From the biggest mistakes new advertisers make to the three core ad types you should be testing (and when), Carol shares practical advice to help you understand how Facebook ads actually work—and how to use them with confidence.

Hear from various business owners about their feelings around AI, how they are using and my thoughts about how our insides might be contributing to our fear of using it.

Title image for episode called Why Creatives Need a Financial Mindshift.

Christian Brim, author of Profit First for Creatives, talks on how to price based on value, overcome inherited beliefs around money, and stop seeing profit as a trade-off for doing what you love.

I wanted to merge some practical marketing wisdom with what I lovingly call a “woo woo perspective.” I hope you enjoy this out of the ordinary episode.

Title image for episode notes on Digital Street Cred for Small Business Owners Who Hate Marketing.

Subtle (and not-so-subtle) signals that might be making your own website look less than trustworthy to potential customers. We’ll explore the concept Google uses to evaluate website quality and how those same principles directly impact whether real humans decide to do business with you.

In this episode, I talked with Alicia from Devyne Business Consulting, and it was such a good convo. We went beyond digital marketing and got into the real reasons small businesses struggle—like cash flow, lack of strategy, and not knowing how to adapt.

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