I am sharing a prompt I use when I’m looking at a blog post that should be getting more traffic than it is. Instead of writing something new, I walk you through how to use AI to evaluate what you already have, what variables you need to fill in to get useful recommendations, and where the prompt has limits so you’re not expecting it to do something it can’t. If you’ve got a post sitting on your site that isn’t doing much, start here.
Enjoy the episode!
🧰 I love me a good digital marketing tool. This week’s recommended tool is Her AI Club.
For women who want to use AI and automation in their business, there is no better community. There are monthly calls that help you troubleshoot, build and connect with other people want to improve their business. The ladies who build the community are engaging and always improving the club benefits. I’ve enjoyed getting to meet new people and learn from others. And it’s how I first learned how to build out a full on automated playbook! Super nerdy and super fun. The club also offers tutorials around AI tools and provides skills builder tools to help you customize your Claude.
🎧 This week’s recommended podcast episode is Increasing Conversions: Quick Wins That Work in 2026 by Social Media Marketing podcast.
I’m not even halfway through at the time of this recording and already wrote down 3 ideas to try on my website. There’s some really great stuff in this one. I’ve also poo-poo’d pop ups generally and for some reason, this time, I’m not opposed to trying them.
No matter how much I hate them, it always comes back to the numbers; they do perform.
Listen on Spotify
Listen on Apple
I’ve been experimenting with prompting for blog post page reviews.
When I started doing these prompts, I’d put in something like, please review this page and the URL. As you might imagine, that didn’t really give me anything I felt was useful.
It provided your run of the mill recommendations. And well, I have higher expectations than that.
So I’m going to share with you my current prompt for how I review a page and some of the tricks I use to get something meaningful for me.
First, the best way to try this is out is on a page that is already ranking. Because you’re going to notice any improvement in ranking or conversions faster than if you do this on a page that isn’t currently getting any traffic.
You can find that information using your Google Search Console.
Before I read the prompt, here’s what it’s going through. It’s in 3 sections. It looks at the blog post from a keyword perspective, user experience and for conversions.
The variables that you’ll fill in is your URL, your audience, the goal of the page and the phrase you want the page to rank for.
For the audience part, you might be able to say simply “your audience” rather than typing out your full audience if you’ve already customized your AI tool.
[prompt start]
Review the page at [URL] and provide prioritized recommendations to improve rankings, user experience, and conversions.
Primary audience: [AUDIENCE]
Page goal: [GOAL]
Target keyword: [KEYWORD]
Organize your recommendations into the three sections below. Within each section, prioritize by expected impact on search rankings first, then user engagement and conversions.
1. Keyword Optimization Evaluate current keyword usage and placement. Include recommendations for the title tag, meta description, headings, body copy and image alt text. Flag any issues with keyword context matching where the page may be using the right words but in ways that don’t align with how the target audience searches or what they expect to find.
2. User Experience Assess page structure, readability, navigation, and mobile experience. Identify anything that would cause a visitor to leave before taking action. Also recommend specific ways to make this page feel distinctly mine including where to incorporate my personality, my own voice, relevant quotes or perspectives from complementary industries, or proof points that reflect how I actually work.
3. Conversion Optimization Review CTAs, trust signals, form placement, and the clarity of the value proposition. Recommend specific changes that would increase the rate of visitors requesting more information or taking the desired action. Include suggestions for testimonials, social proof, or third-party validation that would resonate with my audience.
For every recommendation that identifies a problem or gap, provide a concrete example of what the improved version could look like. This could be a rewritten headline, a sample CTA, a revised sentence, or a brief description of how an added element might read. Don’t just flag what’s missing show what better looks like.
For each recommendation, briefly explain why it matters and what to change. Skip generic best practices unless they apply specifically to this page.
[prompt end]
That’s the prompt.
After you run this, you’re going to get a loooooot of output. But don’t try to implement everything at once. And you’ll have to discern if there’s anything you don’t want to implement just as much as what you do want to implement.
I read the entire output first. Then I copy/paste it into my blog post source document where I can weed out what I don’t want and make notes of my own for specific adjustments.
And of course so as I go through the list, I can mark them off.
This prompt works really well on almost any blog post.
Where it won’t work well is if there is a big disconnect between what you’re trying to target and what’s being said in the article.
It doesn’t take into account internal/external linking as that would need access to a list of your pages and more context. I do that separately. And it doesn’t take into account citations or reference work. That I do manually.
Additionally, you need to be specific about the goal. Just saying get more leads isn’t going to cut it. Give it the specific action you want the reader to take. If you’re unsure or want some ideas, simply change the goal to something like, I’m not sure, here’s my service and a couple of offers, provide a suggestion.
Once you’re done making the adjustments you want to make, go back to Google Search Console or GA4 and see if rankings are higher, there’s more traffic to the page or if the conversions improved. I generally wait at least 2 weeks. The conversions can be seen sooner than the ranking or more traffic.
Here’s The Takeaway
You probably have at least one blog post sitting on your site that isn’t doing anything. Before you write something new, run this prompt on what you already have. New content isn’t always the answer. A better-optimized existing page can go a long way.
About This Show
Created by Compass Digital Strategies, the Small Business Marketing Sweet Spot is a weekly podcast for service-based small business owners who want more website visibility, traffic, and leads. Hosted by Barb Davids, each episode covers the what, why, and how of SEO, AI SEO, content marketing, and digital strategy. Plus expert guest conversations on productivity, branding, and mindset. Because growing your business and loving your life aren’t separate goals.
