Keywords

Screenshot of an excel keyword map.

An Introduction to Keyword Mapping [Template Included]

I was chatting recently with a fellow small business owner, and this SEO question popped up: “Why can’t I have all the keywords I want to rank for go to my homepage?” It’s a fair question. You want people to land on your website and start on the homepage, so why wouldn’t you put all…

Complete your keyword research for SEO in 9 steps

Complete your keyword research for SEO in 9 steps

Tackling search engine optimization (SEO) for your small business? Then you must get your keyword data right. Think of keywords as your foundation SEO building blocks. Do a good job of laying these blocks and search engines will find and rank your site. And that’s an important step in making sure your audience knows you…