It’s not just button colors that can improve conversion rates. And for most of us small business owners, changing a button color doesn’t produce significant enough difference. But these 3 things inside the episode might. Learn the 3 ways plus a general guideline for what conversion rate percentage you can use as a goal.
Resources
- Example lead magnets
- 14 Examples of Lead Magnets & Why They Work
- Tool of the Week 👉 Descript
My podcast and video editor. I like that I can highlight words and move or remove them. I can add “commercials” or snippets of things that are repeated in multiple pieces of content. I find it’s one of the easier editing tools. - Recommended Podcast 👉 How to Make Your Business Page More Professional with Carli LeBlanc on The Side-HustlHER Podcast.
- Hop over to Episodes I Like Playlist for other recommended episodes
- Hop over to Episodes I Like Playlist for other recommended episodes
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If I read or hear one more person tell me to change the color of my buttons, well, I’m not gonna do anything about it. LOL I’m going to ignore them.
Button colors do make a difference.
However! For us small business owners, it’s rare that it’s a significantly noticeable difference.
Generally speaking, your lead magnet should be pulling at least a 2% conversion rate on your website.
The minimum amount varies by industry and type of lead magnet, however, this has been a standard industry number to start with.
If you’re not getting that or you simply want to improve your number, here are 3 things to experiment with.
- Messaging
- Relook at the copy on your page. In particular your main headline, the skimmable headlines and the words on the button. After that, review the copy around what the lead magnet resolves for your reader. Many times, many, we think we are saying the right thing AND there’s a way to improve it to make it more appealing.
- Format
- Checklists and PDFs are overdone. Do something different. Consider a secret podcast playlist, or secret video playlist, an interactive quiz, a personalized plan.
- Follow-up
- Review your follow-up sequence. Or put one in place. Follow-up sequences are emails that get sent after the initial download. It introduces the visitor to your brand, you, how you can help, other people you’ve helped, etc. This can be anywhere from 3 – 5 emails and then put them in your newsletter flow after that.
The Takeaway
Experiment. If you’re not seeing the numbers you want on your lead magnet download rates in say 1 – 3 months, change something.
(This is assuming your traffic numbers to that page haven’t changed much. Because if you have less traffic, you’re going to have less downloads.)
Try one of the above suggestions. Then take two weeks and call me in the morning. Bah ha ha ha ha
Next Up
Feeling inspired to take a small next step? Head to episode 22.2, 14 Examples of Lead Magnets & Why They Work. It’ll provide some examples of you guessed it… strong lead magnets!
