Applying For Government Contracts is Easier Than You May Think (Bonus EP50)
Where to find government contract opportunities, what to expect, and why this overlooked revenue stream might be exactly what your business needs.
Why I’ve Dodged Case Studies (Until Now) (EP58)
If you’ve ever felt awkward talking about client wins, this one’s for you. Plus 5 reasons why case studies are good to do.
FB Ads Can Work But Don’t Expect Them to Rescue Your Business (Bonus EP49)
From the biggest mistakes new advertisers make to the three core ad types you should be testing (and when), Carol shares practical advice to help you understand how Facebook ads actually work—and how to use them with confidence.
Fight It or Friend It – AI Use for the Solopreneur (EP57)
Hear from various business owners about their feelings around AI, how they are using and my thoughts about how our insides might be contributing to our fear of using it.
The Stingy Business Owner’s Guide to AI Tools (EP56)
If you’re curious about which tools might actually make your life easier, this one’s for you.
Why Creatives Need a Financial Mindset Shift (Bonus EP48)
Christian Brim, author of Profit First for Creatives, talks on how to price based on value, overcome inherited beliefs around money, and stop seeing profit as a trade-off for doing what you love.
Merging Woo-Woo with Marketing (EP55)
I wanted to merge some practical marketing wisdom with what I lovingly call a “woo woo perspective.” I hope you enjoy this out of the ordinary episode.
Digital Street Cred for Small Business Owners (EP54)
Subtle (and not-so-subtle) signals that might be making your own website look less than trustworthy to potential customers. We’ll explore the concept Google uses to evaluate website quality and how those same principles directly impact whether real humans decide to do business with you.
From Strategy to Funding The New Approach to Business Growth (Bonus EP47)
In this episode, I talked with Alicia from Devyne Business Consulting, and it was such a good convo. We went beyond digital marketing and got into the real reasons small businesses struggle—like cash flow, lack of strategy, and not knowing how to adapt.
How to Read Google Analytics in Under 5 Minutes a Week (EP53)
3 simple ways to make GA4 easier to understand, so you can track what actually matters without wasting time.