The bullsh!t and the benefits of backlinking for small business owners
Of all the SEO strategies (keyword research, content marketing, on-page optimization, etc.), I talk about backlinking the least. ‘Backlinking’ is when a website links to a page on another website (a backlink). It’s also known as an ‘inbound link’ because it sends traffic to your website. My silence regarding backlinking isn’t because I think it’s…