- High level look at what goes into an SEO strategy
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Hello, and welcome to the small business sweet spot. I’m your host Barb Davids, and this show is dedicated to helping small business owners like you get more organic website traffic and also to help create and distribute content and analyzing the numbers so that we can make better informed marketing decisions. It is action oriented, direct and conversational.
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Hey there. In this week’s episode, we are going to cover a practical guide for SEO strategy for small business owners. Many times we get so overwhelmed and there’s so many options out there that we just don’t even know what to do.
And we give up and we’re like, Oh, forget it. I’m done with this. I’m not even going to deal with this until tomorrow.
And then a few days go by and we still haven’t done anything with our SEO strategy. So this week we’re going to talk about a practical guide, what you need to know, and just simply some of the steps to get started in order to build out your SEO strategy. There are three things that you need to have figured out or three main things that you need to have figured out in order to build out your SEO strategy.
The first one is to know your audience. You might have heard this one before, maybe even many times, but the better that you know your customer or your client or who you want to serve, the simpler it is to come up with a marketing strategy or an SEO strategy. The second thing that you’ll want to understand is keywords.
What are your audience or what are your clients typing into Google? What are they searching for in order to get the service or the product that you sell? Some things that could be a factor are maybe where they are located, dialect, like how they’re using the words. They may use other terms that describe what you’re selling, but not in the exact same way. How are they searching? You just want to think about those things.
Or are they searching for questions around your product? That might be something to ask as well. The third main item that you’ll want to figure out is which channels you want to promote on. So where is your audience hanging out? Do they mostly like to consume emails? Do they listen to podcasts? Do they read a lot? Do they watch video? Knowing where they are helps influence what you put in your SEO strategy.
Once you have those three things defined, then you can go into your SEO roadmap. There are three essential parts to the SEO strategy. One is audit, two is strategy, and three is execution.
With the first part, with an audit, this will give you insight into how your competitors are doing, how you rank against the competitors, where there are some opportunities. This is where you’ll look up keyword research in terms of volume, how much is being searched. You also will go into a site audit, so taking a look at your website to see if it’s technically sound for Google to be able to find it, making sure that it’s free of errors and as fast loading as possible.
Then you’re going to take the pieces from your audit, and that is going to influence what you put into your strategy. Usually this is the most fun part because then you get to start doing ideation and thinking about campaigns and what things you want to put out into the world. This is also where you decide what kind of resources you have available.
That’s going to influence what you put into your strategy in terms of, are you going to do an email newsletter, social posts, update site copy? Maybe you’re going to do social posting with video or doing some YouTube. All of that factors into the strategy and you actually lay it out in a very logical way with documents, with calendars, and get it visible in front of you so that you can make the adjustments that you need to, if any, to execute all of these things, which leads me into the third part, which is execution. This is arguably where people get hung up is the execution piece of it because it’s difficult sometimes to know how to do all of these things and still do your own job and doing your own products, your own service that you do for your business.
The execution part, you might want to think about outsourcing to someone or hiring on a freelancer. If those two things aren’t an option, then you can always just take a few minutes per day, an hour per week. This is where I would recommend spending at least three to four hours per month to sit down and work on the executing of the strategy for your SEO.
That is it. That is a practical guide to an SEO strategy. You take all of those things and then every few months you take and you relook at the numbers and see if it’s going in the direction that you want.
If it’s not, then you adjust and find another route. Feel free to check out the show notes. I will have links to further information and further resources in terms of an SEO strategy that you can use for your business.
Cheers. Thank you for sticking around. I hope you enjoyed the episode.
If you’re looking for SEO and content marketing help, consider joining the small business sweet spot. It’s a group coaching program where you can get answers to your questions about your business directly and clarity around the marketing strategies that you would like to implement in your business. You can find all kinds of information at compassdigitalstrategies.com. And if you liked the episode, please tell a friend.