SEO related questions I’ve been asked or have seen a lot in discussions on various platforms.
Resources
- Additional Reading 👉 The Simplest Way to Audit Your Blog Post Performance and How to Improve Them
- Website Power-Up Plan™
- Tool of the Week 👉 Gamma.
Quite literally the most thought out tool from a business perspective. The functionally in this thing is what every business owner has been looking for. It creates presentations for you! PDFs too. You can load up your bullet list of notes or word for word what you want and then answer a couple of questions, and bam! You got yourself a handy presentation. I’ve used it to present ideas and share pricing with prospects. It’s so much prettier than a word doc. This visually takes away the boring. - Recommended Podcast 👉 The Liberating Power of Conscious Intention part 1 by Tara Brach. If you’ve ever wondered how to get more intentional with your day, this is a good one to listen to.
Listen on Spotify
Listen on Apple
Question 1
Do I need to add an LLMs.txt file to my website so I show up in AI search?
As of today, no.
What are they? Think of llms.txt as a shortcut file that’s supposed to help AI tools read a website more easily. In theory, it works like a sitemap for AI, giving models a clean list of your important pages so they don’t have to dig through messy layouts or code. The catch is that there’s no evidence that any major AI system is actually using this file today.
A lot of people are assuming it works because they heard it from their neighbor’s kids teacher who took an AI webinar, and it’s turned into this “quick fix” rumor that promises better visibility in AI search without any real proof behind it.
On top of that, there’s a security angle most folks haven’t considered. Because many AI tools pull in external content, anything they read can influence how they behave. This opens the door for something called “prompt injection,” where hidden instructions get tucked into files like llms.txt or the pages it links to. If an AI tool reads those instructions, it might follow them, which is exactly what recent security research has shown.
So while llms.txt isn’t harmful by itself, it creates another area you’d have to monitor, and right now we don’t even know if any AI models care about it. That’s why I want you to see both sides. There’s no proven upside yet, but there are documented risks if someone were to misuse it. I like to make decisions based on what’s real, not on internet gossip dressed up as strategy.
Question 2
Is AI search replacing SEO, so blogging doesn’t matter anymore?
Nope. AI needs content to reference. If you stop creating helpful, original content, you basically remove your website from the opportunity to show up in search at all.
To be fair, I have heard of a crazy scenario where there are no websites in the world. Business owners submit their information somewhere and somehow people learn about them. I know. Mind blowing thought isn’t it?
Question 3
Should I rewrite all my content with AI so I rank better?
Please don’t. If everyone uses the same tool to say the same thing, nothing stands out. Your voice, your examples, and your point of view are the differentiators. I will add here that a good practice is to update any blog posts that are over a year old.
Episode 19 is a great episode to reference for refreshing blog posts. It’s titled… The Simplest Way to Audit Your Blog Post Performance and How to Improve Them
Question 4
How long do my blog posts need to be?
There’s no magic word count. I suggest around 800-1200 if you need a number. That length feels meatier and provides more context for the reader and search engines. Anything less feels too surface level and unhelpful.
Question 5
Can I stop using keywords because AI “figures it out”?
AI uses those keywords. Keep using them as a way to target searches. Keywords help both search engines and AI understand your topic, intent, and expertise. The difference is that when someone searches in something like Perplexity or ChatGPT, the number of words can be more than what people have used in Google.
Question 6
Can AI tools fully automate my SEO so I don’t have to touch it?
Nope. AI can speed things up, but strategy, real-world examples, and ongoing evaluation still need a human brain. Businesses that plan to stay visible long term use AI as support, not a full replacement.
The Takeaway
Standard SEO optimization rules still apply.
