The best social sharing snippet from Melanie in this interview… “Think about what you might say, but don’t feel compelled to bring it up.”
Ever wondered how AI can streamline your business operations? In this episode, I chat with my friend and a marketing pro Melanie Deardorff about how she uses AI in her daily work to save time and boost productivity. She shares how she uses tools like ChatGPT and Magai and talks about how transparency with clients can build trust when using AI. Whether you’re an AI newbie or looking to deepen your AI integration, this is a practical episode I think you’ll enjoy.
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Artificial Intelligence (AI) has become a buzzword, but what does it look like when actually integrated into a workday? In a recent conversation with Melanie, a marketing expert, we chatted about her real-world application of AI tools, discussing how they save time, boost productivity, and create smarter workflows.
Melanie shared her experience as an early AI adopter, starting with simple tasks like checking social media posts for grammar and quickly expanding to more complex business use cases. Over the course of a year, she went from experimenting with basic tools to integrating them into her daily routines, including blog writing, social media management, and even personal productivity.
How AI is Streamlining Everyday Tasks
Melanie began using AI with straightforward tasks like proofreading or reordering a list, but as she grew more comfortable, she started leveraging AI for content creation, from brainstorming blog post topics to summarizing client information. She shared an interesting insight: the more effort you put into crafting the right prompt, the better the output from the AI.
One of the key benefits she highlighted was time savings. For example, Melanie used AI to organize her ideas when writing blog posts for unfamiliar topics. By feeding AI detailed prompts tailored to her clients’ needs, she was able to get targeted outlines and recommendations. This allowed her to focus on fine-tuning the final content rather than spending hours researching.
She also shared a relatable anecdote about using AI for a client’s LinkedIn bio update. AI provided a comprehensive draft in minutes, though it needed some fact-checking. This balance of using AI to handle the grunt work, while still applying her personal expertise, allowed Melanie to meet a tight deadline with ease.
Choosing the Right AI Tools
When it comes to AI platforms, Melanie’s journey began with ChatGPT, but she soon found herself exploring other options. She now regularly uses a tool called Magai that integrates various AI models like GPT, Claude, and Gemini. What drew her to Magai was its ability to house multiple AI tools under one platform, plus it offers more organization-friendly features like thread sorting—a huge time-saver for someone juggling multiple projects.
For Melanie, having access to different AI models was appealing. While she often defaults to ChatGPT, she occasionally switches to other models based on the specific task or creative challenge at hand.
Navigating Client Concerns About AI Usage
The elephant in the room? Transparency around AI use. Does Melanie disclose when she uses AI? The answer is yes—at least, when she feels it’s relevant. She shared how she casually mentions using AI when it feels appropriate, like when a client requests quick-turnaround work. Interestingly, her clients have yet to express concern, and AI usage seems to fly under the radar as long as the work is high-quality.
This raised an important point about AI transparency. While some clients may not ask how the sausage is made, it’s crucial to be prepared with a thoughtful explanation if the topic does come up. Businesses can benefit from having a clear policy on AI use, especially if their industry places a high value on human personalization.
Advice for AI Newcomers
Melanie encouraged anyone who is hesitant about AI to start small. Experiment with minor tasks, like reordering lists or checking grammar, and slowly build from there. Over time, you’ll discover more advanced ways to use AI to improve your business. Her advice was simple but powerful: Treat AI like a smart intern—it can handle a lot, but the more clear and specific your instructions, the better the results.
