Not getting enough traffic to your blog posts? Then this episode is for you. There are specific things you can do to each blog post you publish to help it get more website traffic.
Key Takeaways
- By including these things in your blog post, you are creating content that is helpful to your reader and helping improve your search rankings.
Resources
Does blogging help with SEO?
Content distribution guide.
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Raw Transcript
Hello, and welcome to the small business sweet spot. I’m your host Barb Davids, and this show is dedicated to helping small business owners like you get more organic website traffic and also to help create and distribute content and analyzing the numbers so that we can make better informed marketing decisions. It is action oriented, direct and conversational.
And if you’ve been looking for SEO or content marketing help, please stick around to the very end where I share about the group coaching program, small business sweet spot. I’m so glad you’re here. Let’s go.
Are you not getting enough visits to your blog posts? Or maybe you’ve checked Google search console, and it doesn’t look like they’re ranking very high. And so you’re not getting enough eyeballs to see them in the first place. In this week’s episode, I’m going to share how you can turn that around.
When you’re just starting out your website, it’s okay to post on your blog without a plan. But as you keep going, it’s super important to make sure that your posts are as good as they can be. That way, Google can find them easily and show your blog posts to the people searching for your service instead of your competitor.
Here are 10 things to include in every blog post so that it gets shown more in Google, ranks higher and converts more of the readers to an action. One, add a call to action at the end. What this means is to add direction for what the reader should do next.
That could be to visit another blog post, signing up for a newsletter, purchasing your product, or even downloading a checklist. Two, use compelling copy. This almost seems like a duh, right? The copy is what captures attention, maintains interest, and persuades your reader to continue engaging with your content and encouraging them to take action.
Three, use proper heading structure. This means thinking of your post kind of like an outline. Your paragraph heading should flow in order.
What this does is improve the readability and enhances your SEO by signaling the hierarchy and relevance of information. Four, use visual breaks every two to three scrolls. This helps prevent reader fatigue and enhances the user experience by breaking up the text.
Five, add social sharing options. People who love your content will want to share it and you want to make it as easy for them as possible to do that. This expands your reach and drives more traffic back to your blog post.
Six, make sure you have an author bio. An author bio is something that shows at the end of every blog post. It establishes credibility and trustworthiness with both the reader and Google.
Seven, assign a relevant featured image. For most systems, this is what draws someone in visually when they visit your blog, but it can also show up in Google images when someone is searching for what you’re talking about in your blog post. Eight, add relevant internal links.
When you link from existing pages to newer or less visible pages, you are providing search engines with a clear path to find and crawl those pages so they get included in search results more quickly. Nine, add relevant external links. External links are links to other websites.
These provide additional value to your reader by directing them to further information and it can also signal to search engines that your content is authoritative and trustworthy, potentially improving your own website’s Google rankings. And finally, and most important of all, the tenth thing to include in blog post, have a distribution plan. It increases the reach and visibility of your blog posts by strategically sharing it across your various channels.
Those are the ten things to include in every blog post. The key takeaway here is that by including all of these things in your blog post, you are creating content that is helpful to your reader and helping improve your search rankings. Cheers.
Thank you for sticking around. I hope you enjoyed the episode. If you’re looking for SEO and content marketing help, consider joining the Small Business Sweet Spot.
It’s a group coaching program where you can get answers to your questions about your business directly and clarity around the marketing strategies that you would like to implement in your business. You can find all kinds of information at compassdigitalstrategies.com. And if you liked the episode, please tell a friend. Cheers.
