39 Show-Stopping Blog Post Ideas for Event Planners

Show me the blog post topics. 👇

As an event planner, you thrive on managing a multitude of tasks. Being out and about, taking calls, making lists, finalizing decisions, managing budgets, and creating mood boards—these are just some of the engaging, energizing elements of your job that drop you deep in your happy zone. 

Staying still and focused on a single idea for around 4-5 hours of research and writing to create a business blog post? That’s possibly your idea of business torture. 

I hear ya. And I’m here to help make this whole thing as pain-free as possible. 

Firstly, by giving you 39 blog post ideas for event planner businesses. Let’s take the angst and blanks out of deciding what to write about, and wondering who’ll bother to read it 

Secondly, by giving you a hot tip if you want to get 6 months’ worth of blog content planned in a matter of minutes. Let’s swap ad-hoc panic blogging for calm consistency, and that contented feeling of having the thing under control.      

Thirdly, with some help from a professional copywriter, I’ll give you 4 tips to make writing your posts that much easier.

3 ways blogging benefits your business 

The blog posts that work hard for your business are more than a headline and a handful of smashed out paragraphs on a topic you think might fly. (Or as one copywriter I know puts it, it’s not about “shitting out content for the sake of it.”) With a bit of mindful planning, a business blog is a strong and profitable part of your content marketing strategy. 

Finding 1-2 business days per month to write and upload a blog post is a challenge. Especially when 1-2 days feels like too much time away from your other business tasks.

Maybe I can help shift that mindset by showing you 3 ways even a single, well-written blog post can save you time and effort in other areas of your marketing. 

1. It can bring in organic traffic and quality leads year after you first published it. Compared to other organic marketing channels (social media, lead magnets, email campaigns) a single blog post can keep delivering leads year after year, giving you a stronger return on your time and energy investment. (And less time you’ll need to spend searching for new leads.) The caveat? You may need to update and refresh the content periodically.  
2. It can answer customer questions. When customers can find the information they need on your site, it saves the need for a phone call or email. If the person still decides to get in touch, rather than writing a lengthy reply, you can flick them a link to the article that contains all the answers they need.
3. Every single post can be repurposed. Take each blog post apart and transform it into several social media posts or an email newsletter. If you podcast or videocast, it can become a recording.

But saving time isn’t the only perk. Great articles will also:

• attract and hold your audience’s interest in your website and help to keep them there 
• help optimize your site as you’ll be targeting a lot more relevant keywords 
• give you space to talk more about how your business and services work
• let you showcase your knowledge and expertise. 

So now we know a bit more about why we’re doing it, let’s get to the fun bit. Thirty-nine ideas to write about. That’s somewhere between 1 and 3 years’ worth of content, depending on how often you post.

How to use this list

The type of events you plan and clients you attract will influence what you write about. But for the purposes of this list, I’ve included fairly general topics that all event planners can write about. (Or can tweak slightly to suit their own niche.) 

Jump to the section that lights you up

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⏬ Jump directly to a section… 📸 Get to know you posts, and behind-the-scenes ideas → 🧠 Showcasing your expertise → 📍 Keeping it local → 💬 Customer care → 📅 Event-specific topics → 💰 Money matters → 🌟 Tangential content →

Get to know you posts, and behind-the-scenes ideas

Aim and impact – Give your clients the confidence they need to work with you. Instill that by helping them get to know you. 

1. Meet the team—interviews with the [COMPANY NAME] crew
2. Planning your perfect event. From invite planning to post-event take down, here’s how I/we do it 
3. My [NUMBER] favorite events ever (and why)
4. A tour of the [COMPANY NAME] offices, workspaces, and prop storage
5. [NUMBER] reasons why I love/hate being an event planner 

Video courtesy of Make My Day Media

Showcasing your expertise

Aim and impact – Position yourself as an authority in your industry by sharing ‘how to’ posts, case studies, and success stories. Clients will see you as a trusted source of reliable, current information. 

