Confessions of an Entrepreneur: Uncomplicating Content Creation (Bonus EP65)
Struggle to create authentic content? Discover how “Content Happy Hours” combine networking and photography to help business owners build trust in the AI age.
Your Content Needs to Match What People Search (EP97)
ChatGPT is lying to you about your keyword strategy. It has zero data on keyword volume, which means you could be targeting phrases that exactly zero people are typing into a search box. Enjoy the episode!
Is Your Website a Lead Machine or a Digital Brochure? (EP96)
Google doesn’t care how pretty your website is. A gorgeous design with a searchability score of zero is nothing more than an expensive digital brochure sitting in a dark corner of the internet where nobody can find it. If that makes you gasp, you’ll enjoy this episode.
Answering the Vexing Question: What the Heck Should I Blog About?
Asking, ‘What should I blog about this week (or month)?’ is a regular rite of passage for service-based business owners looking to increase their online presence. How you rise to each and every blogging occasion depends on how creative you’re feeling on the day. Sometimes it’s easy. Blog post ideas flow like maple syrup cascading…
Are You Marketing from Fear or Compassion? [+ 4 Signals to Find Out] (EP95)
Want better results from your marketing? Shift from fear-based marketing messaging to compassion-based marketing messaging.
The Part of Marketing That Makes People Panic (EP94)
What happens after you hit publish and nothing happens right away? This episode breaks down the waiting period in marketing, how long to give tactics time, and how to know when it’s time to change course.
the Calendar Vacation Experiment [for anyone who feels guilty resting] (EP93)
Is it possible to step back from work without taking a traditional vacation? In this episode, I share what happened when I released the pressure to always be productive and discovered a softer, more intentional start to my days.
The 2% Rule for Calculating Website Traffic (EP92)
If you’re feeling stuck on what goal to set for your website, don’t just aim for “better SEO.” Use this rule instead.
4 Integrity Markers To Stop Your Business From Looking Like a Scam (EP91)
I pride myself and my business on having integrity and being true. And I had an experience lately that was the opposite of that. So how can we show integrity and good values in our marketing as people are getting to know us?
Is Your Home Sabotaging Your Focus? [+ How to Fix It] (Bonus EP64)
Do you ever find yourself moving “crap” from your desk to your kitchen counter just to feel like you have a “clean” workspace, only to move it back again when you need to cook dinner? If your home feels like a constant shuffle of clutter, it’s possible your home’s layout might be sabotaging your focus. In this conversation with Julie Corcoran, owner of JC Renovators, we got into why “pretty” design is secondary to functionality and how the “hidden science” of your home impacts your mental well-being and business performance.