The Difference Between Being Found on Google and Being Cited by AI (EP103)
Learn the difference between being found on Google and being cited by AI search tools like ChatGPT and Perplexity, and what it means for your small business website.
And Then She Did: The Story Behind the Trips That Transform Women (Bonus EP67)
Sheila Kofahl of And Then She Did guides women on hiking adventures in Sedona and beyond. Hear how she went from real estate burnout to trail guide — and why women keep coming back.
Do Your Links Keep People on Your Site or Send Them Away? (EP102)
Stop losing visitors to “tab clutter” and accidental exits. Learn the golden rule of link settings of when to use “open in a new tab” and how it impacts your bounce rate and SEO. Plus, a quick tip on tracking your traffic attribution correctly.
4 Ways I’m Using NotebookLM in My Business (EP100)
4 Ways to Use NotebookLM in Your Business: Gain clarity on client transformations, concept your podcast flow, summarize articles, and build case studies faster.
When Your Best Ranking Keyword Is Your Worst Lead (EP99)
Networking is just “in-person” visibility. Learn my new approach to networking from a scary sales pitch to a genuine way to build business contacts and website reach.
35 Blog Post Ideas for Copywriters [+ Where To Find More]
Show me the blog post topics. 👇 Well hellloooo there. I’m Barb, an organic digital marketer. No, I’m not a copywriter. So who the crap am I to show up in your search results with a list of blog ideas for copywriters? After all, you’re the professional. Coming up with ideas is part of your job….
The $40,000 Handshake: Why Abundance Beats Competition Every Time (Bonus EP66)
Can a community-first mindset pay the bills? Learn how the philosophy of abundance led to a $40k contract and why competition is holding your business back.
Networking Isn’t Gross (Unless You Make It That Way) (EP98)
Networking is just “in-person” visibility. Learn my new approach to networking from a scary sales pitch to a genuine way to build business contacts and website reach.
Confessions of an Entrepreneur: Uncomplicating Content Creation (Bonus EP65)
Struggle to create authentic content? Discover how “Content Happy Hours” combine networking and photography to help business owners build trust in the AI age.
Your Content Needs to Match What People Search (EP97)
ChatGPT is lying to you about your keyword strategy. It has zero data on keyword volume, which means you could be targeting phrases that exactly zero people are typing into a search box. Enjoy the episode!