Despite that and how I’ve been feeling personally, I’m not quite ready to poo poo social media as a marketing channel. For some businesses, it works for coaches, creators, and service providers who sell what they know. It can be incredibly strategic, and even for the rest of us, it serves a purpose. Just maybe not one that’s commonly shared.
Should you send that traffic to your homepage or create a dedicated landing page? It’s a great question because it affects your ad spend and your return. So let’s talk about it.
A lot of business owners skip conversion tracking, assuming their inbox is enough, but without those numbers in your analytics, you can’t really see which marketing efforts are paying off. In this episode, we’ll walk through simple ways to set up tracking so you can make smarter decisions about where to spend your time and energy.
It’s not just button colors that can improve conversion rates. And for most of us small business owners, changing a button color doesn’t produce significant enough difference. But these 3 things inside the episode might. Learn the 3 ways plus a general guideline for what conversion rate percentage you can use as a goal.
Complacency can sneak into your business under the disguise of comfort, hesitation, or routine. Inside this episode are simple, mindful steps to help you shift back into intentional action.
If you’ve been considering Google Ads, there are some things that are helpful to know for before the click performance vs after the click performance.
I want to share with you my journaling story and whyyyyy it’s something to consider doing if you’re not already.
6 types of blog posts every service-based business should have on their website to help your site rank higher in search engines and give your visitors a reason to stick around and take action.
This episode gives you a quick way to find out how to stop guessing where to put your time and budget for marketing.
Learn how to be a standout podcast guest with tips on pitching, prep, calls to action, and building lasting host relationships.