How do you find the words people are using in AI searches so you know how to phrase your content? Or to find new opportunities and ideas? It’s simple. You check 5,000 tools, of which only 1 is free, the rest are based on an uncomprehendable pay-by-credit model, combine all the outputs into one spreadsheet and then order… {screeching halt sound} Oh no no no. Let’s not do that. I’ll tell you what. It is simple, but it’s not simply easy. Let’s go through your options in today’s episode.
Enjoy the episode!
🧰 I love me a good digital marketing tool. This week’s recommended tool is Amadora AI.
My go to for AI optimization ideas. I love that it looks at my existing website, provides recommendations for improving pages and what exactly to change. It also puts it in priority order for me!
🎧 This week’s recommended podcast episode is Why We Fight the Changes We Know We Need with Jonah Berger on The One You Feed podcast.
My takeaway was the idea of choice when I start thinking “should”. For example, I’ve been trying to eat healthier. Instead of thinking I should eat this thing I had planned, I can have three healthy choices. So instead should it’s which of these do I want?
If you listen to the episode, let me know how you like it!
Find other recommended episodes here.
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tbdHow do you find the words people are using in AI searches so you know how to phrase your content? Or to find new opportunities and ideas?
It’s simple. You check 5,000 tools, of which only 1 is free, the rest are based on an uncomprehendable pay-by-credit model, combine all the outputs into one spreadsheet and then order… {back up sound} Oh no no no. Let’s not do that.
I’ll tell you what. It is simple, but it’s not simply easy. Let’s go through your options in today’s episode.
There are various ways to find how people are searching.
Let’s start with Prompt discovery, or prompt research… it’s the act of researching what words people are searching, where your website could come up as the answer.
Bing and Google are starting to share this information without you having to know specifically first. You can find this in Bing Webmaster Tools and in GA4 or Google Search Console when you filter queries on “context”. queries that have this in them, are what’s coming through these tools. Once those appear, you have to sift through the garbldy gook to see the actual question. I realize this is an audio podcast, and when you go do this, it will make more sense.
Another way is to search through people’s actual chats! wildvisualizer.com is a chat library of publicly available chat discussions with AI tools. You can type in a search topic and it will provide a bunch of conversations. It’s trippy. So you can see what people are typing in. There’s no search volume as you might imagine. There a gazillion people all with different minds after all. So keep that in mind when you go down this rabbit hole. let’s just say not all of it is in a positive nature.
There are some helpful tools for tracking that can sort of give you ideas, but use them with caution. Here’s why I say this… you feed these tools some “seed” keywords. Base topics for yoru industry or what you want to be found for. So basically plugging in your traditional keywords that you want to rank for in Google organic.
And then the tool will offer prompts to track around those keywords. At first glance, you think aw yeah… this is what I’m talking about. Easy enough, let’s track them all. Remember to watch the tools pricing model. Lots of them now charge per credit and you’re only allowed so many prompts. So when you’re given all the prompts to track and look at, ensure you’re within range of the tier you’re on.
And also, the prompts aren’t always real world. Here’s an example. I have a wedding industry client and one of the seed terms is all-inclusive elopement packages. The tool suggested we track “Help me find a wedding planner that offers quick, all-inclusive elopement solutions.” Who talks like that? Nobody.
You can modify the prompts and pick and choose to get closer to real world questions. I’m currently using Amadora AI and there are others. Countless others.
Ultimately, researching what people are typing in, considering the new age of AI search and AI assistants, comes down to how well you know your audience.
I ran across a formula that can help with this.
A prompt consists of who the person is, what their goal is, and any specifics tied to the goal.
Example: traditionally, marketers might search the phrase “useful seo goals”.
But now, they might say something like “What are some realistic SEO goals for a photographer who only has 2 hours a week and no budget for paid tools?”
If my content talks about realistic seo goals, it could come up in traditional search. But! It’s possible it won’t in AI if I’m not specifying in that same article about it talking to photographers or if it doesn’t address the 2 hours a week constraint.
Wanna know the kicker to all this? The AI search engines, pick apart the sentence that’s being asked. They pull the essential terms, and search for content that matches. It’s traditional search with added filler.
The Takeaway
Go pull up Bing Webmaster Tools and Google Search Console. They’re free and a great first step to getting insight into how you’re currently showing up and how people are typing their phrases into the tools.
Want to know more about getting found in AI search? I’m hosting an in-person event in Tempe, AZ on November 4th in a really cool theater setting.
In this session, you’ll get a clear roadmap for both sides of the AI search visibility problem: what to change on your site, and what to build off it.
You’ll walk away with:
- An answer to what AI tools actually pull from when someone is searching for an answer
- Where to start when optimizing your website’s content
- High-leverage moves to make outside your own website
- A simple way to test where you show up right now
This is for marketing directors, marketing managers, and small business owners running their own marketing, who are looking for a clear, actionable roadmap. Be there or be square!
About This Show
The Get More Website Traffic Podcast covers the strategies, tools, and tactics that help small business owners get more people to their website and turn that traffic into leads. Host Barb Davids breaks it down in plain language every week, with bonus episodes featuring other business owners sharing their expertise on topics that matter to running a small business. Produced by Compass Digital Strategies.
