Visibility Changes Behavior [+ 4 Visibility Checkpoints] (EP90)
I tried to get drunk on non alcoholic beer and it turned into a lesson on avoiding hard stuff in business. Visibility, money, marketing, analytics, and what to do next.
Does AI Mean We Can Skip Keywords? [+ 5 Other Popular SEO Questions] (EP89)
SEO related questions I’ve been asked or have seen a lot in discussions on various platforms.
Is Your Website Too Vague to Be Found in Search? Answer These 4 Questions to Find Out. (EP88)
A lot of businesses that come to me have a “skeleton website”. Bare bones pages that fall short of informing, building trust, and definitely not ranking in search engines. I have 4 questions you can ask to see if your website is a skeleton website.
Improve Your Resiliency = Improve Your Revenue [+ 6 Ways to Build It] (EP87)
In this episode, I explore the idea of resiliency as I see it and I’ve also brought in four fellow business owners to weigh in with their stories. Plus I share 6 ways to build that resiliency muscle.
How To Escape The Networking Friend Zone Immediately (Bonus EP63)
Sarah has amazing advice around following up, whether to invest time and energy into free or paid networking and shares how we have gotten so scared of being salesy that we’ve flipped our possible business opportunities to the friend zone.
6 Clues That Show You Where to Market (EP86)
In this episode, I’m walking through six clues that help you figure out which marketing channels are actually working for your business and how they can help you decide what to keep, cut, or bring in.
Trusting That You Can Pivot and Still Thrive (Bonus EP62)
In this episode, Jessie Geroux, a serial entrepreneur, travel expert, and passionate advocate for families navigating life with special needs, shares her journey of pivoting from real estate into the travel industry, how she’s built businesses that align with both purpose and profit, and why she believes travel is one of the most powerful investments we can make in ourselves.
The Rise of Zero-Click Searches and What Solopreneurs Should Know (EP85)
Zero-click searches get tossed around a lot in the search world, usually in alarmist posts that make business owners feel like they’re behind. In this episode, I’m sharing what it actually means and how to factor it into your website marketing strategy.
I Hired a Brand Stylist. Here’s What Happened. (Bonus EP61)
This episode is about ditching decision fatigue and gaining the kind of confidence that makes getting dressed feel like a strategic move.
Don’t Poo Poo Social as a Marketing Channel (EP84)
Despite that and how I’ve been feeling personally, I’m not quite ready to poo poo social media as a marketing channel. For some businesses, it works for coaches, creators, and service providers who sell what they know. It can be incredibly strategic, and even for the rest of us, it serves a purpose. Just maybe not one that’s commonly shared.