People say “just do it”. Like it’s some act of pulling a lever that dispenses Reese’s peanut butter cups. Of course I can just do thaaaat. 🤪 But following through with better morning routines, posting that great idea for a social skit (of which I have so many on my list, it’s not even funny), or even publishing that ultimate guide for your blog. That’s easier said than done, right? If you could just do it, it would be done. You’ve probably been hoping to get all those things done. In this episode, I wanna share why we have to stop hoping for results for our business and instead replace it with intention and how to go about doing that.
Resources
- 🎙️ Podcast Guest Live Workshop
- SEO Power Up Plan™
- The Art of Finding Time episode
- Tool of the Week – Google Search Console
- Recommended Podcast 👉 What’s Working On YouTube Right Now by Pat Flynn on Smart Passive Income
- Episodes I Like Playlist for this and other recommended episodes
Listen on Spotify
Listen on Apple
People say “just do it”.
Like it’s some act of pulling a lever that dispenses reese’s peanut butter cups.
Of course I can just do thaaaat.
But following through with better morning routines?
Posting that great idea for a social skit (of which I have so many on my list it’s not even funny)?
Or publishing that ultimate guide for your blog?
That’s easier said than done, right? If you could just do it, it would be done.
You’ve probably been hoping to get to all those things done.
We have to stop hoping for results for our business and instead replace it with intention.
🌟
The topic here… there is no ROI in hope, started as sort of a joke around not having a strategy for marketing.
We can’t hope our way through growing our business.
We can’t hope our way to more revenue.
We can’t hope our way to more time with our family.
And we sure as hell can’t hope for more clients.
I mean, we caaaaan, but hope doesn’t ignite action.
Hope is an illusion.
Hope implies it will happen or be provided in some mysterious external way.
When I hope for something, I am not taking full responsibility for the outcome.
When I have intention, I take full responsibility for the outcome.
There’s a quote I love that says… “When you have clarity of intention, the universe conspires with you to make it happen.” It was said by Fabienne Fredrickson.
When you intend, you take action.
You’re physically and mentally motivated to see it through.
This is where motivation comes from. The desire to see an intention through to completion.
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Here’s an example… I worked on a project last summer and I felt a difference in its execution from other projects.
I wanted to create a lead magnet, a workbook. It was going to be the best workbook of all time, of course!
Because I intended to create this workbook, I spent at least 15 minutes a day on it, taking the action to get it done.
Had I been like “Ooooh I hope I can get to the workbook today”, it wouldn’t have gotten done.
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Marketing our website takes intention; it takes a desire for our business to grow.
There’s a line in the Matrix Reloaded it goes… “Hope. It is the quintessential human delusion, simultaneously the source of your greatest strength and your greatest weakness.”
Holding on to hope can be dangerous.
• It can keep you stuck in a marketing plan that isn’t performing, thinking it’s just a matter of time before it will pick up again.
• It can keep you stuck with a crappy client, hoping things will turn around.
• It can keep you stuck in thinking that if you stick with it, whatever it is, it will eventually work out.
Hope is quicksand.
[Wait! What? Woah. Woah. Woah. What the shit is with all this loomy doomy talk?]
Let’s pivoooot!
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What my point is, is that getting intentional with your business and getting clarity is a much better driver than hope.
So how do we encourage ourselves to move from hope to intention?
First, decide definitively how much you want the thing.
It’s possible you don’t even really want it that bad.
Here’s how to know.
Literally imagine… getting it.
How do you feel? Relieved or disgusted?
Once you find the thing you really want, ahhhh, errr back up the truck… inteeeeend… put energy into it.
Take the 15 minutes and work toward completion.
If you are unable to put the time in to making it happen, then it’s not something you truly intend. You are hoping.
The Takeaway
With hope you wish, with desire you want, with intention it will happen. Intention takes you where you want to be.
What’s something you’ve been hoping for in your business?
💡 Hit forward on this email, type your hope in the body of the email, and send it to yourself scheduled for two weeks from now.
When you get the email in two weeks, give some thought to the hope and if you want to make it an intention and schedule time to work on it.
Next Up
If you’ve been nodding along about shifting from hope to intention, the next step is making the time to act on those intentions. That’s where my episode The Art of Finding Time comes in. You’ll hear how I rethought how to approach time, so you can stop saying “I’ll get to it someday” and actually start making progress on the things that matter most in your business.
