Solo Episodes

3 Website Traffic Methods + 5 Questions to Choose (EP106)

This episode kicks off a four-part series on getting more website traffic, and I’m starting with the big picture: there’s more than one way to do this.

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My Go-To Prompt for Updating Blog Posts (EP104)

Learn the exact AI prompt I use to evaluate an existing blog post for SEO, readability, and conversions. If you have content that isn’t getting traffic, start here before you write anything new.

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The Difference Between Being Found on Google and Being Cited by AI (EP103)

Learn the difference between being found on Google and being cited by AI search tools like ChatGPT and Perplexity, and what it means for your small business website.

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Do Your Links Keep People on Your Site or Send Them Away? (EP102)

Stop losing visitors to “tab clutter” and accidental exits. Learn the golden rule of link settings of when to use “open in a new tab” and how it impacts your bounce rate and SEO. Plus, a quick tip on tracking your traffic attribution correctly.

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4 Ways I’m Using NotebookLM in My Business (EP100)

4 Ways to Use NotebookLM in Your Business: Gain clarity on client transformations, concept your podcast flow, summarize articles, and build case studies faster.

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When Your Best Ranking Keyword Is Your Worst Lead (EP99)

Networking is just “in-person” visibility. Learn my new approach to networking from a scary sales pitch to a genuine way to build business contacts and website reach.

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Networking Isn’t Gross (Unless You Make It That Way) (EP98)

Networking is just “in-person” visibility. Learn my new approach to networking from a scary sales pitch to a genuine way to build business contacts and website reach.

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Your Content Needs to Match What People Search (EP97)

ChatGPT is lying to you about your keyword strategy. It has zero data on keyword volume, which means you could be targeting phrases that exactly zero people are typing into a search box. Enjoy the episode!

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Is Your Website a Lead Machine or a Digital Brochure? (EP96)

Google doesn’t care how pretty your website is. A gorgeous design with a searchability score of zero is nothing more than an expensive digital brochure sitting in a dark corner of the internet where nobody can find it. If that makes you gasp, you’ll enjoy this episode.

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Are You Marketing from Fear or Compassion? [+ 4 Signals to Find Out] (EP95)

Want better results from your marketing? Shift from fear-based marketing messaging to compassion-based marketing messaging.

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