Expand Your Blog Topics with Tangential Content for More Website Traffic (EP46)

Want to get in front of more of your ideal audience without always talking about what you do? In this episode, I’m sharing a smart and simple content strategy that helps you reach more people and grow your business.

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I want to introduce you to a little content marketing secret that can breathe new life into your strategy—tangential content. (Say that 3 times fast!)

It’s an SEO tactic to help widen your reach for more website traffic.

It lets you cover topics beyond your core services while still connecting with your audience’s interests.

Here’s an example… Death Wish Coffee sells coffee. They write blog posts talking about at-home workouts. Because they know their audience enjoys that information. And they also refer sometimes to a blog around coffee before workouts.  

Your blog can work the same way.

So in this article, I’m going to cover what tangential content is, why it’s important, the benefits and how to come up with topics.

What is Tangential Content?

Alright, let’s start with the basics.

Tangential content is content that isn’t directly about your product or service, but it’s still relevant to your audience and connected to your industry.

Think of it as those interesting side conversations you have at networking events—related, engaging, but not strictly about what you do.

For example, if you’re a wedding planner, you don’t have to stick to posts about “how to choose a venue” or “timeline tips for the big day.” You could branch out and write about topics like sustainable wedding trends, unique honeymoon destinations, or even tips for writing heartfelt vows. These topics still connect to your audience, but they’re not strictly about planning logistics.

It’s about expanding the conversation while staying within the interests of your audience.

Why Should You Care About Tangential Content?

Here’s the kicker—if you only write about your core services, you’re limiting your reach. 

Search engines love variety. They love when your content answers different types of questions and engages a broader audience.

By covering tangential topics, you’re increasing the chances of showing up for a wider range of searches—bringing new eyes to your website that might not have found you otherwise.

It’s kind of like fishing with a bigger net. The more ground you cover, the better your chances of catching the right people.

And here’s another kicker—once they’re on your site, they’re more likely to stick around and explore what you actually do.

That blog post about “10 Heartfelt Wedding Vow Lines” might attract someone who wasn’t originally thinking about hiring a planner, but now…hey they’re interested.

Tangential Content Builds Brand Authority

Another huge benefit of tangential content is it builds your authority.

People don’t just want to buy from brands that know their stuff—they want to buy from brands that get them.

When you create content that speaks to your audience’s lifestyle, challenges, and aspirations, you’re showing that you understand them beyond just the services you offer. And that’s a powerful way to build trust.

Take that Death Wish Coffee I was talking about earlier. Sure, they talk about coffee, but they also dive into tattoo culture, music, and other lifestyle topics their audience cares about. It makes their brand relatable, and guess what? Their audience keeps coming back for more.

You can do the same for your business.

How to Find Tangential Content Ideas

So now you’re probably wondering—okay, but how do I come up with these ideas?

Start by listening to your audience. What are they talking about in Facebook groups? What questions are popping up in forums? If you’re a nutrition coach, are your clients asking about mindset tips, workout routines, or meal planning for families?

Then, think about lifestyle topics that align with your brand values. If sustainability is part of your brand, could you write about eco-friendly living beyond just your products?

And don’t forget to check your competitors. Not to copy—but to get inspired. See what’s working for them and find ways to put your own spin on it.

So here’s the bottom line—your blog doesn’t have to be a one-track conversation. In fact, it shouldn’t be.

By embracing tangential content, you can:

  • Expand your reach
  • Build stronger relationships with your audience
  • And improve your SEO without constantly fighting for the same competitive keywords

And hey, if you’re ready to start brainstorming ideas but don’t know where to begin, I’ve got something to help.

If you’re ready to start brainstorming tangential content ideas that fit your business but aren’t sure where to start, let’s jump on a call.

Book a brainstorming hour with me, and we’ll map out some ideas that expand your reach and attract more of your ideal audience.

*I am a tool geek. I love me a useful tool. I personally use, have used or review every tool recommended in my articles. I am an affiliate of some and earn a small commission at no additional cost to you.

Barb Davids - SEO Consultant

Barb Davids is an SEO consultant and owner of Compass Digital Strategies. Driven by data and analytics, she works hard to get business-changing results for her clients, such as 256% more website traffic and 22% more leads. Connect with her: Instagram | LinkedIn | YouTube
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