I’m sharing 6 types of blog posts every service-based business should have on their website. Blog posts aren’t just for filling space. They’re help your site rank higher in search engines and give your visitors a reason to stick around and take action. You’ve only got one shot when someone lands on your site to prove you know your stuff, show you’re the right fit, and answer the questions already spinning in their head. These blog post types will do exactly that.
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Blog posts help your site rank higher in search engines and help your website visitors convert, to take some sort of action on your website.
When they land, whether that’s from a search engine of any kind, another website, or your Instagram bio, or wherever, you have one shot to show them…
🟠 That you know what you’re doing
🟠 That you’re the right fit
🟠 And that you’ve got answers to the questions in their head
Publishing blog posts aren’t about doing content for content sake.
They should lead people closer to working with you without the need for more DMs, more sales calls, or more convincing.
Following are the 6 types, their purpose, how it fits with SEO and or customer experience and examples.
Most are good for both but there are a couple that are good for one or the other. All are good for repurposing across your channels.
Additionally, the examples are typical title formats, however, you can change them out to match your brand tone.
1. Authority-Building Post
Purpose: To show that I know what I’m doing and have a strong point of view on the topic.
Good for: ✅ SEO ✅ Customer Experience
Examples:
- “Why DIY [what you do] often leads to more [pain point] later”
- “The truth about choosing the right [your service] and what most people overlook”
- “3 things I wish more people knew before hiring a [your job title]”
This post says “I have experience and have something helpful to know to share with you.”
2. How-To or Tips-Based Post
Purpose: To give your website visitors something useful they can implement right now.
Good for: ✅ SEO 🚫 Customer Experience
Examples:
- “3 things to fix on your [x] before you even think about hiring [your title]”
- “How to tell if your [problem area] is the reason you’re not getting [result]”
- “Quick wins you can knock out in an hour to improve your [result]”
This post is generally better for SEO purposes AND is a great content repurposing type.
3. FAQs Post
Purpose: To answer questions clients commonly ask before hiring you.
Good for: ✅ SEO ✅ Customer Experience
Examples:
- “How much do your services cost?” (Also see type #5 below)
- “What’s the process like from start to finish?”
- “What happens if I need to pause or cancel?”
This post is one that is commonly used in the SEO industry because they tend to rank for more detailed searches. Google loves easy to read, straight answers and sometimes these pages do very well. It’s also a great resource for your website visitors.
Pro tip… it’s ok that you may answer each of these in detail in another blog post. This is a great opportunity for internal linking. Answer in short and then link to the full blog post.
4. Process or ‘What to Expect’ Post
Purpose: For transparency and to share how you work with your clients.
Good for: 🚫 SEO ✅ Customer Experience
Examples:
- “What it’s like to work with me from start to finish”
- “Behind the scenes of a typical [your service] project”
- “Here’s what happens after you hit ‘submit’ on my inquiry form”
This post shares “Here’s how things will go and no surprises.”
5. Pricing Post
Purpose: To talk about the money side in a way that builds trust.
Good for: ✅ SEO ✅ Customer Experience
Examples:
- “How much does [your service] really cost?”
- “Why I charge what I charge and how that benefits you”
- “What impacts pricing for [your industry] (and how to know what’s worth it)”
Pricing questions are generally a popular question in almost any industry. Even if you’ve chosen not to share your pricing publicly, you can educate the visitor on what goes in to prices and give ranges.
6. Myth-Busting or Belief-Shifting Post
Purpose: To share your perspective about the problem you solve.
Good for: ✅ SEO ✅ Customer Experience
Examples:
- “You don’t need [common misconception] to get [desired outcome]”
- “The real reason [result] isn’t happening and it’s not what you think”
- “3 myths about [your industry] that could be holding you back”
This post provides more context around a common belief.
The Takeaway
Consistent and trust-building blog posts that showcase your expertise is the closest thing your website has to a silver bullet. These six blog types don’t just give Google more to rank, they give your visitors more reasons to trust you and take the next step.
Next Up
If you’re ready to keep the momentum going and brainstorm even more blog ideas, check out episode 65, No Clue What to Blog About? Let’s Fix That. It’ll help you come up with fresh content ideas that connect with your audience.
