Marketing

The bullsh!t and the benefits of backlinking for small business owners

Of all the SEO strategies (keyword research, content marketing, on-page optimization, etc.), I talk about backlinking the least.  ‘Backlinking’ is when a website links to a page on another website (a backlink). It’s also known as an ‘inbound link’ because it sends traffic to your website. My silence regarding backlinking isn’t because I think it’s…

A web designer, a copywriter, and an SEO strategist walk into a bar

Wanna hear my nerdy joke about a website designer, a copywriter, and an SEO strategist?  I’m going to assume you shouted an enthusiastic “YES!” at your screen.  OK, here it is. *Clears throat.*  A website designer, a copywriter, and an SEO strategist walk into a bar. The bartender asks, “Whaddya having?” Frowning, the designer says,…

Unstick your SEO strategy. The fluff-free guide + template to get it done

This is not another mega detailed article about how to write an SEO plan. This is a let’s-get-this written SEO strategy example for your business. Download it now.

Smart SEO Planner Results

This interactive tool lets you choose an SEO goal, and after you input your current numbers, will provide you a suggested goal number along with specific tactics to help you reach it.

Thumbnail image for blog post about strong lead magnet examples for small businesses.

14 examples of strong lead magnets for small businesses

What is a lead magnet? Find out here, and get 14 examples of lead magnets that work great for small businesses, as well as shortcuts to help you create your own.

,
Warm toned portrait of successful woman artisan using laptop with blog title overtop.

The practical guide to SEO strategy for small business owners

Want to grow your business using organic SEO methods? Here’s the strategy you need to use.

, ,
Headline of blog post over image of clock.

Digital marketers reveal how long it takes to complete these 7 core content marketing tasks

Know what marketing tasks to prioritize, and manage your valuable time better. Find out how long it takes to research keywords, plan content, and write a blog.

10 actions you can take to keep your SEO intact during a site redesign

10 must-do actions to avoid a big SEO drop and optimization damage during a website redesign.

,

The photographer’s guide to amplifying your presence through content distribution

Make the most of your photography business content by getting it in front of more people using content distribution. Here’s how and where to share it.

What is E-A-T? (And 9 ways to show Google your site has it)

Your quick guide to E-A-T – why you need it, and how to show Google your site has it. Learn how to appear more often in search queries and get more traffic.