Barb Davids is an SEO consultant and owner of Compass Digital Strategies. Driven by data and analytics, she works hard to get business-changing results for her clients, such as 256% more website traffic and 22% more leads.
Connect with her: Instagram | LinkedIn | YouTube
If people are searching using different tools or apps, for example, using perplexity, google search, Instagram, some even say TikTok… do we need to worry about keywords anymore?
Google’s algorithm has evolved past pure keyword matches. And with AI-generated content on the rise, your real differentiator is authority and trust. REAL content earns trust and rankings. Learn what REAL content is.