The best social sharing snippet from this interview is by far… “ then when they quote you in it, because you’re going to have an amazing quote, which is a secret, you know, any mediocre press release, or even a great press release, you want a quote that just sings, is amazing. If a journalist was to paraphrase what you wrote, there’d be a loss an ache. So you really want to make sure that quote stands in there because if they quote you, they have to provide the context of who you are. So if you’ve only referenced yourself as Mickey Kennedy, author of, you know recent bestseller XYZ, that’s exactly the way they’re going to quote you.”
In this episode, I felt like I was getting the inside scoop on all things press releases. Mickie Kennedy, President of eReleases, shares insights on different types of press releases, importance of creating compelling content beyond simple product announcements. He highlights the need for story arcs, human interest elements, and meaningful quotes to capture media attention. Mickey also elaborates on the significance of multiple press releases in a PR campaign and leveraging earned media for increased credibility and conversions. He offers practical advice on measuring ROI and underscores that small businesses can achieve impactful PR results by being strategic and persistent.
Resources
eReleases
How to Build a PR Campaign Designed to Get Massive Media Coverage
Listen On Apple Podcasts
Listen on Spotify
Watch the Podcast
Read the Podcast
In this episode, we are going to find out about press releases. Right, Mickey? That’s right. Yay. All right. For those listening or watching, you are in the small business sweet spot.
I’m Barb Davids, and this is a place that gives you direct actionable information around SEO and content marketing so that you can make informed marketing decisions. Today we’re going to talk about press releases with Mickey Kennedy. So I am personally very excited about talking about press releases.
I’ve dabbled in it a little bit. And after hearing about what you know, and you being the founder of eReleases, I feel like now I’ve got the inside scoop and I can really tap into some really great knowledge. So thanks for being here today. Absolutely.
You have some very bright colored glasses and I noticed some of your earlier recordings, you don’t have them. And now you do. I would love to hear the story on those.
So I bought these for pride a couple of years back and wore them during that month. And a lot of people saw me wear them in podcasts. And I had had a couple of headshots that I’d sent out like that. And then all of a sudden, when July rolled over and I wasn’t wearing them, so many people were disappointed to the point that I’m like, I have to pull these glasses out. So I did, and I guess it’s become my thing ever since. They’re very great looking on you. I like those. Thank you. Yeah.
What is the first thing that you look forward to in the morning or something that you do every day?
I like to think about poetry. Sometimes I’ll read a little bit but often I’m reading to get the I don’t know, the brain fluids flowing so that I can actually write. And I try to write a little bit anywhere from 15 minutes to an hour in the morning. Oh, that’s awesome.
What kind of books do you read typically? Like the topics or subjects? Poetry. Oh, you do read the poetry too. Okay. Yeah, I mostly I do read nonfiction, but I usually read that on my Kindle. And usually I do that on the weekends, but sometimes in the evenings, but my morning is creative time. So I really try to read stuff that inspires me creatively.
And that’s what I try to write mostly poetry. I don’t really write nonfiction or anything like that early in the morning. Okay. Do you just write for yourself or do you publish it? I do publish it. I, I think I published last year and this year probably about a hundred poems in journals. I do have a book coming out in February of 2026.
So it’s like going to be a while. But yeah, I, I, you know, studied long time ago to be a poet and then sort of It wasn’t entrepreneur in between. So I wasn’t writing poetry and then I started back a few years ago. Okay. Awesome. Are you going to create a press release for that book? Probably I’ll probably create several.
Yeah. Yeah. Actually, that’s a great lead in then. Cause when you say several, I had heard you once talk about doing multiple in a campaign, multiple press releases in a campaign, and this is going right into the middle of things, but what does that mean? So basically a PR campaign is several press releases and there’s several different types of press releases.
So you know, it, it really depends on what the goal is, but if you’re promoting a book you feel like, well, what are different ways to attack a book? And sometimes it’s like you know, Writing the equivalent of an essay sort of like a feature style in which you don’t really talk about your book, but you might talk about a subject matter.