6. How to choose the right decorations/lighting/venue/music (etc) for your event
   Adapt this title to work for whatever element of event planning you want to talk about. I realize there’s a heck of a lot of scope here.
7. Event tech. A round up of the best systems, setup, and software 
8. Be the best host. Your guide to ensuring every guest has a great time
9. [NUMBER] event details that almost everyone forgets about
10. What happened when [unexpected thing or unusual request] and how we [fixed it/made it a reality]

The idea with this one is to create a post around a recent experience, so you have a case-study led story article.

Keeping it local

Aim and impact – Show local clients that you know all the best hacks for throwing a great event in their area. And build your local SEO efforts. 

11. [NUMBER] of the best venues in [LOCATION] to host your private/corporate event
12. My [NUMBER] favorite places to shop for event props and décor in [LOCATION]
13. How to work with an event planner in [LOCATION]. (And you’re out of town.) 
14. [NUMBER] insider tips for hosting a legendary event at [VENUE NAME] (By a [LOCATION] event planner)
    This would be great to run as a series, giving you the chance to talk about each of your favorite local venues.
15. The afterparty. Where I like to hang out and unwind the day after the event 
16. How to throw an eco-friendly event in [LOCATION]  

Customer care

Aim and impact – Show that you’re aware of your clients’ fears and concerns, and that you’ve got practical ways to deal with those worries. Clients feel reassured when they have a clear understanding of what you can (and can’t) do to take care of them. 

17. Event insurance. What is it and do you need cover? [+ Insurer recommendations] 
18. Planning for the worst. What to do if you need to cancel your event 
19. An event planner’s forecast for dealing with bad weather on your special day
20. [NUMBER] skills every great event planner possesses
21. Know the basics: What an event planner can (and can’t) do for you
22. Know the difference: what a party planner does vs what an event planner does
23. Is it worth hiring an event planner?
24. Get the event you want. (And are paying for.) [NUMBER] points every event brief must include
25. The event planning timeline. Key milestones to mark on your calendar 

Photo courtesy of Cactus Collective Weddings.

Event-specific topics

Aim and impact – Planning a small wedding is wildly different from organizing a business event. And piecing together a birthday party is not the same as pulling together a two-day corporate retreat. Help audiences understand the specifics of planning a particular event and show your expertise in delivering on these. Readers will remember (and hopefully recommend) you when they’re next organizing that type of event.

26. How to plan your perfect wedding with the help of an event planner
27. [NUMBER] essential tasks a corporate event planner will always handle
28. [NUMBER] trends you need to know if planning your wedding/birthday/private/commercial event in [YEAR]
29. Your essential rider for capturing a festival vibe at a private event
30. Ensure a smooth experience with these seasonal event tips 

Money matters

Aim and impact – Give transparent, practical advice to help clients set, manage, and maximize their budgets. Readers will know they can trust your expertise and integrity around costing and budgeting. 

31. Avoid blowing your event budget with these industry insider tips 
32. [NUMBER] ways to host an epic event for under $[AMOUNT]
33. How an event planner can help you plan your budget and stick to it
34. The hidden event costs every bride/business owner/CEO/host should know about
35. How much does a [TYPE OF EVENT] cost in [YEAR]

Tangential content

Aim and impact – Surprise and delight readers with tangential content. It shows you’re attuned to both the big picture and fine details that make a successful event. And that you can connect clients to other great businesses. 

36. A celebrant’s guide to writing beautiful vows (Tears guaranteed)
37. Chef [NAME]’s top tips for creating a tasty event menu
38. Blooming beautiful—[NUMBER] techniques a professional florist uses to get your florals event ready
39. Choosing the right outfit for your [EVENT TYPE]—tips from stylist, [NAME]

Turning post ideas into published articles

Blog topics are only useful if you write them up and publish them. But getting motivated to sit and write about your event planner business can be a barrier. 

