Your quick guide to E-A-T – why you need it, and how to show Google your site has it. Learn how to appear more often in search queries and get more traffic.

Fries and ketchup. Beer and burgers. Champagne and strawberries. And chocolate and…well, anything.  All of the above mentioned things are lovely on their own, but are so much better when combined.  In SEO strategy land, our tasty combination comes in the form of organic and paid search efforts.  Granted, they don’t sound delicious at first,…