That is aligned to the book. You might actually even do a survey or study within an industry and ideally you want it related to the book. So you, you, you say your name and author of. You know, recent book. So all of those the obvious release that people do is like, you know, I’ve got a new book and this is what it’s about.
But for a lot of people, it’s hard to stand out because there’s so many books and so much inventory of those types of releases. But if you create content that the media is really interested in, which tends to be maybe more of the essay style. Or asking really compelling questions and getting survey results and having data.
You know, that, that makes it much more likely. They’re going to write an article about that. And, you know, then when they you know, quote you in it, because you’re going to have an amazing quote, which is a secret, you know, any mediocre press release, or even a great press release, you want a quote that just.
Sings is amazing. If a journalist was to paraphrase what you wrote, there’d be a loss and eight. So you really want to make sure that quote stands in there because if they quote you, they have to provide the context of who you are. So if you’ve only referenced yourself as Mickey Kennedy, author of, you know recent bestseller XYZ, they’re going, that’s exactly the way they’re going to quote you.
So yeah, those are, those are all the different little tips as far as making sure that you’re going to be included, but you really want to try lots of different avenues because there’s so many different hooks and ways to sort of approach the media and so many people feel it’s just one way.
Here’s a book, I’m releasing the book and and that’s the only type of press release that you can do, but you can do lots of little different press releases about it. And it’s not unusual you know, for people who are really savvy in the PR world to do multiple releases. David Mermin Scott, who wrote the book, new rules of marketing and PR bestseller.
Everybody knew about that.
And the reason he did, he says, so many of the first ones fell flat and he got no media pickup and he goes, I just wrote a book about marketing and PR and doing press releases and it’s not working for me. So, he kept trying different approaches and. He eventually worked in it eventually got so much coverage that he became a best seller.
And so it really does take different approaches. You don’t ever want to fish with the same bait. So, if that headline and that copy didn’t work. Completely try a different approach. Try a different headline. Try a different copy. You know, try, try and try again, because when it comes to PR you can figure it out.
You can make it work. It’s just, it’s just one of those things that takes practice and a bit of effort, you know, anybody who comes into it and says, I’ve done three or four releases and nothing happened. You know, That often happens that people give up and, but if you kept trying at it and you were very strategic and creative with it, you can get pickup because if you look in the case of him, David Norman Scott you know, he probably sold a million dollars worth of books or more just by using press releases, probably the equivalent of under you know, 10, 000 worth of distribution of our wires and things along those lines.
So it can be really cost effective, but you don’t want to give up just after a few failures. You want to keep trying at it and keep being strategic, put yourself in the mind of a journalist and say, What could I do that would make this more compelling for them? You know what they’re in the job of determining what their audience would be entertained or educated by.
How could I make this message more meaningful and irresistible so that he, he or she would want to share it with their audience? That is a great tip about the quote. Something that I had not heard in that context before. , so when you talk about doing multiple press releases, is there any sort of timeframe with that in terms of like, if you do one and you want to try another, is it.
Like so many days between or within a span of time, like what’s the context from, for that, for that. So for many businesses, I say, you know pick a, a rate that’s works for you in some cases it might be monthly or every other month, but when it comes to a bulk launch, you really have to make a splash within that first 60 to 90 days, so I would be doing press releases weekly, at least if you’re not getting what you want.
From your, your press releases and just keep trying you know, I was so shocked when I was listening to the audio book of David Mermin Scott, where he just admitted it took a dozen press releases for me to, to get meaningful results. But once I did, it, it just was a domino effect and it just kept building on it.
The more coverage you get and the more established Organizations write about you, like the wall street journal, ink magazine you know, all of these great publications, it makes it so much easier to get subsequent media coverage. Why do you think small businesses don’t think about PR? For, for marketing, I would say, let me back up a little bit.
I think it was easier or more thought of years ago, but today in today’s age, it’s not seen as much. Do you have any idea why that might be? I think that the biggest reason is that PR and specifically press releases have a reputation of not being effective. And the reality is that they’re right. I would say probably a 97 percent of press releases don’t.
