Share what I don’t do in my marketing. And why I’ve chosen not to. My intention is to share for your awareness. Maybe you’ll get a takeaway for your own marketing.
Resources
- SEO Power Up Plan™
- PodMatch
- Zapier Mastery Bundle – Zapier course
- Recommended Podcasts
- Copywriters
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1️⃣ My blog posts are not written with AI.
- AI regurgitates what’s already out there. I want unique.
- I want my experience to be what people gain from reading my material.
- I’m not a fan of trying to write my blog posts. I would rather spend my time on coming up with new strategies or finding solutions. (I did it when I first started my business and I just did not have a fun time. It was painful.)
- I love my copywriter. She has creative thinking skills and has my business and my thoughts in mind when writing. She can come up with new ideas around the copy itself but also the presentation of it.
2️⃣ My copy is not written to cultivate fear. And it does not give false vague promises.
- You know the ones. The ones where people say there’s only seats left when in fact, we’re in a digital age; most of these webinars can hold as many that come for most of us. Or the ones that say you’ll get to first page with this or that tool.
- There are no secrets to what I do so I don’t pretend to say if you don’t do this then you’re giving your soul to the devil. (Who else heard Bobby Boucher’s mom in the Waterboy just now? LOL) What’s confusing about SEO and content marketing is simply the order or what is effective. And it varies by business and frankly, most business owners just don’t want to do it themselves.
- My messaging is written with empathy and transparency in mind. I think it originates from when I worked in corporate and I just wanted answers. Or something from my childhood; which I haven’t “seen” yet.
3️⃣ I don’t publish to all the channels.
I did at one point. As many as I could. And I’m glad I did. Because it showed me where I get a return on my spend and energy and where I don’t.
For example, in the past I would publish posts and newsletters to LinkedIn. I stopped doing that earlier this year.
It was hard a hard decision and I can’t figure out the underlying reason why because I literally have zero return on energy there.
And I put a lot of energy into it; moreso a couple years ago when my business coach said I needed to be there even though I knew my audience (at the time) wasn’t there.
Now I market on channels that I feel provide a return on my energy, whether that’s in the form of leads or feeling like it’s genuinely helping people.
4️⃣ I don’t buy backlinks.
When I first started my business, I tried some paid services that felt and conveyed authentic links. And I still believe that there are some services out there that do offer a genuine service. However, they are quite costly. And I believe that earned backlinks by building great copy and distributing is a more fruitful solution.
Many paid services get backlinks on crappy websites which doesn’t help your SEO any. And some even say the backlinks will disappear when you stop paying for the service.
Additionally, there are easier and cheaper ways like guesting on other people’s podcasts. (They aren’t all video, don’t freak out.) Most of my leads this year have come from those guesting episodes.
True earned links stick around and are typically a higher quality.
i.e. a link from Forbes is different than a link from backlinksforfivedollars.com (that’s not a real site).
The Takeaway in a choose your own adventure format.
Option 1
Block 20 minutes today to open your latest blog post and replace any AI-ish lines with one fresh story or insight only you can provide.
Option 2
List every platform you post on, cross out the one that hasn’t delivered a lead in 90 days or up to 6 months, whatever you feel comfortable with, and use that freed-up slot to pitch yourself as a podcast guest.
Option 3
Fire off an expert quote to a journalist request on HARO or other related service and nail an editorial link. Those are ideal backlinks.
