As a highly visual, artistic person, adept at creating beautiful spaces, the mere thought of stringing words together for your business blogs might make you gag. Maybe it triggers that yucky feeling you get when you see red and purple paired together.
Here’s the kicker…
While photo-led content that showcases your work is important, it shouldn’t be all you offer in your blog. combining great images with well-chosen words that reveal your personality and impress both the Google bots (more on them in a moment) and curious humans will get
- more eyes on your business,
- attract new leads,
- and build your brand.
So if sources of inspiration are the main thing standing between you and writing a business-boosting blog, here are 43 fresh interior design ideas that are fun to write, and will showcase your knowledge and expertise.
A word on showing off your knowledge and expertise
Do a top job of this and the Google bots will take note and give you some love. Why? Because they just adore quality content. Give them some great blogs and they’ll reward you by whooshing your articles up the rankings. The result? Higher-ranking blogs attract more website traffic and greater visibility and interest in your business. Besides leading to more work this could also lead to media opportunities and backlinks. (Two more primo outcomes.)
Jump directly to the section that interests you most
Time-sensitive topics
Local SEO subjects
Customer care
Behind the scenes and how you work
Room by room
Element by element
Commercial interior designers
Aftercare
Beyond these 43 ideas
Time-sensitive topics
Seasonal and current hot trends are great to write about, as is industry news. But because they’re time-sensitive, publish them at least 6 months in advance. This gives Google a chance to index and rank your article. You’ll also fit with the journalists’ lead times. (They may well use blogs for feature research.)
- Incoming interior design trends for [YEAR]
- Modern interior design ideas for [YEAR] (You can switch ‘modern’ for any design aspect you want to focus on: minimalist, budget, retro, color scheme, etc.)
- [NUMBER] design trends for this summer/fall/winter/spring
- Hot ideas spotted at the [YEAR] [INDUSTRY SHOW]
- [NUMBER] design trends from [YEAR] I’ll be glad to see the back of
Extra tip: Keep the URL for your timely topics the same—just update the content. This builds the article’s longevity and authority. And search engines will like that you’re refreshing it year on year.
Example: https://domain.com/incoming-interior-design-trends rather than https://domain.com/incoming-interior-design-trends-2025
Local SEO subjects
If you operate in and service a specific area, add content with a local focus. This helps the search bots note and promote your location.
- The top shops in [TOWN/CITY] for interior designers
- My favorite business interiors in [TOWN/CITY]
- The interior design events I never miss in [TOWN/CITY]
- Interior design inspiration in my local area
Customer care
Untangle the knots people tie themselves in before and after hiring an interior designer. These practical, empathetic blogs show that you’ve got your customer’s back.
- Working out your interior design budget
- How to hire the right interior designer for your project
- How long does it take to… (Timing and timelines for various projects, e.g. how long it takes to makeover a kitchen, living room, or bathroom.)
- Briefing your interior designer—find inspiration and harness the power of Pinterest
- Tweaks and changes—How to give your interior designer feedback
- Disaster management! What to do when the project goes wrong
- [NUMBER] reasons why you should hire a professional interior designer
Behind the scenes and how you work
People are curious creatures. And part of their decision-making process for choosing service-based business like yours is finding someone they vibe with. So let them get to know you.
- My workspace (a virtual tour)
- Finding inspiration and channeling my muses (Because you and I both know that inspiration can come from anywhere. Even pets.)
- Turning a client’s ideas into reality (A journal-come-case study of a specific project.)
- The peer work I’m currently crushing on
- Architects and interior designers—how they work together
- Not an interior designer island—colleagues I collaborate with
Room by room
Break down your process for designing different rooms. Build these blogs around what past and present clients ask you to focus on when they work with you.
- How a professional interior designer approaches [ROOM NAME] design
- Modern living room designs with a TV focal point
- Making the most of your small living room
- The dos and don’ts of entranceway design
- [NUMBER] [ROOM NAME] designs I love (and why they work)
- Peaceful sleep spaces—designing a bedroom for optimal rest
Element by element
Similar to room by room, singling out the different design elements gives you a huge number of blog topics.
- The soft furnishings I never leave out
- [NUMBER] of my favorite little touches for accessorizing a room
- The importance of lighting
- How to choose a color scheme with your interior designer
- The power of plants and flowers in your living space
- Building storage into your interior design
- [NUMBER] artwork buying tips from an interior designer
Commercial interior designers
Some of the preceding 35 ideas will work for this sector. But you should also dive into subjects that are specific to designing a commercial space.
- How a commercial interior designer comes up with crowd-pleasing designs
- Health and safety considerations for commercial interior designers
- [NUMBER] signs your [TYPE OF BUSINESS] needs an interior design makeover
- Practical interior design ideas for commercial premises
- The role of branding and audience in commercial interior design
Aftercare
Once a project is finished, keep your clients in touch with your business by providing What next? information.
- Simple cleaning and tidying tips to keep your new space fresh
- How to remove stubborn stains (because life happens)
- [NUMBER] signs that it’s time to redecorate
Beyond these 43 ideas
These topics are all strong starting points. But what if you’ve already covered some of them? Or they’re just not quite… You?
Copywriter Rose Crompton, has the following advice for finding more interior design blog ideas.
“If a topic you want to write about has been done to death, then try to come at it from a fresh angle.” For example, rather than talking about colors that go well together, discuss those that really don’t and explain why. Or challenge the conventional wisdom with a blog about colors that can clash in surprisingly successful ways.
Rose also recommends tackling tangential blog topics. “Tangential content allows you to discuss subjects that relate to your business but aren’t necessarily part of the job you actually do.” She goes on to explain, “It’s the florist who discusses environmental challenges, the personal trainer who writes about mental health, or the interior designer who discusses the influence of fashion on furniture.”
Tangential l topics differentiate your business blog from your competitors. They can also boost your SEO efforts—by opening up a plethora of subjects you can discuss and target different (but relevant) keywords.
Turning ideas into articles
Blog topics are only useful to your business when you write them up and publish them.
Honestly, blogging is not a quick marketing task. And lack of time can be a huge hurdle. Each blog takes 4-5 hours to write, plus a further 1-2 hours to upload. But it’s worth it. Because blogging helps with SEO.
Companies that publish blogs get around 55% more website visitors compared to those who don’t. They also get around 67% more leads. So factoring blogs into your content marketing strategy isn’t to be sniffed at.
So, what if you could see the actual return you’ll get from investing time in blogs? Could knowing the benefits in black and white give you the nudge you need to get started?
If you’re intrigued, then The SEO Power-Up Plan is for you. This service delivers a clear picture of where your website is right now. And what needs to be done to up its SEO game. Period.
Walk away with concrete steps you can take immediately to start improving your SEO and website traffic.