Generate real earned media. And you know, with those kinds of odds, you’re like, well, why bother? And the truth of it is, if you work on strategic types of releases, you can be working
as campaign of sleep result in our media. And the truth of the matter is you really only need one to, you know, to, to effectively move the needle if it is the right media coverage. But what I. And is that releases you write
with the knowledge that journal, make sure that the release has details that fulfill more of a story arc. A great example is one of the most common releases that we get at E releases is a product launch press release. And if you think about it, it’s like, it’s a new product. It’s got to be newsworthy.
But a lot of times the release is written with, here’s the new product, here’s a list of features, and here’s a page to learn more and buy. And for a journalist, you know, trying to fulfill a story arc and to really bring something meaningful across to their audience, is there enough there? Thank you. Times there’s not.
And so what are the things that you could do in in that to make it more meaning product that you feel is you know, really, really necessary for in your industry you know like, Hey, here, here’s our logistics solution and solves the problem that most of these businesses have, which is they can’t get their costs under control and actually operate on a predictable profit.
And it’s like, Whoa, you know, that really makes people pay attention to, if you don’t get this right. your business could fail. Another thing that you can do is put elements that would create a story by, you know, for perhaps a use case study you know, products don’t just come onto the market without people testing them.
And so take one of those favorable use case studies and build it out. You know this company was you know not profitable and losing 12 percent a year and they integrated our solution and at the end of the trial, they saw that they were netting a profit of 5 percent and it looks like in the coming months that might reach 9 percent and then get a quote by them saying, wow, you know, we didn’t realize how much easier this would make our business.
Our operations. And at the same time, it’s really helping us achieve profits that we never achieved in the past or something along those lines. All of that really gives more of a story arc that a journalist can work with. So not only is the journalist writing articles, like here’s a new product, but they’re sharing a motivational story.
Of, of here’s someone who was transformed, this was the outcome great quote, and and then they might list a couple of features and, and that fulfills more of what a journalist is looking for. So, you know, don’t always write the press release completely in the realm of what’s in it for me. We just want to sell more products.
Let’s focus on just feature after feature after feature. No, you know, tug at people. Human interest elements, you know, people, people like to relate to other humans. They like to, you know, have stories and things like that. It’s one of the things that I point out to people is that on Shark Tank, almost everyone opens with their story and it’s usually like an obstacle they ever came or, you know, sometimes it’s the, they lost a spouse or a family member or, you know, they had a hobby.
And they were really getting burned out and they felt like, could I make a business with this? They, they do this because it really champions that person to us. And we really feel for them. We start to get invested. You know, that human interest.
It is really, really powerful, and it really goes a long ways to get that person to mean something to us, and it really does create that immediate empathy that really gets logic out of the way, and we react emotionally, and if you can get someone to react emotionally to you or your business they’re more likely to want to do business with you, and then try to look for the logical reasons why. I’m going to switch gears just a little bit and talk about the platforms in terms of submitting these press releases. There’s free ones, there’s paid ones, and I know you have one. Can you talk to the difference between all of them?
Sure. So in the U. S. There is a recognized newswire repress releases used to be through satellite feeds and these infrastructure that was directly to newsrooms. Often they would just spit out dot matrix prints. But it has evolved where it’s all online now, and most journalists just log in.
To the Newswire in the U. S. It’s basically a duopoly. It’s PR Newswire, which is the oldest and largest. And the other 1 is business wire. There’s Globe Newswire, which has never really done a great job of getting journalists to navigate to them. And so they pivoted and they’re focusing mainly at.
publicly traded companies that don’t really care about reaching journalists, but they’re just looking for compliance with the SEC and making sure that their investors and other people can find their releases on, you know, the financial indices and places like Yahoo finance and things like that. So despite there being just Two news wires in the U.