Tip 1 – Get it out of your brain and onto the page

Pick a page, any page. Let’s take that blog idea you’ve got whirring around in your brain and put it to work for you. 

Try a “mind map” for some freeform, topical brainstorming. (I call it a “brain dump” for dramatic emphasis.)

On a blank piece of paper (lined, unlined, the back of your kid’s math test, this is your playground), put your central idea or topic in the middle. 

Then branch out and give it legs. Don’t edit or censor anything. Mind mapping is supposed to be messy. Dump all your ideas around the topic and where you could take it. 

• Subtopics
• Keyword ideas 
• Questions 
• Links and resources 

Now the idea is out of your head, take your mind map/brain dump and shape the key points into an outline or potential structure. 

What I usually find, and what I bet you will too, is that you now have more ideas than you thought. Who knows, you might even have enough good stuff for two blog posts rather than one.

Tip 2 – Speak it aloud 

A number of my clients are verbal processors—to gather their thoughts and bring an idea fully to life, they need to talk it out.

If this is you, try recording yourself speaking about your topic, either on video or audio. You can record on your phone or Zoom and then use a tool like Otter.ai (or your transcription tool of choice) to transcribe it. 

Otter.ai can also help you create an outline. Then all you have to do is clean up your transcript for grammar and flow, and turn it into a blog. 

It’s a similar deal if you’ve delivered a virtual workshop or recorded a podcast on the topic you now want to write about. Use that very same transcript as the starting point for writing your blog post. 

Tip 3 – Brainstorm with a business bestie 

Ask them to be an extra set of eyes on your topic. Give them the goal or purpose of the blog and then:

• ask them what questions they have about the topic 
• ask if they feel there’s anything missing (information or detail gaps) in your initial outline or overall direction. 

They may offer an idea you hadn’t even thought of or some extra perspective on fleshing out the content. 

Tip 4 – Ask questions

I have a client who knows his craft inside and out, but he fumbles when writing or speaking about it in detail unless… 

I ask him questions about it! 

He’s too close to what he does, whereas I can think like his client. I can pose the kinds of questions a client asks to understand the process from initial call to final handoff. When my client has a specific question to anchor him, he’s unstoppable with ideas and eloquence. 

Think like the person you’re writing to. Create a list of questions they might ask about your topic. 

For example, let’s say you’re writing a blog post on event florals, and you want to make it broad enough to be useful and engaging for a variety of customers and events. 

Perhaps clients would be asking: 

• Does my event need florals in the first place? 
• How do I decide on the flowers? 
• How many types of flowers do I choose? 
• How do I create a reasonable budget for my florals? 
• Can I DIY, or do I need a professional? 
• What else do I need: vases, accents, stands, etc. 
• What trends should I avoid (or hop on)?  
• When do I need to decide? 
• What do I do with the florals after the event? 

These are just a few examples. But my point is that by figuring out what clients might ask you and answering those questions, you pack your blog with relevant, tailored information they need. You also unlock your expertise as you respond to a question.

Other places to scope out questions your clients and customers ask are: Your email inbox, your DM’s, discovery calls, AnswerthePublic, AlsoAsked.com, and even the Google autocomplete search box. 

And finally, Emily says: Set Up Your Focus Zone and Do It 

Motivation and inspiration aren’t something to sit around and wait for. They tend not to arrive when you’re procrastinating or wandering about asking, “How do I start this thing!?”.

So here’s one of the biggest pieces of advice I offer to writers. Set up a focus zone (candles, the right playlist, phone in DND), and act. Creating the conditions to support momentum is the very best way to get your ideas from your brain to your blog. 

Want to see the actual return you’ll get from investing time in blogs?

If the nudge you need to get started is knowing the specific benefits your business blogs will bring, then I can help with that.

The SEO Power-Up Plan delivers a clear picture of where your entire website is right now, including your blog posts. And then it shows you what needs to be done to up your site’s SEO game. Period.

Walk away with concrete steps you can take immediately to start improving your SEO and website traffic.