I’ve been noticing more and more of you experimenting with Google ads, which is exciting and a question keeps coming up. Should you send that traffic to your homepage or create a dedicated landing page? It’s a great question because it affects your ad spend and your return. So let’s talk about it.
Resources
- Bonus EP21 – What Affects Your Google Ads + Other Insider Tips
- Tool of the Week 👉 ClickUp
For projects and tasks, I have used this in the past for my own business and for clients. I love their support. I don’t think there’s anything it doesn’t do. The bit I like the most about it was the ability to email right from inside a task. I haven’t used it for awhile but of course like to recommend it because everyone has varied tool preferences. It’s worth a test run. - Recommended Podcast 👉 Is AI Manipulating Your Mental Health on the Jordan Harbinger Show. This is a disturbing albeit educational episode. My jaw kept dropping.
- Hop over to Episodes I Like Playlist for other recommended episodes.
- Hop over to Episodes I Like Playlist for other recommended episodes.
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If you’re currently sending your Google Ads traffic to your homepage, I want you to know there’s probably a better approach.
Homepages seem like the logical choice at first, right? It’s your main hub, after all.
However, your homepage gives visitors multiple options.
And while options feel helpful, they actually create decision fatigue.
When someone lands there after clicking your ad, they have to figure out where to go next, what’s relevant to them, and whether you can actually solve their problem.
That moment of hesitation? That’s where you lose them.
And when visitors hesitate they often just leave.
You end up with clicks that cost you money but don’t convert into anything meaningful.
It’s frustrating and it can make you feel like ads just don’t work for your business.
A dedicated landing page changes everything.
It removes all that friction. Your visitor sees one clear message that matches exactly what they clicked on in your ad.
One focused offer.
One specific next step.
No multiple calls-to-action competing for attention.
No scrolling around trying to piece together whether this is right for them.
It’s like the difference between walking into a department store and being asked “Can I help you find something?” versus walking into a specialty shop where someone says, “You’re here for X, and here’s exactly how we can help you with that right now.”
The Takeaway
So here’s a simple way to think about it when you’re investing in ads:
Homepage = browsing
Landing page = converting
When someone clicks on your paid ad, they’ve already shown interest.
Help that someone by sending them somewhere that makes taking action as easy as possible.
Next Up
Curious what else could impact your Google Ads performance?
Head to podcast bonus episode 21 where ads expert, Dewan Chapman of Trevally Marketing, shares what affects your ad results plus a few insider tricks most small business owners miss.
