In this episode, I share practical strategies to help you transform your websites for business growth. If you’re feeling frustrated by a lack of website traffic or leads, this episode offers insights into 4 free ways to generate more traffic to your website. Whether you’re new to website marketing or looking for ways to refine your approach, you’ll walk away with actionable ideas to help your business grow.
Resources
- The Real Way to Structure a Blog Post
- 11 Blog Post Optimization Points
- Source of Sources (SOS) – Respond to journalist requests
- 18 Smart Strategies to Drive Website Traffic Without Spending a Dime on Ads
- Berrycast – Recording software
- SEO Power-up Plan
Listen on Spotify
Listen on Apple
Watch the Podcast or Read the Post Below
Pouring your energy into your business only to find your website underperforming can be frustrating. Without a solid SEO strategy, your website risks staying invisible to potential clients, who might find themselves going to competitors instead. But don’t worry—there are simple, free ways to start driving more traffic and leads to your website without the overwhelm.
Here are four strategies that can help turn your website into a 24/7 lead-generating machine.
1. Optimize Organic Traffic With Blog Posts
If you’re not leveraging blog posts to attract leads, you’re missing out on a powerful, long-term strategy. Unlike social media content that can disappear in days or even hours, a well-optimized blog post can drive traffic to your site for years.
To optimize blog posts:
- Choose topics your audience cares about. Focus on what they’re actively searching for online.
- Incorporate your keywords thoughtfully. Use them in the title (which affects the URL), the first 100 words, and in subheadings (H1, H2 tags).
- Add alt text to images. Describe the images while naturally including your keyword where it fits.
- Write posts that offer substance. Aim for 800-1200 words to provide depth and value.
- Include an author bio. This builds trust with your audience and signals authenticity to search engines.
By implementing these small tweaks, your blog posts become more discoverable, making it easier for potential clients to find and connect with your services.
2. Boost Visibility Through Journalist Requests
Media exposure is a game-changer. Imagine being mentioned in a major publication or a popular podcast—your website traffic could skyrocket overnight. But these opportunities don’t just fall into your lap.
Platforms like Source of Sources (SOS) make it easy to respond to journalist requests. By providing value to these journalists and their audiences, you can gain exposure, credibility, and increased traffic—all without spending a dime on ads.
3. Participate in Social Networking Groups
Industry-specific Facebook or LinkedIn groups are goldmines for connecting with your audience. But don’t just lurk in the background or drop the occasional link—this isn’t the way to build trust.
Rather, actively participate:
- Answer questions thoughtfully.
- Provide insights related to your expertise.
- Establish yourself as an authority within the group.
Consistency is key. Over time, group members will naturally visit your website to learn more about your services.
4. Collaborate With Complementary Businesses
Partnerships with businesses that serve the same audience can open the door to a whole new group of potential clients. For instance:
- A wedding photographer and a florist can cross-promote to engaged couples.
- A web designer and a copywriter can refer clients to each other.
Collaborations allow both businesses to share audiences, building trust and expanding reach in a way that benefits everyone involved.
Combine These Strategies for Maximum Impact
Blogging, media outreach, networking, and collaborations are even more powerful when used together. They position your website as a hub of expertise and trust, attracting leads while you focus on other parts of your business.
If you’re unsure where to start or need help creating a time-saving, results-driven plan, consider my SEO Power-Up Plan. It’s designed to optimize your website, attract the right leads, and grow your business without the stress.
Digital Marketing Tool of the Week
I love me a good digital marketing tool. Some of them I am an affiliate of which means they pay me to promote their tool. And I’m happy to do so as long as I am using it currently, have used or tried it or someone I trust recommends it to me.
This week’s tool is… Berrycast. I use this for to send video updates to my clients and explanation videos to people I work with. I also use it sometimes to capture a quick video to say hi to prospective clients. And thank yous. It’s super simple to use and you can save videos in a folder organization system. Let me know if you try it out or have questions. Use code CHEERS20 for 20% if you try it and love it.
*I am a tool geek. I love me a useful tool. I personally use, have used or review every tool recommended in my articles. I am an affiliate of some and earn a small commission at no additional cost to you.
