From the Bookshelf: Hype Yourself
Book review of the no-nonsense PR toolkit for small businesses, written by Lucy Werner Bigging myself up isn’t something that comes naturally. Don’t get me wrong, I love celebrating my […]
Author: Barb Davids
See the Difference Between Bad Copy & Good — Nay, Epic Copy
My copywriter brings life to websites. Her name is Rose Crompton. She’s one of the people who leave you feeling energized and ready to take on the world after a […]
Free Digital Marketing Resources
Lots of free resources are popping up throughout the community; people helping people. Some that were once paid, are now free for a limited time. I will keep this updated […]
Measuring the Value of SEO
A bit of number-crunching and a calculation is needed to understand the value SEO can bring to your business Done correctly, optimizing your site should bring more traffic and sales. […]
Optimize Google My Business in 7 easy steps
Page Contents Step 1: Enter your business addressStep 2: Add photosStep 3: Write a business descriptionStep 4: Add a tracking code to your website URLStep 5: Promote productsStep 6: Ask […]
An Introduction to Keyword URL Mapping [Template Included]
I was chatting recently with a fellow small business owner, and this SEO question popped up: “Why can’t I have all the keywords I want to rank for go to […]
Choosing the Right Digital Marketing Agency
Decisions you should make before hiring. And qualities your digital marketing agency should have. There simply aren’t enough hours in your day to fulfill all of your business’ digital marketing […]
Part Two: Bare minimum SEO for beginners
How to set up your SEO plan with the minimum amount of work Running a business with a digital presence means sooner or later you’ll have a conversation about your […]
The Perfect Blend: Combining Your Organic and Paid Search Efforts
Fries and ketchup. Beer and burgers. Champagne and strawberries. And chocolate and…well, anything. All of the above mentioned things are lovely on their own, but are so much better when […]
Part One: Getting away with bare minimum SEO
Dedicate a little time each month to these 5 SEO actions, and get back to what you enjoy most. This post contains affiliate links and is part one of a […]
