A quick guide for small and medium businesses looking for competitor keywords At the heart of a solid SEO strategy are your keywords. These are the words and phrases your ideal customer punches into Google to find your business, products, and services. But there are two problems with this. 1) Other businesses doing a similar…
Having an endless number of SEO tools to play with is an occupational hazard of being an SEO strategist. There are always new tools being released into the wild, promising to be faster, more accurate and offer greater insight into the minds of the Google Gods. And it makes sense that DIY SEO tools are…
As a local business operating in a specific geographic area, you need to turn up in local search results. By getting your company in front of customers who are nearby and actively searching for the thing you do, you increase your chance of making sales. But if you’re scratching your head wondering how you can start showing up in local search, you’re in the right place.
Get photography blog ideas that will help drive traffic to your photography business website, engage your audience, and keep search engines happy.
As a small business owner, you don’t have a huge amount of time each week to work on your marketing. And with a huge number of channels wouldn’t it be nice if you could easily work out where your time and energy are best spent? Well, you’re in luck. There is. All with the help of a simple bit of code.
Book review of the no-nonsense PR toolkit for small businesses, written by Lucy Werner Bigging myself up isn’t something that comes naturally. Don’t get me wrong, I love celebrating my wins but blowing my own trumpet to deliberately attract attention is tough. So when I was in the Being Freelance community and heard about a…
My copywriter brings life to websites. Her name is Rose Crompton. She’s one of the people who leave you feeling energized and ready to take on the world after a conversation. And I like those kind of folks in my circle. I found Rose when I was searching for a copywriter for myself and for…
Lots of free resources are popping up throughout the community; people helping people. Some that were once paid, are now free for a limited time. I will keep this updated as much as possible. Moz Academy through May 31 Link Research Tools Complimentary Marketing Consultation with Ilise Benun of MarketingMentor.com Blogging for Business course by…
A bit of number-crunching and a calculation is needed to understand the value SEO can bring to your business Done correctly, optimizing your site should bring more traffic and sales. But estimating these changes before work begins isn’t straightforward, which means it’s not always easy to see the value of SEO. In this short article,…
