Title image for Why Networking Often Doesn't Work and How to Change That.

Why Networking Often Doesn’t Work—and How to Change That (Bonus EP32)

What if networking could be redefined into something that feels purposeful, enjoyable, and effective?

Title image for episode notes on 11 Signs Your SEO Agency is Taking Advantage of You.

11 Signs Your SEO Agency is Taking Advantage of You (EP35)

11 signs to help you determine if your SEO agency is taking advantage of you.

The bullsh!t and the benefits of backlinking for small business owners

Of all the SEO strategies (keyword research, content marketing, on-page optimization, etc.), I talk about backlinking the least.  ‘Backlinking’ is when a website links to a page on another website (a backlink). It’s also known as an ‘inbound link’ because it sends traffic to your website. My silence regarding backlinking isn’t because I think it’s…

The real way to structure a blog post [+ free starter template]

6 copywriters reveal how they structure every blog post they write  What the people needWhat the search engines needChoose a single topic. Decide on its purposeOffer something differentSave time. Create a skeleton draftPrep your researchMake it scannable. Share your intentionsKeep paragraphs short ‘n’ sweetKeep sentences to 50 words or lessFlowing smoothly from one paragraph to…

Title image for Stop Feeling Guilty About Using AI.

Stop Feeling Guilty About Using AI (Bonus EP31)

Real-world tips on using tools like ChatGPT to simplify your workflows, spark creativity, and tackle those everyday challenges.

Title image for episode notes on 13 Scary SEO & Content Marketing Mistakes.

13 Scary SEO and Content Marketing Mistakes (EP34)

13 scary SEO and content marketing mistakes that can creep up on your business.

Title image for Talking to Clients About Your AI Use.

Talking to Clients About Your AI Use (Bonus EP30)

I chat with my friend and a marketing pro Melanie Deardorff about how she uses AI in her daily work to save time and boost productivity. She shares how she uses tools like ChatGPT and Magai and talks about how transparency with clients can build trust when using AI.

Title image for episode notes on Using These Blog Post Ideas Can Help Prevent Missed Search Traffic for Photographers.

How to Find Keywords for SEO (EP33)

Ways to find keywords for SEO. From tools like Keywords Everywhere and AnswerThePublic, to sneaky tricks like keyword stretching and digging into forums, there’s no shortage of strategies to discover new content ideas.

Title image for A web designer, a copywriter, and an SEO strategist walk into a bar - LIVE.

A web designer, a copywriter, and an SEO strategist walk into a bar – LIVE (Bonus EP29)

In this episode, I brought in web design business coach Josh Hall and copywriter Emily Aborn to discuss the “Holy Trinity” of creating a great website—design, copy, and SEO.

Title image for episode notes on Using These Blog Post Ideas Can Help Prevent Missed Search Traffic for Photographers.

5 Straightforward Ideas to Make Your Content Different from AI Copy Generators and Even Competitors (EP32)

If you’re looking for ways to showcase what makes your business unique and stay ahead in a crowded market, this episode is for you.