. The more information you give Google, the more favorably it looks at you. In short, to “win” at Google […]

How to create your own Keyword Map for SEO

An Introduction to Keyword URL Mapping [Template Included]

I was chatting recently with a fellow small business owner, and this SEO question popped up: “Why can’t I have all the keywords I want to rank for go to my homepage?” It’s a fair question. You want people to land on your website and start on the homepage, so why wouldn’t you put all […]

Make sure your choose the right digital marketing agency for your business. Here’s what you need to do and what your potential agency should be doing for you.

Choosing the Right Digital Marketing Agency

Decisions you should make before hiring. And qualities your digital marketing agency should have. There simply aren’t enough hours in your day to fulfill all of your business’ digital marketing needs. Learning and implementing strategies such as SEO, email marketing and paid advertising, takes time you don’t have. And this is why 23% of small […]

Part Two: Bare minimum SEO for beginners

How to set up your SEO plan with the minimum amount of work Running a business with a digital presence means sooner or later you’ll have a conversation about your website and SEO. It may happen in a Facebook group with like-minded business owners. Or it could be at the monthly industry networking get-together when […]

The Perfect Blend: Combining Your Organic and Paid Search Efforts

Fries and ketchup. Beer and burgers. Champagne and strawberries. And chocolate and…well, anything. All of the above mentioned things are lovely on their own, but are so much better when combined. In SEO strategy land, our tasty combination comes in the form of organic and paid search efforts. Granted, they don’t sound delicious at first, […]

Part One: Getting away with bare minimum SEO

Dedicate a little time each month to these 5 SEO actions, and get back to what you enjoy most. This post contains affiliate links and is part one of a two-part article. Ironic that discussing bare minimum SEO will take two whole posts, but if we’re gonna be cheeky and shave a few edges of […]

7 SEO measurements you must track

I really enjoy marathon running. And I really enjoy diving into search engine optimization (SEO) work. And, although you might not think it at first, these two things have a helluva lot in common. For example, you know you should eat well and stick to a training plan ahead of a marathon. But when it […]

Complete your keyword research for SEO in 9 steps

Tackling search engine optimization (SEO) for your small business? Then you must get your keyword data right. Think of keywords as your foundation SEO building blocks. Do a good job of laying these blocks and search engines will find and rank your site. And that’s an important step in making sure your audience knows you […]

All Posts by Barb Davids

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