Do You Trust Your Website? (EP18.4)

Welcome to the fourth episode in a five-part series based on my workbook, “How to Get 1,000 More Website Visits.” This workbook guides you through the SWEET framework, and in each episode, we’ll dive into a different section. In this episode, we cover the second “E” in SWEET: Establish trust.


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Hello, and welcome to the small business sweet spot. I’m your host Barb Davids, and this show is dedicated to helping small business owners like you get more organic website traffic and also to help create and distribute content and analyzing the numbers so that we can make better informed marketing decisions. It is action oriented, direct, and conversational. And if you’ve been looking for SEO or content marketing help, please stick around to the very end where I share about the group coaching program, small business sweet spot. I’m so glad you’re here. Let’s go. ​

Hello, and welcome back to the Sweet Spot. This episode is episode number four in a series of five around a workbook that I created called How to Get 1000 More Website Visits.

The workbook covers my SWEET framework, S W E E T, and in the last three episodes, we covered the S, the W, and the E.

If you’d like to download a copy of the workbook and follow along, you can visit compassdigitalstrategies. com slash pdf for a free copy. There’s also a link in the show notes so that you can grab it easily.

Okay. In the last three episodes, we covered the first three letters, S, W, and E. Select a target keyword, work on a blog post, and enhance with summaries. In this episode, we’re going to cover the second E, which is establish trust.

So let me ask you this. How many times have you gone to a website and just thought, ew, I wouldn’t trust this website for anything. It looks awful. I don’t know if it’s real. It kind of looks a little shady.

You didn’t trust it, right? Google has a way of identifying things on your website to signal trust or to establish trust. And those things that it uses are the same things that you can use on the visual side for the people who are landing on your website. Google uses these trust indicators as a way to identify the quality of your website. It uses an acronym named EAT, E E A T. Let’s go through what those letters mean. And then we’ll go through some things that you can do for your website to tell Google and the people that are visiting that they can trust your website.

E E a T stands for experience. Expertise, authority, and trust. The first E stands for experience. The second E stands for expertise. A stands for authority and T stands for trust.

And these things are important because the higher quality of website that you have and higher quality of pages, the more likely it is that you will show up higher in the Google results.

Not to mention the people who land on your website are more likely to convert if they feel like they can trust the website and that they feel that they are buying from a person that they can trust. Okay, let’s go through each one of these and then we’ll go through some things that you can add to your website.

So, experience. Something on your website that exhibits that you have experience in the topic that you are talking about.

Expertise. Are you an expert on the topic? And are there things on the website that might be able to support that you are an expert on the topic?

That they can accept you as a good source of information.

Authority. That other people in your space could view you as an authority.

Trust. People can trust you to provide trustworthy information, that it’s accurate and that it’s true.

So here’s the kicker. Google doesn’t explicitly say all of the things that it looks for in order to determine the E-E-A-T signals or the trustworthiness of your website. There are, however, some agreed upon standards in the industry of what some of those things might be, and that’s what we’re going to go into next.

So here’s a list of things that you can add to your website to show trust and credibility and authoritativeness.

Include customer support and contact information on your website.

Include a bio at the end of your blog post. Have an about page.

Make sure that your website is secure with HTTPS. This is a lesser known issue these days. Most of these come automatically, but double check your URL.

include badges or awards or things that you have potentially gotten in your industry or even the Better Business Bureau badge.

Get mentions on other authoritative sites

and getting reviews such as Yelp, Google Business, Trustpilot, third party websites that allow Consumers to put reviews of businesses on them.

Okay, that wraps up this episode of the sweet spot and the workbook of how to get 1000 more website visits. Again, if you would like to download the workbook, you can download it at compass digital strategies. com slash PDF.

Until next time,

see you in the next sweet spot.

Thank you for sticking around. I hope you enjoyed the episode. If you’re looking for SEO and content marketing help, consider joining the small business sweet spot. It’s a group coaching program where you can get answers to your questions about your business directly and clarity around the marketing strategies that you would like to implement in your business.

You can find all kinds of information at compassdigitalstrategies. com. And if you liked the episode, please tell a friend. Cheers.

Barb Davids - SEO Consultant

Barb Davids is an SEO consultant and owner of Compass Digital Strategies. Driven by data and analytics, she works hard to get business-changing results for her clients, such as 256% more website traffic and 22% more leads. Connect with her: Instagram | LinkedIn | Twitter
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