Why Your “Why” Matters So Much (Bonus EP33)
Jude reveals his approach to capturing real moment narratives beyond portfolios. We go through a live demonstration of his Story Bank Journal.
15 Quick-ish Actions to Help Improve Your Website Marketing (EP36)
Tactical list of 15 quick-ish actions you can take to start seeing some changes in your SEO and content performance.
Why Networking Often Doesn’t Work—and How to Change That (Bonus EP32)
What if networking could be redefined into something that feels purposeful, enjoyable, and effective?
11 Signs Your SEO Agency is Taking Advantage of You (EP35)
11 signs to help you determine if your SEO agency is taking advantage of you.
The bullsh!t and the benefits of backlinking for small business owners
Of all the SEO strategies (keyword research, content marketing, on-page optimization, etc.), I talk about backlinking the least. ‘Backlinking’ is when a website links to a page on another website (a backlink). It’s also known as an ‘inbound link’ because it sends traffic to your website. My silence regarding backlinking isn’t because I think it’s…
The real way to structure a blog post [+ free starter template]
6 copywriters reveal how they structure every blog post they write What the people needWhat the search engines needChoose a single topic. Decide on its purposeOffer something differentSave time. Create a skeleton draftPrep your researchMake it scannable. Share your intentionsKeep paragraphs short ‘n’ sweetKeep sentences to 50 words or lessFlowing smoothly from one paragraph to…
Stop Feeling Guilty About Using AI (Bonus EP31)
Real-world tips on using tools like ChatGPT to simplify your workflows, spark creativity, and tackle those everyday challenges.
13 Scary SEO and Content Marketing Mistakes (EP34)
13 scary SEO and content marketing mistakes that can creep up on your business.
Talking to Clients About Your AI Use (Bonus EP30)
I chat with my friend and a marketing pro Melanie Deardorff about how she uses AI in her daily work to save time and boost productivity. She shares how she uses tools like ChatGPT and Magai and talks about how transparency with clients can build trust when using AI.
How to Find Keywords for SEO (EP33)
Ways to find keywords for SEO. From tools like Keywords Everywhere and AnswerThePublic, to sneaky tricks like keyword stretching and digging into forums, there’s no shortage of strategies to discover new content ideas.