A lot of businesses that come to me have a “skeleton website”. Bare bones pages that fall short of informing, building trust, and definitely not ranking in search engines. I have 4 questions you can ask to see if your website is a skeleton website.
In this episode, I explore the idea of resiliency as I see it and I’ve also brought in four fellow business owners to weigh in with their stories. Plus I share 6 ways to build that resiliency muscle.
Sarah has amazing advice around following up, whether to invest time and energy into free or paid networking and shares how we have gotten so scared of being salesy that we’ve flipped our possible business opportunities to the friend zone.
In this episode, I’m walking through six clues that help you figure out which marketing channels are actually working for your business and how they can help you decide what to keep, cut, or bring in.
In this episode, Jessie Geroux, a serial entrepreneur, travel expert, and passionate advocate for families navigating life with special needs, shares her journey of pivoting from real estate into the travel industry, how she’s built businesses that align with both purpose and profit, and why she believes travel is one of the most powerful investments we can make in ourselves.
Zero-click searches get tossed around a lot in the search world, usually in alarmist posts that make business owners feel like they’re behind. In this episode, I’m sharing what it actually means and how to factor it into your website marketing strategy.
This episode is about ditching decision fatigue and gaining the kind of confidence that makes getting dressed feel like a strategic move.
Despite that and how I’ve been feeling personally, I’m not quite ready to poo poo social media as a marketing channel. For some businesses, it works for coaches, creators, and service providers who sell what they know. It can be incredibly strategic, and even for the rest of us, it serves a purpose. Just maybe not one that’s commonly shared.
Should you send that traffic to your homepage or create a dedicated landing page? It’s a great question because it affects your ad spend and your return. So let’s talk about it.
Strategic Business Coach, Marci Rossi, spills the beans of systems and processes, the benefits of proper onboarding, and the challenges of solo entrepreneurship. She shares her favorite digital tools along with tips for using templates and documenting procedures. She also reveals why she quit social media and how shifting her focus to collaborations and email marketing significantly grew her business. Tune in for actionable advice on optimizing your workflows and increasing productivity.