Zero-click searches get tossed around a lot in the search world, usually in alarmist posts that make business owners feel like they’re behind. In this episode, I’m sharing what it actually means and how to factor it into your website marketing strategy.
This episode is about ditching decision fatigue and gaining the kind of confidence that makes getting dressed feel like a strategic move.
Despite that and how I’ve been feeling personally, I’m not quite ready to poo poo social media as a marketing channel. For some businesses, it works for coaches, creators, and service providers who sell what they know. It can be incredibly strategic, and even for the rest of us, it serves a purpose. Just maybe not one that’s commonly shared.
Should you send that traffic to your homepage or create a dedicated landing page? It’s a great question because it affects your ad spend and your return. So let’s talk about it.
Strategic Business Coach, Marci Rossi, spills the beans of systems and processes, the benefits of proper onboarding, and the challenges of solo entrepreneurship. She shares her favorite digital tools along with tips for using templates and documenting procedures. She also reveals why she quit social media and how shifting her focus to collaborations and email marketing significantly grew her business. Tune in for actionable advice on optimizing your workflows and increasing productivity.
And as business owners, sometimes we feel like we have to be on all the time or like we have to be there. And sometimes it just doesn’t quite work like that. I am so glad to have Karen Jones on the show. She is a grief, recovery and resilience coach, and we talked about some myths around grief and what to say to people, what not to say to people, and also understanding it a little bit more because there was a lot, I felt like grief and people going through a lot of stuff recently.
I thought nomading was care-free and spontaneous. I envisioned a massive amount of freedom. I didn’t realize how much planning was involved nor did I realize the amount of self reflection that got slapped into my face. This is my story[1] of nomading for 14 months and what I got out of it in the…
A lot of business owners skip conversion tracking, assuming their inbox is enough, but without those numbers in your analytics, you can’t really see which marketing efforts are paying off. In this episode, we’ll walk through simple ways to set up tracking so you can make smarter decisions about where to spend your time and energy.
This was a great conversation with Kathryn Yarborough because I had questions. We talked about payment or paying for speaking engagements, we talked about whether or not to use slides. We talked about the time involved. We talked about the backgrounds of speaking, and she had a lot of great advice and perspective on how she runs her. Speaking and what she’s done and things that we can think about.
It’s not just button colors that can improve conversion rates. And for most of us small business owners, changing a button color doesn’t produce significant enough difference. But these 3 things inside the episode might. Learn the 3 ways plus a general guideline for what conversion rate percentage you can use as a goal.