Tangential content. Your SEO secret weapon
Tangential content gives you more to talk about while boosting your SEO, promoting company values, and keeping your audience engaged.
Content Marketing
The real way to structure a blog post [+ free starter template]
6 copywriters reveal how they structure every blog post they write What the people needWhat the search engines needChoose a single topic. Decide on its purposeOffer something differentSave time. Create a skeleton draftPrep your researchMake it scannable. Share your intentionsKeep paragraphs short ‘n’ sweetKeep sentences to 50 words or lessFlowing smoothly from one paragraph to…
Don’t rely on AI to write your business copy
Some people claim that using AI tools such as ChatGPT to generate copy can save small businesses time and money. But I’m calling bullshit on that.
Go to guide for how to distribute your content
Make the most of your business content by getting it in front of more people using content distribution. Here’s how and where to share it.
Choosing the best content calendar for your business
Find out what a content calendar is, the different types you can use, and which will be most banging for keeping track of your business content.
Search intent and how it affects your marketing
Search intent is the reason someone types a query into a search engine. Here’s how it can (and should) affect your marketing strategy.
How to update content so Google pays attention
Update your content so Google takes notice again, and enjoy more traffic than a candy store at Halloween. Learn six quick fixes, and what not to change.
How to use a content audit to make your website better
What is a content audit, how often should you do one, and why will it make your site better? Here’s a quick guide for busy small business owners.
Does blogging help with SEO?
Facts, figures, and SEO practices that prove once and for all that blogging does help with SEO Optimizing the core pages of your website (Home, About, product pages, etc.) is vital. It ensures your company shows up in searches. But applying good search engine optimization (SEO) practices should extend to every page you create for…
The really big guide to content marketing strategy (and checklist for download)
Having a business presence online means getting stuck into content marketing. It’s a part of online marketing that affects your bottom line and your ideal client. In my experience of working with single-owner businesses, the biggest problem they face is managing all the moving parts involved in a solid approach to content marketing. With blogs…
