In this episode, I share a real-world SEO strategy that any small business can implement. Forget the fluff—this is a simple, actionable plan to drive traffic and convert visitors into clients. We’ll dive into three essential pillars: describe, distribute, and decide. By the end, you’ll have a framework to create content that saves you time, attracts your ideal audience, and grows your business.
Resources
Downloadable SEO Strategy Example
How to Track Your Marketing Campaigns
My Tools List
Listen on Spotify
Listen on Apple
Watch the Podcast or Read the Post Below
The internet is overflowing with exhaustive guides on how to craft an SEO strategy, especially designed to match the latest SEO trends. If you’re looking for one of those, tip of the hat—but this isn’t that. Instead, let’s skip the fluff and focus on a strategy that’s clear, concise, and gets results.
What I’m about to walk you through is a real-world SEO strategy, so you can see what a practical, effective plan looks like. My approach is simple and actionable. And if you need extra info, I’ve got resources in the blog post that support this episode.
Real Quick – The Purpose of SEO Strategy
An SEO strategy defines how your website attracts organic traffic and converts it into clients. It’s about planning, creating, organizing, and distributing content that helps your business grow.
While search engines have changed over the years, the goal of an SEO strategy remains the same: drive the right traffic and convert those visitors into customers. When done right, SEO saves you time, helps you understand your competitors, attracts high-quality leads, and gives you insight into your audience.
Today, we’ll dive into a three-pillar strategy you can start implementing now.
Pillar 1 – Describe – Your Goals, Audience, and Messaging
First, let’s focus on the basics. What are your objectives? Whether it’s boosting your revenue or generating leads, pick one or two specific goals. Overloading your strategy with too many objectives can overwhelm you.
An example from my template: Increase your client base by 20% over the next six months.
Next, think about the experience you want your visitors to have when they land on your site. How should they feel? Confident? Excited? Reassured? It’s all about how you want them to engage with your content.
Once you’ve established that, define the action you want them to take—sign up for a newsletter, contact you, or book a call. Whatever your call to action is, tie it to your overall business objectives.
And don’t forget your audience’s needs. Who are they, and what are they looking for? If you’ve heard my episode with Billy Broas, you know how important it is to understand what drives your audience. Once you know that, crafting your message becomes easy.
Pillar 2 – Distribute – Content Creation and Promotion
Now that you’ve described your goals, it’s time to talk about how to distribute your content.
First, decide on the substance. What topics or details are you covering that reflect your goals and solve your audience’s problems? Align your content to show your audience how you’ll alleviate their challenges. For example, if you’re a social media coach, you might focus on creating strategies that boost engagement and convert followers into customers.
Next, identify your distribution channels. Are you showing up where your audience is looking for answers? Maybe it’s Instagram, TikTok, newsletters, or blog posts. Choose the platforms that make the most sense for your business, and don’t spread yourself too thin.
Your tone of voice matters too. Whether you’re playful, direct, or rebellious, your content should match your brand’s voice. Authenticity is key, especially when choosing visuals. Authentic images beat stock photos any day because they give your brand a genuine feel.
Finally, promotion. How are you getting your content in front of people? Boosted posts, collaborations, ads, and cross-posting can help amplify your reach. Experiment with different methods and track what works best.
Pillar 3 – Decide – Activate Your Strategy
Now that you have your focus and direction, let’s talk about the nuts and bolts of making your strategy work.
First up is governance. What resources do you need to manage your SEO plan? Time, tools, budget—these are crucial. As a business owner, you need to figure out what’s realistic for you. I love tools (and I’ve got a list of my favorites), but don’t stress if you don’t have everything in place yet. Start small and build as you go.
Next, it’s time to decide on measurement. What metrics will show you if your strategy is working? Are people signing up for your free webinars? How many are clicking through your newsletter? Tracking your efforts in Google Analytics will help you fine-tune your strategy and get the results you’re after.
The Takeaway
A solid SEO strategy does more than just drive traffic. It saves you time, attracts the right visitors, and converts them into customers. And most importantly, it takes the guesswork out of your content planning.
If putting this strategy into action feels overwhelming, reach out! We can work together to create the accountability and support you need to get results.
Cheers to growing your business online—see you in the next sweet spot!
