43 Blog Post Ideas for Interior Designers (EP50)

Just what the title says, 43 blog post ideas. Enjoy!

Resources

• SEO Power-up Plan
• Digital Marketing Tool – Miro
• Other episode recommendations
  • The Surprising Perks of Being Random episode of Content with Character with Emily Aborn

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Time-sensitive topics

Seasonal and current hot trends are great to write about, as is industry news. But because they’re time-sensitive, publish them at least 6 months in advance. This gives Google a chance to index and rank your article. You’ll also fit with the journalists’ lead times. (They may well use blogs for feature research.) 

1. Incoming interior design trends for [YEAR]
2. Modern interior design ideas for [YEAR] (You can switch ‘modern’ for any design aspect you want to focus on: minimalist, budget, retro, color scheme, etc.)
3. [NUMBER] design trends for this summer/fall/winter/spring
4. Hot ideas spotted at the [YEAR] [INDUSTRY SHOW]
5. [NUMBER] design trends from [YEAR] I’ll be glad to see the back of 

Extra tip: Keep the URL for your timely topics the same—just update the content. This builds the article’s longevity and authority. And search engines will like that you’re refreshing it year on year.

Example: https://domain.com/incoming-interior-design-trends rather than https://domain.com/incoming-interior-design-trends-2025

Local SEO subjects

If you operate in and service a specific area, add content with a local focus. This helps the search bots note and promote your location.  

6. The top shops in [TOWN/CITY] for interior designers 
7. My favorite business interiors in [TOWN/CITY]
8. The interior design events I never miss in [TOWN/CITY]
9. Interior design inspiration in my local area

Customer care

Untangle the knots people tie themselves in before and after hiring an interior designer. These practical, empathetic blogs show that you’ve got your customer’s back. 

10. Working out your interior design budget 
11. How to hire the right interior designer for your project
12. How long does it take to… (Timing and timelines for various projects, e.g. how long it takes to makeover a kitchen, living room, or bathroom.)
13. Briefing your interior designer—find inspiration and harness the power of Pinterest 
14. Tweaks and changes—How to give your interior designer feedback
15. Disaster management! What to do when the project goes wrong
16. [NUMBER] reasons why you should hire a professional interior designer

Behind the scenes and how you work

People are curious creatures. And part of their decision-making process for choosing service-based business like yours is finding someone they vibe with. So let them get to know you.

17. My workspace (a virtual tour) 
18. Finding inspiration and channeling my muses (Because you and I both know that inspiration can come from anywhere. Even pets.)
19. Turning a client’s ideas into reality (A journal-come-case study of a specific project.)
20. The peer work I’m currently crushing on 
21. Architects and interior designers—how they work together
22. Not an interior designer island—colleagues I collaborate with 

Room by room

Break down your process for designing different rooms. Build these blogs around what past and present clients ask you to focus on when they work with you. 

23. How a professional interior designer approaches [ROOM NAME] design
24. Modern living room designs with a TV focal point
25. Making the most of your small living room
26. The dos and don’ts of entranceway design
27. [NUMBER] [ROOM NAME] designs I love (and why they work)
28. Peaceful sleep spaces—designing a bedroom for optimal rest

Element by element

Similar to room by room, singling out the different design elements gives you a huge number of blog topics.

29. The soft furnishings I never leave out 
30. [NUMBER] of my favorite little touches for accessorizing a room
31. The importance of lighting
32. How to choose a color scheme with your interior designer 
33. The power of plants and flowers in your living space 
34. Building storage into your interior design 
35. [NUMBER] artwork buying tips from an interior designer 

Commercial interior designers

Some of the preceding 35 ideas will work for this sector. But you should also dive into subjects that are specific to designing a commercial space.

36. How a commercial interior designer comes up with crowd-pleasing designs
37. Health and safety considerations for commercial interior designers
38. [NUMBER] signs your [TYPE OF BUSINESS] needs an interior design makeover
39. Practical interior design ideas for commercial premises 
40. The role of branding and audience in commercial interior design

Aftercare

Once a project is finished, keep your clients in touch with your business by providing What next? information.

41. Simple cleaning and tidying tips to keep your new space fresh
42. How to remove stubborn stains (because life happens)
43. [NUMBER] signs that it’s time to redecorate