S. of press releases. There are a lot of other companies out there. A lot of places even have wire and news wire their name, but they don’t have any track record or real strong relationship with journalists. There are the wires that you probably heard of, like A. P. Associated Press, Reuters, Dow Jones and a few others, they work it by a completely different model. You don’t pay them to send a release and they don’t send releases. They send material that they’ve written and they license it to others. So often it’ll be like, you’ll see it in your newspaper In my backyard, it’s the Baltimore Sun, but there might be a breaking Supreme Court announcement that’s late in the day and rather than have one of their journalists write the article about that, they just take the article from the Associated Press and it’ll appear there.
There’s usually AP at the, at the beginning of the article just to indicate that it’s from the Associated Press and they just pay a licensing fee to be able to use that article. Yeah. These other providers out there that are not Businesswire or Globe Newswire, they’re really not newswires. They don’t have the relationship with journalists.
You know, journalists basically fish in PR Newswire’s pond and Businesswire’s pond. And that’s what made it very difficult for Globe Newswire to get any traction because they’re not newswires. It requires a journalist to have to go to a third place and they’re busy. They’re expected to do more. So they’re not very willing to do that.
It’s easier to stay with 2. It does reinforce the duopoly and as a result, you know, the prices of these news wires are very high. A national distribution on PR news wire is in excess of 1500 dollars for 600 wordpress release. Every press release that he releases issues gets a national distribution over PR news wire.
And you don’t have to pay anything close to 1, 500. It’s usually about a third, third of the price. That’s because of the discounts that we have with the wire and the fact that we represent work with smaller businesses, if you’re a large corporation or a publicly traded company, and you come to us, we send you directly to the newswire to work with them.
We, we are really in this to help small businesses, entrepreneurs, authors startups, and people like that. And as a result, that’s why the wire is so willing to give us such a substantial discount that we can offer this to people. These other players that are out there they, a lot of them are in the syndication game.
When you send a release out, even with PR Newswire and business wire your press release appears on Yahoo finance and a few other places. If you take all of that together, maybe a couple hundred eyeballs, see your press release, zero journalists, see it. And a lot of CEOs just see headlines and logos and they feel like this is great.
This is media coverage. It’s not media coverage. It’s syndication. If you go to those news sites and do a search for this company, 95 percent of the time. That press release will not show up. It’s a location websites because these wires and syndication, small fee, and people look for my clients. And what I espouse is we are looking to get earned media, and that’s where journalist writes an article about you. So
if you’re wrong. It’s not a a, you know, a a BC affiliate in Arkansas and sub domain. It’s not important. We’re looking for people to write articles about you and you to appear organically. In these, in these locations. There’re there in most cases. They’re not really going to media. They don’t have relationships with media.
They’re not 1 of those 2 ponds that the media in the U. S. goes to. And so, as a result, you know, not much happens. And, you know, because I said, 97 percent of releases don’t Don’t get earned media. That’s 97 percent of releases going through PR newswire or business wire. These are people that are doing the right thing and going to the right places, but their messaging is just not meaningful enough that it stands out or strategic enough.
And so, if. You know, if the failure rate is that high for these people, it’s pretty easy for these other places to say, Hey, spend a lot less with us and you’ll get the same experience as PR Newswire Businesswire. And that’s true for Like 97 percent of people but you know, I, I provide education for my clients to focus on a 3 percent of releases that do get picked up because there’s lots of patterns in there.
It’s those. And so if you focus on those types of releases and also take the approach of enhancing your existing messaging by putting more story elements in it, you will more likely you know, get picked up. And, you know, I have one type of press release that always gets picked up. Never had it fail with anybody I’ve coached through the process and that’s to do a survey or study within your industry.
I think I mentioned doing a survey but, you know, if you ask a few meaningful questions to people in your industry and yeah, I, you know, set that up with survey monkey. I like 4 questions per page, so we could ask, you know, 8, 12, 16 questions per page because they. They’ve completed most of the survey by then, and even if they abandoned it but you know, ask questions that are timely.
What’s going on right now in your industry? What are the rumors? What if you were going to a conference or a trade show, you’d want to like bend the ear of another colleague and say, Hey, have you experienced this? And often these are the types of things you talk about because it hasn’t been reported in your trade publications or people covering your industry.
