In this episode, I talked with D’Vyne from Devyne Business Consulting, and it was such a good convo. We went beyond digital marketing and got into the real reasons small businesses struggle—like cash flow, lack of strategy, and not knowing how to adapt. She shared how her business evolved from just marketing into full-on business consulting, including funding support. We also talked about using data better, staying innovative, and how important it is to keep learning as your business grows. Super insightful if you’re trying to scale sustainably and not just throw money at random marketing stuff.
Connect with D’Vyne
Website: https://www.devynebusiness.com/
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The Evolution from Digital Marketing to Comprehensive Business Consulting
D’Vyne Bean has recently undergone a significant transformation, shifting from strictly digital marketing to a more holistic approach that includes business consulting and funding solutions. This evolution came from recognizing that businesses often need more than just marketing help—they need operational guidance and financial resources to overcome challenges.
“I wanted us to have a solid USP (unique selling proposition),” D’Vyne explains. “Digital marketing is niche… But I wanted us to touch on a base that isn’t really talked about as much.”
A Streamlined Approach to Business Growth
D’Vyne business now offers a comprehensive process that begins with a free business analysis, examining strengths, weaknesses, and projections. From there, they develop customized strategies with actionable steps and measurable outcomes.
What makes their approach unique is the integration of multiple services under one umbrella:
- Business consulting with actionable strategies
- Marketing consulting (both digital and traditional)
- Access to funding through financial partners
This integrated approach directly addresses one of the most common reasons businesses fail—cash flow problems. As D’Vyne points out, “Most businesses, I think like 82% of businesses, are failing because of cash flow.”
Data-Driven Decision Making
One common challenge D’Vyne observes is that businesses often collect data from multiple isolated sources—website analytics, CRM systems, social media—but struggle to integrate this information to see the complete picture of customer behavior.
“Without integrating data sources, the company struggled to analyze trends accurately and make informed marketing decisions,” D’Vyne notes.
By consolidating analytics and regularly analyzing changes in customer behavior, businesses can make more informed marketing decisions and operational adjustments.
Innovation and Adaptability is The Key to Long-Term Success
When asked about the essential attributes for long-term business success, D’Vyne didn’t hesitate: “Innovation and adaptability.”
She pointed to Netflix as a prime example—a company that successfully pivoted from DVD rentals to streaming and content creation. This ability to evolve without changing core values is crucial for remaining relevant in today’s fast-changing market.
“I feel like a lot of businesses feel like with innovation comes having to change your core values or change the foundation of your business. It’s like, no… You have to step out of the box. You might have to do something that might be a little unorthodox,” D’Vyne explains.
The AI Dilemma
When it comes to artificial intelligence, D’Vyne acknowledges its benefits for planning, organization, and gathering information. Tools like ChatGPT can be valuable for business owners in many contexts. However, she also expresses concern about the potential impact on authenticity, particularly in creative spaces, and on search engine dynamics if not properly regulated.
The Takeaway
D’Vyne’s most powerful advice for business owners? “Be a student.”
This means being open to learning from every aspect of your business as it grows—from your team, from data, from market changes, and from new technologies. She warns against becoming “stiff” in your ways, emphasizing that continued learning and adaptability are essential for navigating the ever-changing business landscape.
“Be adaptable, be a student. You are always learning. Stuff is always happening. Things are always growing. You don’t know everything. Be open to learning more.”
For businesses ready to streamline their operations, improve cash flow, and optimize their marketing strategies, D’Vyne offers a free business analysis through her website at devynebusiness.com.
