Using These Blog Post Ideas Can Help Prevent Missed Search Traffic for Photographers (EP30)

Just launching your website with your services or packages won’t cut it—consistent and trust-building blog posts that showcase your expertise is the closest thing your website has to a silver bullet. In this episode, I share specific blog post ideas that photographers in any niche can use to build trust and drive website traffic.

Resources

97 Engaging, Google-friendly Photography Blog Ideas
Blog Brief Template

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If you’re a photographer who’s hit a wall when it comes to generating blog post ideas, this is for you. I’m providing ideas that go beyond showcasing your latest shoot. These topics will answer the questions your audience is already asking and will help you build trust while attracting the right traffic to your website.

Going Beyond Posting Your Latest Shoot

Every blog post you publish should do two things: attract new traffic and engage your audience enough to convert them into clients. This isn’t about posting just for the sake of it. You want your blog to provide value—whether that’s answering common questions, offering insights into your process, or helping potential clients see what it’s like to work with you. Let’s dive into some blog post ideas you can use to get started.

5 Blog Ideas for All Photographers

No matter what kind of photography you specialize in, these ideas will work for you:

1. Answer Common FAQs: Take the frequently asked questions from your website and break them down into individual posts. Give each FAQ the time and detail it deserves.
2. Favorite Local Tourist Spots and Events: If you market your services locally, create posts about popular places and events near you. It’s a great way to boost local SEO and showcase your connection to the community.
3. Favorite Gear: While gear might not be a priority for your clients, you can make it relevant by explaining how it impacts their final images. For example, talk about the difference in depth of field between lenses or why you choose specific equipment for different shoots.
4. Your Editing Process: Clients love a behind-the-scenes look! Discuss your favorite editing tools and software, and explain how they enhance the photos your clients will receive. Online galleries or photo delivery platforms are another great topic here.
5. How to Prepare for a Photo Shoot: This is a go-to for any type of photographer. Share tips on how clients can best prepare for their shoot to ensure a smooth and successful session.

5 Blog Ideas for Wedding Photographers

1. When to Send Invitations and What Images to Use: Couples are always looking for advice on when to send out wedding invites and what kind of photos to include. Help them make informed decisions with your expertise.
2. Timeline for Booking Vendors: Create a guide that outlines when to book wedding vendors like photographers, florists, and caterers. Help couples plan ahead.
3. Finding the Perfect Print Size: Suggest ideal print sizes for wedding albums and wall displays, and explain how to choose images that will stand the test of time.
4. What to Do If the Weather Interrupts: Weather is unpredictable, but you can help couples be prepared with backup plans. Offer advice on how to handle rain, snow, or other disruptions.
5. Must-Have Wedding Photos: Share your ultimate checklist of must-have shots on the big day. This type of post will give potential clients confidence in your ability to capture every moment.

5 Blog Ideas for Newborn Photographers

1. What Props to Bring to a Newborn Shoot: Parents will appreciate knowing what items to bring to make their newborn session special.
2. The Ideal Age for Baby Photos: Share the best age ranges for different types of baby photography and why those ages matter for capturing certain milestones.
3. Newborn vs. Fresh 48 vs. Lifestyle Sessions: Many parents don’t know the difference between these types of sessions. Break it down so they can choose the right one for their family.
4. Including Siblings in the Newborn Shoot: Offer advice on how to involve older siblings in the session for a memorable family experience.
5. How to Prepare for a Newborn Photo Shoot: Parents will appreciate a step-by-step guide on how to get their little one ready for a successful session.

5 Blog Ideas for Pet Photographers

1. How to Prepare for a Pet Photo Shoot: Whether it’s a fresh grooming or choosing outfits for the whole family, provide tips on how clients can prepare their pets for the best shots.
2. Your Pet Whispering Skills: Talk about how you work with pets to get them calm, engaged, and camera-ready.
3. Creative Ways to Use Pet Photos: Offer ideas on how clients can use their pet portraits, from wall art to custom gifts.
4. Your Favorite Pet Content: Recommend other blogs, social media accounts, or podcasts that focus on pets, keeping the conversation going beyond photography.
5. Interview a Local Vet: Partner with a local vet to provide pet care tips and share insights on why it’s important to capture these memories of beloved animals.

5 Blog Ideas for Commercial Photographers

1. The Benefits of Professional Photos for Marketing: Educate business owners on how high-quality imagery can elevate their brand and attract more customers.
2. What is Agile Imagery?: Explain the concept of agile imagery and how it can save businesses time and money by providing versatile content for multiple platforms.
3. Do’s and Don’ts of Product Presentation: Help businesses improve their product photography by sharing tips on how to present their products in the best light.
4. Case Studies of Past Clients: Showcase how your photography has helped businesses grow and gain more exposure.
5. How Professional Photography Increases Website Traffic: Dive into the connection between great imagery and better online performance, including increased traffic and engagement.

5 Blog Ideas for Boudoir Photographers

1. Private vs. Closed Set Location Options: Discuss the difference between these types of boudoir shoots and help clients choose what’s right for them.
2. Clothing and Lingerie Inspiration: Provide ideas for outfits and lingerie that flatter different body types and make clients feel confident.
3. Hair and Makeup Tips for Boudoir Sessions: Offer advice on which styles work best for boudoir or pin-up shoots, giving clients a full picture of how to prepare.
4. What to Expect on Boudoir Shoot Day: Help clients feel more at ease by walking them through what happens during a boudoir session, from start to finish.
5. Why Boudoir is for Everyone: Break down stereotypes by explaining that boudoir isn’t just for women—people of all genders can benefit from these empowering sessions.

The Takeaway

Just launching your website with your services or packages won’t cut it—consistent and trust-building blog posts that showcase your expertise is the closest thing your website has to a silver bullet. Happy blogging!