And often those can be things that, we’ll do really well in a survey because the trade publications go, wow, wow. Didn’t even know this was an issue, and now there’s some real data behind it. And so you take that link that you get with Survey Monkey you go out to a independent or small trade association in your industry and ask if they’ll send it to their members.
I don’t expect that most people are going to have enough colleagues in the industry that they know very well that they could just send the survey out to, but there’s so many smaller and independent trade associations out there. That will willingly send out a survey like that. If you approach it by asking them in exchange for you mentioning them in a press release, you’ll be issuing over wire.
When the survey is completed and because they don’t get a lot of media attention, a lot of people don’t even realize they exist. You know, they often will see it as a win win. And send it out for you. I do tell them that we were looking for at least a hundred responses for this survey to have enough statistical relevance for the media to be interested.
So, if it doesn’t get that I usually circle back with them and ask if they could do another push through email or send it through social media and to get those responses. And then you just sit and analyze those questions and the responses. SurveyMonkey makes it pretty easy to analyze that data.
And, you know, come away with what was the most aha moment? What’s the biggest surprise here? And you really want to focus the, the, the press release on 1, maybe 2 of those questions, but do build out a page on your website where you put all the questions and responses because you will have a journalist smarter than you that will go there and.
Flesh out another story or another angle or another hook because of the data that you have. And so it’s very valuable. And again, they’re going to want to you know, they’ll mention you and when you send out the press release, you’re going to have a very meaningful quote as to why you felt the numbers skewed a particular way on a hot button question that you asked.
And every time that I’ve had people do this. The least number of articles we’ve ever gotten is 4 for 1 person and on average, it’s between like 8 and 14 articles every single time that we do that. So it never fails. So while yeah, 97 percent of releases fail, it’s because those are the releases where people are talking that, you know, we just hired a gym.
As a associate in HR and, you know, no, no, no, no shade to Jim, but, you know, very few people care about those types of releases you’d be better off just taking Jim’s picture and writing a little bit and sending it to your local paper and maybe a local trade publication that has like a, on the move section and you get the same response without having to pay the, the, the, the high cost of sending over a wire with, At the end of the day, content that just isn’t really strategic enough or important enough for the most media to care.
That’s a lot of information. I’m really excited about all of it. I have a lot of good takeaways in my head. I’m going to have to re listen to this. And it brings to mind, when we do all of this stuff, then what happens, like, how do we measure it in a way, like, we can’t just put a promo code with it necessarily, depending on, obviously, the, the angle.
But how do you suggest people measure the press releases? So you have to find a metric that works for you. If your metric is sales and financial, you have to make sure that at the day the earned media that you get leads to that. What a lot of people don’t realize. That you can also do with this earned media is sure, sometimes it will result in sales.
Sometimes it will result in leads, but you can then take that message. And put it in front of your existing customers as well as your own leads. The great thing about earned media is that it converts very, very well. I, I talked about. You know, this human interest element, you know, humanizing people often just getting earned media.
When a journalist writes about you, it’s like social proof. It’s almost like an employed implied endorsement when a journalist writes an article about you. It, it’s like a huge credibility boost. It’s a signal of trust. And so when you take that and you put it in front of a lead that you already have.
Maybe your conversion rates with leads is 20%. If you then take messaging like earned media and put it in front of this population, you will find that you may increase your conversion rate to 30%. You know, another 50 percent of people that wouldn’t convert all of a sudden wheel. You can also do this with your existing customers that people go, well, I’ve already converted them.
Why would I bother? And it’s churn churn happens in every industry. There are people that will leave you just because they’ve been with you long enough and they feel like we should try someone else, you know, just, just because. And so if they see an article. And they read that they like, we don’t need to shop around this year.
We’re, we’re the right company. We don’t need to, you know mess up something that’s working right. And so those are all the types of things that happen because of earned media. And so you know, not just looking at the metric of new cells that’s coming in, but look at the possibilities of increasing your conversion rate with existing leads, look at reducing churn with customers by putting these articles in front of them, you know record these articles, you know, you’ve got the links to them, but go to them and download them.
