Having an endless number of SEO tools to play with is an occupational hazard of being an SEO strategist. There are always new tools being released into the wild, promising to be faster, more accurate and offer greater insight into the minds of the Google Gods. And it makes sense that DIY SEO tools are…
As a local business operating in a specific geographic area, you need to turn up in local search results. By getting your company in front of customers who are nearby and actively searching for the thing you do, you increase your chance of making sales. But if you’re scratching your head wondering how you can start showing up in local search, you’re in the right place.
Get photography blog ideas that will help drive traffic to your photography business website, engage your audience, and keep search engines happy.
As a small business owner, you don’t have a huge amount of time each week to work on your marketing. And with a huge number of channels wouldn’t it be nice if you could easily work out where your time and energy are best spent? Well, you’re in luck. There is. All with the help of a simple bit of code.
Book review of the no-nonsense PR toolkit for small businesses, written by Lucy Werner Bigging myself up isn’t something that comes naturally. Don’t get me wrong, I love celebrating my wins but blowing my own trumpet to deliberately attract attention is tough. So when I was in the Being Freelance community and heard about a…
My copywriter brings life to websites. Her name is Rose Crompton. She’s one of the people who leave you feeling energized and ready to take on the world after a conversation. And I like those kind of folks in my circle. I found Rose when I was searching for a copywriter for myself and for…
A bit of number-crunching and a calculation is needed to understand the value SEO can bring to your business Done correctly, optimizing your site should bring more traffic and sales. But estimating these changes before work begins isn’t straightforward, which means it’s not always easy to see the value of SEO. In this short article,…
Using Google Business Profile (GBP) is a free and easy way to boost your business marketing. But what information and details will increase your chances of more views and traffic to your site? Google loves information. The more information you give Google, the more favorably it looks at you. In short, to “win” at Google…
I was chatting recently with a fellow small business owner, and this SEO question popped up: “Why can’t I have all the keywords I want to rank for go to my homepage?” It’s a fair question. You want people to land on your website and start on the homepage, so why wouldn’t you put all…
Decisions you should make before hiring. And qualities your digital marketing agency should have. There simply aren’t enough hours in your day to fulfill all of your business’ digital marketing needs. Learning and implementing strategies such as SEO, email marketing and paid advertising, takes time you don’t have. And this is why 23% of small…
