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Solo Episodes

When Your Best Ranking Keyword Is Your Worst Lead (EP99)

Networking is just “in-person” visibility. Learn my new approach to networking from a scary sales pitch to a genuine way to build business contacts and website reach.

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Networking Isn’t Gross (Unless You Make It That Way) (EP98)

Networking is just “in-person” visibility. Learn my new approach to networking from a scary sales pitch to a genuine way to build business contacts and website reach.

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Your Content Needs to Match What People Search (EP97)

ChatGPT is lying to you about your keyword strategy. It has zero data on keyword volume, which means you could be targeting phrases that exactly zero people are typing into a search box. Enjoy the episode!

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Is Your Website a Lead Machine or a Digital Brochure? (EP96)

Google doesn’t care how pretty your website is. A gorgeous design with a searchability score of zero is nothing more than an expensive digital brochure sitting in a dark corner of the internet where nobody can find it. If that makes you gasp, you’ll enjoy this episode.

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Are You Marketing from Fear or Compassion? [+ 4 Signals to Find Out] (EP95)

Want better results from your marketing? Shift from fear-based marketing messaging to compassion-based marketing messaging.

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The Part of Marketing That Makes People Panic (EP94)

What happens after you hit publish and nothing happens right away? This episode breaks down the waiting period in marketing, how long to give tactics time, and how to know when it’s time to change course.

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the Calendar Vacation Experiment [for anyone who feels guilty resting] (EP93)

Is it possible to step back from work without taking a traditional vacation? In this episode, I share what happened when I released the pressure to always be productive and discovered a softer, more intentional start to my days.

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The 2% Rule for Calculating Website Traffic (EP92)

If you’re feeling stuck on what goal to set for your website, don’t just aim for “better SEO.” Use this rule instead.

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4 Integrity Markers To Stop Your Business From Looking Like a Scam (EP91)

I pride myself and my business on having integrity and being true. And I had an experience lately that was the opposite of that. So how can we show integrity and good values in our marketing as people are getting to know us?

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Visibility Changes Behavior [+ 4 Visibility Checkpoints] (EP90)

I tried to get drunk on non alcoholic beer and it turned into a lesson on avoiding hard stuff in business. Visibility, money, marketing, analytics, and what to do next.

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