A speed round of Q&A around SEO and content marketing questions curated from recent consulting calls with other service based business owners.
Resources
- SEO Power Up Plan™
- Does Blogging Help With SEO
- The Really Big Guide to Content Marketing
- How to Read Google Analytics in Under 5 Minutes a Week
- Search Analytics for Sheets
- Recommended Podcast 👉 The Terri Cole Show – The Cost of People-Pleasing, Why We Do It + How to Stop
Listen on Spotify
Listen on Apple
I’ve curated a list of things that have come up during recent consulting calls.
They come to light as we’re trying to figure out what’s actually worth their time and energy. And even thought there’s a framework or best practices to SEO and content marketing, businesses have different goals and so the order of those best practices can differ from business to business.
So think of this as a speed round… quick answers to things you might be wondering too (or didn’t even know you should be asking).
Let’s get into it, shall we?
These questions are broken down into different areas or topics. I have 2 questions in each of the 6 topics.
📈 Website Optimization & Usability
Q: How do I know what content belongs on my homepage vs. about or services?
A:
Homepage: Focus on what you do, who you serve, and the #1 action you want visitors to take.
About: Share your story, credentials, and credibility—show why you’re different.
Services: List your core offers with clear benefits.
Tip: Make every page easy to scan, clear, and provide a strong next step to what action you want them to take next.
Q: I’m getting traffic but no inquiries. What’s up with that?
A: Think like your website visitor. Is your call-to-action (CTA) obvious and repeated? Is your contact form easy to find? If not, adjust ASAP.
🤑 SEO Basics & Best Practices
Q: Do I really need to worry about keywords and meta descriptions?
A: Yes. Each main page should target a core keyword in its title, meta description, and naturally within headings.
Q: How local should I get with my SEO?
A: If you work locally, use your city/region in key spots (titles, service pages, image names). You don’t have to mention it every sentence, but Google and your customers notice when it matters.
🔗 Content Creation – Consistency, Strategy, and Repurposing
Q: What’s better, monthly, quarterly, or weekly blogs?
A: The best blog is the one you’ll publish consistently. Monthly is a strong baseline for most.
Q: How do I get more mileage from my blogs?
A:
- Share snippets on social media.
- Create newsletters.
- Turn them into podcasts.
- Link to them in your email signature & newsletters.
- Update with fresh info and re-promote.
🧠 Lead Generation & Conversion
Q: What’s the best way to “capture” more leads?
A:
- Make sure your main CTA (call to action) (i.e. contact, book a call, download a freebie) is clear and on every page.
- Use thank you/confirmation pages to build the relationship.
Q: My form is getting ignored, what do I do?
A: Keep it short, only ask what you need, and test CTA button text (like “Let’s Chat” instead of “Submit”).
🤝 Analytics & Measuring Success
Q: What should I actually be tracking?
A: Outside of your main goal of sales and leads, keep an eye on…
- Website visits (is traffic trending up?),
- Top pages,
- Where traffic comes from (Google, social, referrals),
Q: I get lost in Google Analytics. Any shortcuts?
A:
- Set up a simple dashboard (Looker Studio is good for this, or ask your marketing partner).
- Check it once a month.
🤝 Brand Messaging, Positioning & Targeting
Q: Am I “niching down” too much in my content?
A: Not if you’re speaking directly to your real audience’s biggest worries and goals. You can always give a nod to broader offerings, but be as specific as possible.
Q: How do I show I’m credible?
A:
- Share testimonials or case studies.
- Add an “as seen in” or certifications section.
- Don’t be afraid to toot your own horn (briefly, and in service of your client).
- Have a privacy policy in your footer.
The Takeaway
You don’t need to overhaul your entire website to start seeing better results.
Sometimes it’s just a few targeted changes (clearer CTAs, simplified content, consistent blog posts) that can help.
Prioritize what matters and stay focused on what helps people take the next step.