There’s a lot of extensions on browsers that allows you to take full screenshots as well as PDFs of these things, because I will tell you pages disappear and it seems like every 3 to 7 years, a lot of Online publications change their CMS, their content management system. And a lot of times when they do that, they jettison the old stuff and start fresh, or they only port over more meaningful articles because it’s just so complex.
So make sure you’ve recorded that. You know, and you know you know, build a brag page on your website where you have all your accolades, all of the media pickup that you have. I, I have a carpet company in New Jersey that came to me 1 year and said, we’ve. We’ve gotten our budget to do a PR campaign next year, one press release a month.
And I’m like, are you, are you crazy? You’re a corporate company, save your money. And they’re like, nah, I’ve been budgeted this and I’m going to use it with you or someone else because my boss has already given it to me and I’m not going to give it back to the boss. And I was like, well, I’ll take your money then, but you know, I’m going to, I’m going to try to find a way for this to work.
And in their case, you know, you’re thinking they’re a local carpet company, New Jersey. They’re not making their own car carpets. They’re not doing anything really different. But, you know, after doing 4 or 5 releases with no pickup, I just felt guilty taking their money. So we, we did a mastermind brainstorm session over the phone and their boss couldn’t figure out zoom.
But so One of the questions I asked was who is their biggest enemy? And they said it was the big box home improvement stores. And I perked up cause I thought it was just going to be like owl of the rug emporium across the street or something. And what I found is that, you know, they told me the story of how bad the Home Depot and Lowe’s of the world are for flooring people that they actually.
At Home Depot and Lowe’s, we’ll call people who have a home improvement license in the state and say, Hey tomorrow at 11 a. m. we have a job to install a 2400 square feet of carpet. Are you interested? And they’re like, a lot of times they just called a roofer and if that roofer answered. And doesn’t have work for the next day.
All of a sudden, they’re going to YouTube, but they’re going to try and figure out how to install carpet overnight. And he said that’s one of the reasons that when they go into homes That have carpet that doesn’t look right and they’re getting new carpet and they look at it and say this There’s nothing wrong with this carpet.
It just was never stretched properly. The seams weren’t done correctly So it looks like a mismatch And the the padding that they use is just not good and So we wrote an article about that sort of a David versus Goliath thing, and it got picked up in so many floor trade publications. And I was almost apologetic because I was like, this isn’t your customers.
Aren’t reading these magazines, but they’re like, no, no, no. We want. This because this is huge credibility for us. And so we continued to work similar angles against the big box home improvement store. Trying, you know, different approaches. Like we did one about how they market personally against the big box home improvement stores.
And they continue to get media pickup. They did get the local newspaper once and they got New Jersey magazine, but the rest of the clips, which is like, Almost 30 other clips were all trade publications. And so what they did is they printed them all out, the articles and the, the, the, the, you know, logos and stuff like that.
And every time they went and gave a quote to a new homeowner, they’d say, Hey, we may not come in the cheapest, but I just want to, you know, let you know that we’re, nationwide and started opening the book and just thumbing through it. Here we are in floor cover weekly. Here we are. And, you know you know floors today, all of these places, as well as the local newspaper with New Jersey magazine.
And by doing that, they started increasing their conversions at 17%. Wow. Which is a really big number for them. And so that, that, that just shows the credibility that works and they call it their brag book. And you know, they were the ones that opened my eyes to the possibility of how earned media can be used to increase your conversions by getting that in front of your existing leads.
That’s a fantastic story. I love the idea that you guys took the time to brainstorm about it and trying to figure out so they weren’t just throwing their money away basically. Right. Yeah. Because I got to say, you know, when you think of companies that are not very newsworthy on the face of it, that, you know, a local carpet company certainly comes to mind.
Yeah. Right. Right. One thing that I do recommend. At times, if it’s, if it makes sense is to put a vanity URL on the press release. Sometimes it doesn’t work out, but like the vanity URL, you can make it go to a longer URL, but with the vanity URL, making it shorter, you can also track how many people go to that URL.
