Welcome to the first episode in our five-part series based on my workbook, “How to Get 1,000 More Website Visits.” This workbook guides you through the SWEET framework, and in each episode, we’ll dive into a different section. In this episode, we’re starting with the “S” in SWEET: Select Target Keywords.
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Hello, and welcome to the small business sweet spot. I’m your host Barb Davids, and this show is dedicated to helping small business owners like you get more organic website traffic and also to help create and distribute content and analyzing the numbers so that we can make better informed marketing decisions. It is action oriented, direct, and conversational. And if you’ve been looking for SEO or content marketing help, please stick around to the very end where I share about the group coaching program, small business sweet spot. I’m so glad you’re here. Let’s go.
Hello, and welcome back to the Sweet Spot. This episode and the next four are from a workbook of mine called How to Get Your Next 1, 000 Website Visits, and the name is likely to change about a million times in the next month, and I know you know why.
Each of these five episodes are going to cover a section from the workbook. The workbook is designed to provide a sweet method for getting more website traffic. And I literally mean sweet. S W E E T is the framework to remember.
If you’d like to download a copy of the workbook, just visit compassdigitalstrategies. com slash PDF to download a free copy. There’s also a link in the show notes for your convenience.
And of course I’ll be explaining everything here. So if you just want to use a paper and pen or your own digital method, you are welcome to do that as well.
Let’s get into the first section. The S in the suite framework, select target keywords. You may have heard of a thing called keyword research.
Simply put keywords are the words and phrases that people type into Google to find something that they are looking for.
Google looks for websites that contain those keywords and displays a list of them to the person searching.
By having keywords on your website, that signals to Google that you want your website to come up when those words are searched. More on that in more detail in the next episode.
So researching keywords are of course a big deal. And they can be done simply. Some industry folks would have you believe you would have to spend hours upon hours choosing just the right keywords.
And if you’ve been doing a blog for some time, keyword research can feel a little bit overwhelming. Always trying to find new keywords, new phrases, new angles to target because search engines serve up pages as results, not whole websites. So you want to target each page. to a separate keyword.
And for the purposes of this workbook and the episode, we’re going to look at keyword research in basic form without over complicating it.
So keywords can be one single word or a string of words to make a phrase. For example, coaching, life coaching, business coaching for life coaches. The more words in a keyword phrase, the more targeted the search is. Now here’s the actionable bit of the workbook. Write down a few words that describe what you offer.
Jot down whatever comes naturally to mind. What do you think people are searching or typing into Google to find the service that you offer?
Now let’s put those keywords into a keyword volume tool of your choosing.
This will tell you how many times a month the phrase is searched, and some will even tell you how easy it may be to realistically rank for that keyword. I mostly recommend keywords everywhere, even though it’s not a free tool, but it’s super budget friendly, like 10 and it’s not subscription based. And here’s where you might be wondering, can I use chat GPT or Gemini to do my keyword research?
The short answer is yes, but it’s not as accurate as a keyword specific tool. Keyword specific tools offer much more credible and trustworthy results. Especially at the time of this recording,
they are great for keyword ideation in general terms. Once you get your keywords, how many times they are searched per month and the relative competition level, just hang on to them for now.
You’ll use one or more of these in the next two episodes and in the next sections of the workbook. Now this episode does come with a splat, or a disclaimer if you will. It will be tempting to overthink this part. If it’s taking you more than a couple hours, you might be overthinking.
There are links in the show notes for further reading as well.
Alrighty, that’s it for this episode. If you found it helpful, remember to share this with your friends and leave a review. And if you’ve got any questions or any topics that you’d like me to cover, feel free to hit me Instagram at compass digital strategies.
Stay tuned for more episodes on making your business thrive online. See you in the next sweet spot. Cheers.
Thank you for sticking around. I hope you enjoyed the episode. If you’re looking for SEO and content marketing help, consider joining the small business sweet spot. It’s a group coaching program where you can get answers to your questions about your business directly and clarity around the marketing strategies that you would like to implement in your business.
You can find all kinds of information at compassdigitalstrategies. com. And if you liked the episode, please tell a friend. Cheers.
