I Hired a Brand Stylist. Here’s What Happened. (Bonus EP61)
This episode is about ditching decision fatigue and gaining the kind of confidence that makes getting dressed feel like a strategic move.
Podcast
Don’t Poo Poo Social as a Marketing Channel (EP84)
Despite that and how I’ve been feeling personally, I’m not quite ready to poo poo social media as a marketing channel. For some businesses, it works for coaches, creators, and service providers who sell what they know. It can be incredibly strategic, and even for the rest of us, it serves a purpose. Just maybe not one that’s commonly shared.
Homepage v. Landing Page – Which one is good for Google Ads? (EP83)
Should you send that traffic to your homepage or create a dedicated landing page? It’s a great question because it affects your ad spend and your return. So let’s talk about it.
You know that thing? That link? Where is it? Stop Overthinking and Start Streamlining (Bonus EP60)
Strategic Business Coach, Marci Rossi, spills the beans of systems and processes, the benefits of proper onboarding, and the challenges of solo entrepreneurship. She shares her favorite digital tools along with tips for using templates and documenting procedures. She also reveals why she quit social media and how shifting her focus to collaborations and email marketing significantly grew her business. Tune in for actionable advice on optimizing your workflows and increasing productivity.
Can Joy Really Exist on the Other Side of Grief? (Bonus EP59)
And as business owners, sometimes we feel like we have to be on all the time or like we have to be there. And sometimes it just doesn’t quite work like that. I am so glad to have Karen Jones on the show. She is a grief, recovery and resilience coach, and we talked about some myths around grief and what to say to people, what not to say to people, and also understanding it a little bit more because there was a lot, I felt like grief and people going through a lot of stuff recently.
Your inbox isn’t analytics. Tracking conversions from landing page to sale. (EP81)
A lot of business owners skip conversion tracking, assuming their inbox is enough, but without those numbers in your analytics, you can’t really see which marketing efforts are paying off. In this episode, we’ll walk through simple ways to set up tracking so you can make smarter decisions about where to spend your time and energy.
Speaking Isn’t About Perfection, It’s About Presence (Bonus EP58)
This was a great conversation with Kathryn Yarborough because I had questions. We talked about payment or paying for speaking engagements, we talked about whether or not to use slides. We talked about the time involved. We talked about the backgrounds of speaking, and she had a lot of great advice and perspective on how she runs her. Speaking and what she’s done and things that we can think about.
3 Ways to Improve Lead Magnet Conversion Rates (EP80)
It’s not just button colors that can improve conversion rates. And for most of us small business owners, changing a button color doesn’t produce significant enough difference. But these 3 things inside the episode might. Learn the 3 ways plus a general guideline for what conversion rate percentage you can use as a goal.
The Antidote to Complacency (EP79)
Complacency can sneak into your business under the disguise of comfort, hesitation, or routine. Inside this episode are simple, mindful steps to help you shift back into intentional action.
Google Ads – Before the Click Vs. After the Click (EP78)
If you’ve been considering Google Ads, there are some things that are helpful to know for before the click performance vs after the click performance.