So, you know, if you only put it on that press release, then you can track maybe how many people saw it or clicked it. I guess just clicked it, but do you think that’s a good idea or a bad idea? I don’t think it’s a bad idea if it is just a forward of the domain, and when the page they end up on is different, you will find that a lot of journalists will end up and take that ending result of page and copy and paste and change the URL.
But if it is 1, where I think usually involves a frame where that domain URL remains constant then they’re more likely to keep it. But yeah, it is one of the frustrating parts of it, because even if you put the tracking code after a URL, it will always, it seems, delete it, which makes it difficult to measure, but it’s worth a shot and a try to at least see.
And I guess that’s where the, creating the special page then would, would come in handy because then you wouldn’t have to worry about it, the, the short URL would just be for convenience and for, for prettiness, but the, the designated page, while it’s still a long URL, it’s the only one that you’re going to use for the press release.
Right. Or if, if it is a survey or, or, or something like that, a page that you’ve built out, but in other cases, like a product launch, you’re going to just take them to a page about the product that hopefully has a buy button on it as well. But you know, and it is one of those things like from an ROI standpoint, how do you measure?
And, and generally it’s like, if you’re, if you have a constant sales rate all of a sudden you have a bump. it’s pretty good indicator that if that bump also coincides with urge media coverage that you can verify that you’ve gotten, then that, that might be the result of it. You can also look at your analytics.
But you can also just ask people how they heard about you. And often that will you know, bring to your attention media pickup that you probably weren’t even aware of. And it’s always surprising when a, you know, a really meaningful blog picks you up and you weren’t even aware of it. Mm hmm. All right.
I’m going to wrap up with a question. After all of this information, this great information, what do you hope is the one thing that our audience is listening to? It takes away from it. I think that that P. R. Isn’t dead, that it can work for people. You kind of have to be strategic and try meaningful types of releases and to.
That, and I, I do have a free video master class. That’s just an hour long that goes into a lot of these strategic types of releases that do work. Like the survey that I mentioned, and it’s available for free to anyone who wants to learn and it’s at e releases. com slash plan P. L. A. N. And you know, also, I would tell people that, you know, being small is not a disadvantage when it comes to P.
R. A lot of journalists. Love getting accolades from their audience, and they very rarely get accolades when they cover a product or a solution or a company that people know very well. You know, nobody pats you on the back and says, Hey, great, great take on that new Microsoft office update. But if they profile a small business, a new business, a new tool or new resource they do get a lot of appreciation from the audience because often they didn’t know about it and being small and not known is really great because it allows the journalist to be seen more as a curator and you don’t think that being small means that P.
R. won’t work for you. I really think it can work better for you than really large, well funded companies who journalists know can easily advertise. Good to note. All right. And I’m going to have you repeat the URL and then provide maybe a popular package or what you offer at eReleases and how people can contact you if they have more information that they need.
Sure. So the website’s eReleases. com. That free masterclass is eReleases. com slash plan. P L A N. And and our footer. Of our website on any page all our social media is there. It’s my direct LinkedIn. It’s a great place to reach me. There’s also a link in the footer to our new customer special which gives you a really great rate of our newspaper, which is our most popular distribution.
I think it’s 349. Through that link and again, feel free to call or email or open a chat on the website. We don’t have any sales people. It’s just editors and we’re in the business of helping people and we’ll review a press release. You’ve written, whether you’ve placed an order with us or not. We’re just out there to help people and sort of spread the gospel about PR and and try to be as helpful as possible.
Well, thank you so much for that. I really appreciate your time. Mickey. You’re very welcome. All right. And that wraps up this episode. Stay tuned for more episodes on helping your business thrive online. We’ll see you in the next sweet spot. Cheers.
📍 📍 📍 📍 📍 📍 📍 Thank you for sticking around. I hope you enjoyed the episode. If you’re looking for SEO and content marketing help, consider joining the small business sweet spot. It’s a group coaching program where you can get answers to your questions about your business directly and clarity around the marketing strategies that you would like to implement in your business.
You can find all kinds of information at compassdigitalstrategies. com. And if you liked the episode, please tell a friend. Cheers.
