Google doesn’t care how pretty your website is. A gorgeous design with a searchability score of zero is nothing more than an expensive digital brochure sitting in a dark corner of the internet where nobody can find it. If that makes you gasp, you’ll enjoy this episode.
Asking, ‘What should I blog about this week (or month)?’ is a regular rite of passage for service-based business owners looking to increase their online presence. How you rise to each and every blogging occasion depends on how creative you’re feeling on the day. Sometimes it’s easy. Blog post ideas flow like maple syrup cascading…
Want better results from your marketing? Shift from fear-based marketing messaging to compassion-based marketing messaging.
What happens after you hit publish and nothing happens right away? This episode breaks down the waiting period in marketing, how long to give tactics time, and how to know when it’s time to change course.
Is it possible to step back from work without taking a traditional vacation? In this episode, I share what happened when I released the pressure to always be productive and discovered a softer, more intentional start to my days.
If you’re feeling stuck on what goal to set for your website, don’t just aim for “better SEO.” Use this rule instead.
I pride myself and my business on having integrity and being true. And I had an experience lately that was the opposite of that. So how can we show integrity and good values in our marketing as people are getting to know us?
Do you ever find yourself moving “crap” from your desk to your kitchen counter just to feel like you have a “clean” workspace, only to move it back again when you need to cook dinner? If your home feels like a constant shuffle of clutter, it’s possible your home’s layout might be sabotaging your focus. In this conversation with Julie Corcoran, owner of JC Renovators, we got into why “pretty” design is secondary to functionality and how the “hidden science” of your home impacts your mental well-being and business performance.
I tried to get drunk on non alcoholic beer and it turned into a lesson on avoiding hard stuff in business. Visibility, money, marketing, analytics, and what to do next.
SEO related questions I’ve been asked or have seen a lot in discussions on various platforms.