As someone with great artistic flair and an eye for detail, the sheer thought of writing blog posts for your business makes your skin crawl. You get the same feeling when you see Comic Sans used on… well, anything. And while I agree Comic Sans should vanish into the ether, I can’t say the same…
Tangential content gives you more to talk about while boosting your SEO, promoting company values, and keeping your audience engaged.
6 copywriters reveal how they structure every blog post they write What the people needWhat the search engines needChoose a single topic. Decide on its purposeOffer something differentSave time. Create a skeleton draftPrep your researchMake it scannable. Share your intentionsKeep paragraphs short ‘n’ sweetKeep sentences to 50 words or lessFlowing smoothly from one paragraph to…
Some people claim that using AI tools such as ChatGPT to generate copy can save small businesses time and money. But I’m calling bullshit on that.
Make the most of your business content by getting it in front of more people using content distribution. Here’s how and where to share it.
Find out what a content calendar is, the different types you can use, and which will be most banging for keeping track of your business content.
Search intent is the reason someone types a query into a search engine. Here’s how it can (and should) affect your marketing strategy.
Update your content so Google takes notice again, and enjoy more traffic than a candy store at Halloween. Learn six quick fixes, and what not to change.
What is a content audit, how often should you do one, and why will it make your site better? Here’s a quick guide for busy small business owners.
Facts, figures, and SEO practices that prove once and for all that blogging does help with SEO Optimizing the core pages of your website (Home, About, product pages, etc.) is vital. It ensures your company shows up in searches. But applying good search engine optimization (SEO) practices should extend to every page you create for…