6 Clues That Show You Where to Market (EP86)
In this episode, I’m walking through six clues that help you figure out which marketing channels are actually working for your business and how they can help you decide what to keep, cut, or bring in.
Trusting That You Can Pivot and Still Thrive (Bonus EP62)
In this episode, Jessie Geroux, a serial entrepreneur, travel expert, and passionate advocate for families navigating life with special needs, shares her journey of pivoting from real estate into the travel industry, how she’s built businesses that align with both purpose and profit, and why she believes travel is one of the most powerful investments we can make in ourselves.
The Rise of Zero-Click Searches and What Solopreneurs Should Know (EP85)
Zero-click searches get tossed around a lot in the search world, usually in alarmist posts that make business owners feel like they’re behind. In this episode, I’m sharing what it actually means and how to factor it into your website marketing strategy.
I Hired a Brand Stylist. Here’s What Happened. (Bonus EP61)
This episode is about ditching decision fatigue and gaining the kind of confidence that makes getting dressed feel like a strategic move.
Don’t Poo Poo Social as a Marketing Channel (EP84)
Despite that and how I’ve been feeling personally, I’m not quite ready to poo poo social media as a marketing channel. For some businesses, it works for coaches, creators, and service providers who sell what they know. It can be incredibly strategic, and even for the rest of us, it serves a purpose. Just maybe not one that’s commonly shared.
Homepage v. Landing Page – Which one is good for Google Ads? (EP83)
Should you send that traffic to your homepage or create a dedicated landing page? It’s a great question because it affects your ad spend and your return. So let’s talk about it.
You know that thing? That link? Where is it? Stop Overthinking and Start Streamlining (Bonus EP60)
Strategic Business Coach, Marci Rossi, spills the beans of systems and processes, the benefits of proper onboarding, and the challenges of solo entrepreneurship. She shares her favorite digital tools along with tips for using templates and documenting procedures. She also reveals why she quit social media and how shifting her focus to collaborations and email marketing significantly grew her business. Tune in for actionable advice on optimizing your workflows and increasing productivity.
Can Joy Really Exist on the Other Side of Grief? (Bonus EP59)
And as business owners, sometimes we feel like we have to be on all the time or like we have to be there. And sometimes it just doesn’t quite work like that. I am so glad to have Karen Jones on the show. She is a grief, recovery and resilience coach, and we talked about some myths around grief and what to say to people, what not to say to people, and also understanding it a little bit more because there was a lot, I felt like grief and people going through a lot of stuff recently.
I Lived My Nomading Dream for 14 Months. This is What Happened. [+5 Random Lessons] (EP82)
I thought nomading was care-free and spontaneous. I envisioned a massive amount of freedom. I didn’t realize how much planning was involved nor did I realize the amount of self reflection that got slapped into my face. This is my story[1] of nomading for 14 months and what I got out of it in the…
Your inbox isn’t analytics. Tracking conversions from landing page to sale. (EP81)
A lot of business owners skip conversion tracking, assuming their inbox is enough, but without those numbers in your analytics, you can’t really see which marketing efforts are paying off. In this episode, we’ll walk through simple ways to set up tracking so you can make smarter decisions about where to spend your time and energy.