If you’re feeling stuck on what goal to set for your website, don’t just aim for “better SEO.” Use this rule instead.

I pride myself and my business on having integrity and being true. And I had an experience lately that was the opposite of that. So how can we show integrity and good values in our marketing as people are getting to know us?

I tried to get drunk on non alcoholic beer and it turned into a lesson on avoiding hard stuff in business. Visibility, money, marketing, analytics, and what to do next.

SEO related questions I’ve been asked or have seen a lot in discussions on various platforms.

A lot of businesses that come to me have a “skeleton website”. Bare bones pages that fall short of informing, building trust, and definitely not ranking in search engines. I have 4 questions you can ask to see if your website is a skeleton website.

In this episode, I explore the idea of resiliency as I see it and I’ve also brought in four fellow business owners to weigh in with their stories. Plus I share 6 ways to build that resiliency muscle.

In this episode, I’m walking through six clues that help you figure out which marketing channels are actually working for your business and how they can help you decide what to keep, cut, or bring in.

Zero-click searches get tossed around a lot in the search world, usually in alarmist posts that make business owners feel like they’re behind. In this episode, I’m sharing what it actually means and how to factor it into your website marketing strategy.

Despite that and how I’ve been feeling personally, I’m not quite ready to poo poo social media as a marketing channel. For some businesses, it works for coaches, creators, and service providers who sell what they know. It can be incredibly strategic, and even for the rest of us, it serves a purpose. Just maybe not one that’s commonly shared.

Should you send that traffic to your homepage or create a dedicated landing page? It’s a great question because it affects your ad spend and your return. So let’s talk about it.