This episode is all about giving your trend posts way more shelf life. You know those blogs that pop off for a hot minute and then disappear? I’m sharing how to keep them working for you long after the trend fades.
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- SEO Power Up Plan™
- Systeme.io – Newsletter, Email Sequence, Course Tool
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Let’s talk about that trends blog post you published last year. Yep, the one that popped off for about a week and then quietly faded into the blog graveyard. Maybe it was inspired by a conference, a popular design trend, or some “new year, new you” vibes. Whatever it was, it got clicks… and then crickets.
This happens all the time for service-based businesses. The good news? There is a way to make those seasonal posts evergreen. In this post, I’m breaking sharing how to extend the life of your trend-based content so it continues to drive traffic and leads long past the moment it was trendy.
By the time you’re done reading, you’ll have a system that turns once-a-year content into always-on value. Let’s go.
PART 1 👉 SETTING THE FOUNDATION
Let’s start with the bones of your post… your URL, title, and the update trigger.
Why Your URL Matters More Than You Think
Most of us draft a blog post, pop in the title, and let the platform auto-generate the URL (usually a version of the title itself). But if that title includes a year or list number like “2025 Website Design Trends” or “6 Hottest Color Combos”, your URL is automatically dated.
Here’s the problem… URLs with years or numbers age out fast. Google treats every unique URL like a brand new page, which means you lose the authority and trust you’ve built if you keep spinning up new, nearly identical pages each year.
The fix? Use a date- and number-free slug (aka URL). So instead of…
/2025-website-design-trends
try/website-design-trends
This creates a timeless foundation that you can refresh annually, instead of starting from scratch.
Already published a dated URL?
You can still update it, just make sure you set up a 301 redirect from the old link to the new one. Most website platforms (especially WordPress) have plugins or built-in tools to help with this, usually in the SEO settings.
When Should You Refresh a Trend Post?
- Quarterly Audit
Check your Google Analytics. If traffic to a post has dipped 20% or more over the past quarter or year, it’s time to refresh. - Event Trigger
Attending an annual conference? Update your trend content to reflect new insights. - Calendar Reminder
When you publish a trend post, schedule a check-in on your calendar for the same time next year.
PART 2 👉 HOW TO REFRESH YOUR CONTENT
Once your URL is ready for long-term use, it’s time to keep the content fresh. These five strategies will help you breathe new life into your trend posts year after year.
- Add New Data Points
If new surveys, statistics, or screenshots have come out since your last post update, drop them in. This keeps your post relevant and authoritative. - Upgrade Visuals
Replace static images with embedded videos, animated GIFs, before-and-after sliders, or even a short Instagram Reels clip. These updates boost engagement and time on page. - Insert a Quote or Case Snippet
Highlight client results or personal wins to back up the value of the trend. For example…
“After refreshing our Website Design Trends hub with this year’s minimalist navigation patterns, inbound requests for custom builds jumped 28% in three months.” - Update Outgoing Links
Prune broken links and add fresh references to keep Google happy and signal that your content is still current. - Use the Internal Link Waterfall
Every new blog post about trends should point back to this updated evergreen post. This strengthens SEO and drives steady traffic to your best-performing content.
PART 3 👉 WHAT TO TRACK AFTER YOUR REFRESH
Once your post is updated, you’ll want to track how it performs over time. Here are the top four metrics to watch…
- Organic Sessions
Compare traffic month-over-month or year-over-year. Is it climbing again? That’s a win. - Average Time on Page
If visitors are sticking around longer, your content is connecting. If not, consider revisiting the copy or visuals. - CTA Conversions
How many people are taking action from this page? Whether it’s email sign-ups, contact form submissions, or downloads, track those conversions. - Vanity Metrics (Yes, Really)
Likes, shares, and comments might not be the end-all, but they do give you a read on how much buzz your post is creating. Don’t dismiss them entirely.
The Takeaway
Trend posts burn out without regular care. Pick one you’ve already published, future-proof the URL, set that redirect, and make a date to update it every year. Spend just a few minutes annually, and you’ll turn a one-and-done blog into a consistent lead driver.
Give it a go. Then in three months, come back and tell me how it went.
